PPC for Event Planners

The event planning business has been constantly in high demand, but with the tough competition, how can you possibly rise above your rivals? For immediate results, you need PPC.

PPC, or pay-per-click advertising, is a paid advertisement that aids in generating quality leads for your business. These PPC ads are displayed at the top of search engine results pages (SERPS), increasing traffic to your website.

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Suppose you want to grow your business and predict the ideal ROI on your marketing expenses. In that case, we can help you improve your PPC strategy, or if you are unfamiliar with PPC in online marketing, you need a PPC agency.

We are a leading digital marketing firm specialising in creating bespoke PPC ads for small to medium-sized businesses across the UK. We employ established PPC advertising strategies that can increase brand awareness and get you the most conversions at a reasonable price.

Get in touch with us if you’re prepared to begin generating profitable leads for your event planning business with pay-per-click campaigns.

If you are interested in other ways we can generate leads for event planner companies, be sure to have a read of our event planner lead generation page to find out more information.


Why Use Us?

We are a team of PPC specialists with an immense background in search engine marketing (SEM). We have over a decade of expertise, offering our full suite of PPC marketing services to many event organisers in the UK.

As a team of PPC specialists, we understand that conversions are an important metric in PPC campaigns because it reflects the performance of your PPC ads. “Conversions” refer to each paying client you get after clicking users click your ad, and that’s where we focus.

Our team employs data-driven tactics for PPC marketing and advertising, supported by a dynamic creative approach and our focus on quality rather than quantity of traffic.

Our PPC services include Google Adwords strategy and management, international PPC, Display Ads, Remarketing Ads, paid social ads and more.

Whether your goal is to raise revenue, enhance lead generation, or optimise your brand’s profile among your target audience, we can manage your events marketing process through an effective PPC campaign.

With an effective paid search strategy and an experienced PPC agency on hand, you can have immediate impressive results.


Types of PPC for Event Planners

Event planners can have access to a variety of PPC advertising platforms and ad types. The most popular PPC ad kinds are as follows:

Search Ads

The most common type of PPC ad is a paid search ad. Your ads appear in search engines such as Google after a user searches for your keywords. Clients will decide the maximum amount they are willing to pay each time their PPC ad is clicked.

At Growth Giants we can also offer SEO for event planners throughout the UK, so please do feel free to get in touch with us if this sounds like something you are interested in.

Display Ads

This is another example of paid advertising where you promote your services to a wide audience while they browse the internet. In display advertising, your ads can potentially appear in front of users while they are currently searching for your event planning services.

Your advertisements appear in front of users who are interested in your service. Therefore, this is useful in increasing brand awareness.

Video Ads

Video campaigns are an essential part of digital marketing. They should be an integral part of the events marketing efforts.

Video campaigns appear in front of users unaware of your event planning business or services. The advantage of this campaign is that you do not need to develop an audience first.

Youtube is a great place to start if you’re considering video advertising. It is easier to begin advertising on Youtube because you can use Google AdWords to show your paid video ads on Youtube

Remarketing Ads

A remarketing ad appears in front of users who have previously visited your website. Google ads are an ideal advertising platform that lets your image ads appear on websites under the Google Display Network.

This can be a profitable PPC campaign as it brings potential clients back to your customer base. There are two types of display marketing within Google ads.

Standard Remarketing Campaigns

Here, users are shown generic display adverts.

Dynamic Remarketing Campaigns

Here, users are shown actual pictures of your products or services that they viewed on your website.

In Google remarketing, the following can be the target audience from the pool of users:

  • All previous clients
  • Users who opened your website and spent a few seconds browsing
  • Users who searched for your services
  • Users who have searched keywords related to your services

Paid social advertising involves displaying your ads to people browsing social media. The most common and effective platforms to display your ads are Facebook, Instagram, Twitter, and LinkedIn.

Numerous social advertising platforms provide a variety of ads. Even better, you can make both picture and video adverts.

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Due to Facebook’s expansion of its advertising network to Instagram, you may now utilise Facebook to reach a larger audience.

Here at Growth Giants our social media marketing for event planners business has helped hundreds over the years, so why not chat to us today on what we can do to help your business get to the next level.

Gmail Sponsored Ads

Gmail ads are an excellent way to increase brand awareness and traffic to your website. Here, users see advertisements that look like regular mail. By clicking, they can access an extended version of your ad and a link to your website

Your Google ads campaign can include the following metrics to give you an idea of how well your campaigns are performing:

Gmail forwards

One good thing about the Gmail campaign is that it lets users forward your ad copy to an interested user. The Gmail forwards section will show you the number of times your ad was forwarded.

Gmail saves

This metric shows how many users have marked your messages for later viewing.

Gmail clicks on the website

This metric shows the number of users who expanded your ad and clicked the link to your website.

Cost of PPC for Event Planners

Paid ads for event planners in PPC advertising can be as expensive as £200 or as cheap as you like because you can set a budget and maximum click per click by keywords.

It will depend on how many advertisements you run, how popular the keywords are, and how many people click on your PPC ads.

Here are the average costs of our paid search marketing services:

  • A PPC campaign can cost as little as £20 to as high as £200, plus additional agency fees.
  • The cost-per-click on Google ads is £0.66 to £1.32
  • You can choose to pay at an hourly rate of £20 or a monthly rate starting at £59 per month

The agency fees cover the time invested in organising and carrying out your PPC campaign and tracking and informing you of the outcomes. You can rely on us to provide a transparent report of your ads’ progress.

Benefits of PPC for Event Planners

Event marketing through PPC advertising can bring you a lot of advantages. Ranking high on search engines like Google, Bing, and Yahoo can hand you millions of relevant searches.

The following are some of the endless benefits of PPC campaigns:

Target Audience

More and more users rely on search engines and social media channels to find event management services. Relevant keywords can help you target potential clients and internet users in the market who need your services.

More specific keywords have a high conversion rate compared to other keyword types. Relevant keywords help you reach your PPC campaign goals.


With paid search, you have control over your budget. You can conduct keyword research in advance to determine a reasonable monthly budget. Furthermore, you only pay when a user reaches your website.

Efficient and Immediate Results

With paid search, unlike search engine optimisation, you can immediately see measurable results. Your PPC campaign can make your website appear at the top of the first page of SERPs just after launching your ad.

Get Advanced Analytics

In contrast to traditional advertising, it is easier to gather numerical data online about how many people saw your pay-per-click ads, how many responded, and which ad generated the best response.

You Have Control Over Your Ads

You can modify your event planning ad campaigns to suit your needs. If the results look promising, you may decide whether to run more ads or take a break and continue later.

PPC Works Well with Other Online Channels

PPC campaigns cover every area of digital marketing to broaden the audience of your event planning business. These include Google Ads, Facebook ads, and LinkedIn Ads, among others.

What is PPC for Event Planners

PPC is a method of digital marketing advertising wherein you pay a fee with each click your ads get. You essentially pay for the targeted traffic to your landing page or website.

PPC campaigns involve choosing the right keywords to make your ads appear when internet users look for event planning services. This will determine the success of your PPC ads and the expenses you throw into them.

The right keywords will reach the right people, resulting in a high click-through rate and quality score. Click-through rates measure the number of users who click on your ad, while the quality score is an algorithm used by Google to figure out where to place your ads. You pay less per click when you have a higher quality score.

Your event PPC campaign ensures that your ads reach your target market actively searching for your event planning services. The success of your campaign can be gauged using conversion tracking.

For an event planner to have a successful PPC campaign, a solid strategy should be employed in conducting keyword research and using Google AdWords to increase website traffic and convert leads.

Frequently Asked Questions

If you want to know more about PPC, here are some of the frequently asked questions we get:

What is an events PPC and why do I need it?

Events PPC services employ various strategies to raise awareness of your events. You may target your ideal customers using PPC advertisements.

In addition to keywords, PPC advertising is excellent for retargeting efforts that go after visitors who left without availing of your service the first time they came to your website.

Where can I advertise with PPC ads?

With PPC ads, you can advertise across different platforms on the internet, affording a wide range of audience. You can advertise with Google AdWords, Youtube, Facebook, Instagram, and Twitter.

What are my options?

It depends on your goals for your events company. There are different paid advertising platforms. In our digital marketing company, our team of PPC specialists can conduct keyword research, social advertising, website management, and even search engine optimisation.

How much does PPC cost?

The cost depends on the agency’s location, the number of services you need, the years of expertise of the agency, and the ad budget you want to put out there. The standard industry average cost for ad campaigns is £59 per month if your choose to pay at a monthly rate, for example.

How do you implement SEM for events?

Marketing for your events would include driving traffic to your website by using the right keywords on your content and ads. SEO and paid ads in search engines and social platforms can help you obtain leads.


The benefits of running different types of events, whether physical or online, are endless. If you’re considering creating a digital marketing plan for your company or events, it’s critical to establish your campaign’s goals.

PPC advertising is a paid advertisement that helps your company acquire quality leads. Using the appropriate keywords will help your ad copy reach your target demographic, which is crucial to the success of any PPC campaign.

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If you are in the UK looking for a PPC agency to boost your brand’s visibility, give us a call. Our PPC services will enhance your business value and get you on top of the competition.

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