Social Media Marketing for Event Planners
Social media platforms can highly effective for promoting your services, engaging with a wide range of audiences, and establishing a reputation. For event planners, it is one of the best ways to connect with current and potential clients.
If you want your event planning business to thrive on social media, we can help.
We are a trusted digital marketing specialist providing effective social media campaigns for the event planning industry here in the UK.
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Here at Growth Giants, we have over ten years of event planning marketing experience, and are updated with the latest social and technological landscape.
We are a team of dedicated marketing professionals with varying media and marketing expertise. We can cover all your internet marketing needs from planning to management.
If you need a marketing agency with an excellent strategy for your event planning business to gain clients and new leads, give us a call.
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Why Use Us?
A social media plan for event planners today won’t make you stand out from other event planners. However, having an excellent one will. It would be best if you had a strong social media presence, and that’s where we come in.
Social media handling may sound so easy, especially since social media profiles are free. But without the required expertise, managing multiple social platforms while effectively implementing a brand strategy could take so much time and effort. Leave it to us.
You may be interested in a more traditional kind of marketing for your event planner business. If so our event planner advertising services may be of interest.
Our team is committed to helping event planners thrive in their event-planning businesses by providing personalised social media campaigns to meet their goals and needs.
We develop event marketing strategies based on your business’s nature, preferences, and ambition. With our competitive social media services, your business will surely grow its brand awareness and revenue through social media platforms.
To promote your event planning services, we utilise social media platforms such as Facebook, Instagram, Twitter and LinkedIn, where most engagement occurs.
Our social strategy prioritises the reach of your social network, your connection with your targeted audience, and your anticipation of challenges. We ensure that your social presence and network activity across social platforms stay consistent.
If you have not yet got a professional video created for your event planner business, this could be something to consider running alongside your social media marketing campaign to create more noise and clicks. Check out the link to find out more information on our video services for event planners.
Boost your social presence with compelling social media content. Together, let us tap the power of social media platforms as you reach your business goals!
Types of Social Media Marketing for Event Planners
There are different social media platforms for event planners to market their event management services. The following are some of the top social media platforms for social marketing:
Facebook remains the top social media platform, having the most prominent followers among all social platforms. This makes it an ideal marketing tool to reach a global audience. It remains the most effective platform for event promotion.
There are several ways to connect with your target audience through Facebook:
Text-based posts
Facebook posts with an event hashtag are one of the best ways to interact with your followers.
Posting content with short messages or a few paragraphs can inform your target audience about your company’s latest developments, upcoming events, service changes, opening hours, and a lot more.
Sharing Links
You can also share the link to your event website on this platform. This drives more traffic to your event platform.
Sharing links to your event website allows your followers to learn more about your services and be aware of your upcoming event. This is also an effective way to increase ticket sales.
Multimedia Posts
As event professionals, you must showcase your work to establish trust among your social media followers and build a reputation. As an event planner, you should know that no one wants to work with a company that doesn’t have anything to show.
It is essential to show off some snaps of the events you planned. You can post pictures and stream live videos of an entire event to keep your followers engaged. This also makes your event attendees, venue owner and other clients feel involved and valued.
With the multimedia options on Facebook, an event promotion through text, photos, audio, and video can go far.
Public Polls
With Facebook polls, you can easily conduct surveys to understand your follower’s preferences. Pique your followers’ attention by asking them questions.
Facebook Messenger
This lets you easily connect and directly interact with your clients. It provides more opportunities for better client engagement while strengthening their loyalty.
Immediately replying to messages and responding to followers’ comments makes your business much more reliable.
LinkedIn is one of the most preferred platforms by event planners. This platform caters to professionals, unlike Facebook, which caters to the general public. This is also where you find information about the businesses of other professionals and job opportunities.
This platform is full of business professionals who may need your event planning services, whether a professional looking for a wedding planner or a company’s secretary looking for someone to plan their next event.
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This is useful for expanding your brand awareness among other professionals and gaining potential clients. It is also an ideal social platform for finding a qualified candidate to add to your team.
Here are some ways to go about this platform:
Sharing industry information
Sharing beneficial information about event planners, such as top tips on choosing an event planner or posting positive reviews about your services, will help you appear as an industry leader.
Posting Photos or Videos of your past events
You can post photos, videos, and infographics to your timeline. It’s easier and faster for your potential clients to get the message you want to convey.
Sharing Links
You can post links to your latest blog post to get potential clients interested in your services to check your website.
Direct message
This feature allows you to connect instantly to potential clients and existing ones. Being responsive lends more credibility.
This platform heavily relies on visual content. Here, you can post photos and videos with informative captions and hashtags to generate buzz and get people talking.
IG live stream
This feature lets you broadcast your event live as you update your followers.
IG stories
This feature lets you share photos or short videos online for 24 hours. This is perfect for sharing updates, giving out discounts for event tickets, or promoting your next event.
Although Twitter doesn’t have a vast user base, it is where you may find more dedicated followers. This means getting your event trending on the platform is more accessible, successfully driving more traffic to your events.
It has a text-based format where you can post short messages and converse with other users.
Costs of Social Media Marketing for Event Planners
The cost of social marketing for event planners can vary among marketing agencies. Here is the average charge of agencies in the UK for social media management:
- £650 per day
- £1,120 monthly retainer
- £400 per campaign
The pricing depends on several factors, such as:
Experience
Since they have greater knowledge and experience after more years in the field, they typically charge more for it.
Location
Due to overhead expenses and talent pools, a central London agency will be more expensive than one in the East Midlands.
Competence
An agency that consistently garners accolades and generates significant returns for clients typically wants a higher fee.
Services Offered
An agency will charge extra if it specialises in a certain service.
Benefits of Social Media Marketing for Event Planners
There are many benefits of having a robust social media presence. It can significantly advance event marketing initiatives to the next level.
Increase Sales
Since the social media channels listed above have millions of active users, you can quickly improve your return on investment with the proper social marketing strategy.
Social media networks open you to the doors of generating new leads, selling event tickets, driving potential clients to your event website, promoting your event and services, and engaging with more people.
Attract Online Attendees
During the pandemic, online events, such as concerts, and comedy shows, were held across social media channels. Your online presence helps you go beyond the limits of face-to-face events, increasing your ticket sales.
Gain Credibility
People trust event planners with active social media profiles that showcase their expertise, positive reviews, and reliable track records.
Establish and Broaden Connections
Event attendees interact with each other during an event. This helps build your social media network and enhance your brand awareness.
Better Sponsorships and Opportunities
Positive feedback not only gets you more attendees to your upcoming event, but it also gets you better sponsorships in the long run. This also motivates you as event planners to generate creative ideas for the many events to come your way.
Better Event Promotion
With the latest technology and advanced social media features, you can conveniently engage with your audience anywhere and anytime. Furthermore, your online campaigns can reach a global audience.
What is Social Media Advertising for Event Planners?
Social media platforms such as Facebook and Instagram have over 3 billion active users. What that means for you, as an event planner, is that you can leverage these platforms to maximise the reach of your business.
As event planners, you know full well that the social element of your events is a massive part of your business. Social media is where you showcase your work to market your services and build a reputation.
You can easily engage with a large audience through content creation or live-streaming your ongoing events. This way, you can better understand your audience through their responses.
Social media advertising enriches all aspects of your event planning, from event promotion and event marketing to real-time communications. With the right social media strategy, there’s no telling how far your event planning business can reach.
If you are yet to have a website set up for your event planner business, we offer full web design services for event planners companies too
Frequently Asked Questions
Here are some of the most frequently asked questions about social media marketing for event planners:
By 2023, Facebook will have more than 2.4 billion users. Twitter presently has 350 million users, whereas Instagram has a high user base of 1 billion. The rise of social media networks is quite fast, and the hashtag revolution has dramatically impacted practically everyone’s businesses.
Online marketers increasingly use platforms like Instagram, Twitter, Facebook, or Instagram to connect with audiences abroad. The B2C event business has benefited significantly due to social media’s rising popularity.
If you’re an event planner, social media marketing is the best investment you can make. You may connect with individuals in many nations by using social media to reach out to customers.
Instagram has more than 1 billion followers, whereas Facebook has more than 2 billion users. Every user won’t see a post on every platform, but because of the platform’s popularity, it can reach many people.
Summary
Today, social media is ideal for socialising with a large audience, building a community, nurturing followers and clients, and communicating conveniently.
These social media platforms have proven to be very instrumental, and with good management, they can pave the way to higher ROI figures.
Social media management consists of running a business’ social accounts, implementing social strategies, and creating engaging content.
The right social media strategy can help you establish a strong professional reputation and take your event marketing to the next level.
Wanting Social Media Marketing Specialists?Talk to us today!
As leading event marketers, we want your event planning business to stay relevant in this fast-paced landscape of social media contests.
Our social media strategy focuses on your social network’s reach, relationship with your target market, and readiness for difficulties. We ensure that your network activity and social profile remain consistent across all social platforms.
The bigger your event or business is, the more your team needs to manage your social platforms effectively. It is always a great idea to hire social media marketing experts. So, give us a call, and we will get your events out there!
