SEO for Event Planners

If you’re an event planner, it’s likely you’re always looking for new strategies to promote your business and reach people interested in hiring an event planner.

Search engine optimisation (SEO) is a marketing strategy that helps your business increase website traffic and obtains more valuable leads. Our SEO for Event Planners Company can help you.  

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Our mission is to help event planning businesses optimise their digital marketing efforts to help reach new clients, strengthen their relationships with current customers, and continue evolving and growing. 

Here at Growth Giants, we are a team of award-winning marketers with over ten years of expertise working across the UK with a real passion for websites. We’re passionate about helping event planning businesses reach their goals. 


Why Use Us?

Our company is one of the top SEO company in the UK. We’re a leader in tech-enabled digital marketing solutions and deliver revenue-generating digital marketing strategies. We offer everything from SEO services to lead generation for event planners and more. Our aim is to help clients achieve their business goals through our digital marketing services.

We are constantly adding innovative digital marketing strategies to our plans and removing outdated marketing services. It is designed to ensure we never stop optimising our client’s success. We are invested in the growth of small business digital marketing and are excited by its future of it.

Our budgets are designed with you in mind, and we are the best partner that operates on a marketing assistant budget. 

Our company will help you create a custom SEO campaign. Our SEO services include the following:

  1. Optimise for Relevant Keywords
  2. Match User Search Intent
  3. Focus on Technical SEO
  4. Transparency
  5. Customer Growth
  6. Friendly Commitments
  7. Content Creation
  8. SEO Audits
  9. SEO In-House

We can be your SEO partner with a dedicated team to help your business succeed with your online marketing efforts. We keep the focus on driving results.

Visit our website to check out our portfolio for examples of our work and our client testimonials to hear directly from the marketers and business owners who’ve worked with us.

Types of SEO for Event Planners

Many different types of SEO for Event Planners are available in the UK.

Technical SEO

Technical SEO is essential to keep your site ranking in the search results. This type of SEO focuses on what is beneath the surface of your web page. And how that affects your site’s performance which includes,

  • Event Page Speed
  • Mobile-friendliness
  • Indexing
  • Coding 

Local SEO 

Your event website needs to be optimised for local searches. Local SEO helps you to target clients searching within a specific geographic location. Here at SEO for Event Planners Company, we will do all the work to boost your ranking online through the following steps. 

  • Determine valuable keywords
  • Create content 
  • Optimise Google Business Profile
  • Google Analytics

At Growth Giants we can also offer exclusive event planner link building services, which is aimed for those happy with their website but just want that extra bit of power to help with rankings. We would suggest checking out that page if this is something you are interested in.

On-Page SEO

On-page SEO is the practice of optimising each page of your website to rank higher in search engine results and earn more relevant traffic in Google search engine and other social media platforms.

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That means optimising each service you offer allows you to rank in the top search results for your company’s name and essential searches related to your services. 

We will also work on optimising the following so that they successfully articulate what your brand does. 

  • Website Copy
  • Title Tags
  • Meta Descriptions
  • Internal Linking

Off-Page SEO

Our off-page SEO services collect high-quality website links to create a channel towards your website. This link-building strategy helps ensure that wherever you are searching geographically, your event website can be found in the top places. 

If you don’t have a website built out yet, our team can offer you bespoke event planner website design too, so feel free to take a look at that page if it sounds like something you may be interested in.

Costs of SEO for Event Planners

On average, the SEO cost in 2022 is around £500 to £1000 per month from agency work; whereas, if you were interested in hiring a freelancer instead of an agency, the cost might be as low as £150 per month.

SEO pricing depends on the level of service you want to receive. Services and SEO costs can range from basic to comprehensive, depending on your business and website size.

We can also provide a free SEO audit of your website before committing to anything. 

Benefits of SEO for Event Planners

More than half the world uses Google’s search engine to get information, and the higher in Google’s search results you appear, the chances of people visiting your website increase exponentially. Here are some benefits you should consider why investing in SEO for Event Planners is essential.

Increased Visibility

SEO can make it easier for your potential audience to find your event online – whether they’ve heard of it or not. Improving your SEO can help potential participants see your website with just one click on the search button. 

Improved Social Media Presence

Most people indeed google everything to find things, but other groups use Social media channels as their search engines. An event planner should look beyond traditional search engines, like Google, for SEO strategy. Social search engines should be part of their plan, too.

Enables People to Share Your Event 

Make it easy for your customers to tell others about your event. You can start by using SEO to make it easier for them to find and share your event information and your own website.

Boost a Brand’s Ranking

Your event should help build traffic or site legitimacy for your brand, cause, or company. When optimising your content, consider the variety of online search engines. Where you choose to focus your optimisation efforts will depend on your goals, but posting fresh, high-quality content regularly is the best way to reach more people using search.

Accessibility for Greater Reach

By improving your SEO, search engines can find your event site’s images and videos. It includes essential keywords describing the video content’s idea and transcript to make it available for search engines.

What is SEO for Event Planners

SEO for Event Planners boosts your website’s ranking in the search results. It is done through optimisations that help boost your site’s performance for better engagements. It can improve your site’s ranking and brings more leads to your page.

To understand how SEO can help your event planning business, you need to know the three essential SEO components.

Quality of Traffic

Your website needs to attract genuinely interested visitors to the products you offer worldwide. 

Quantity of Traffic

You should be able to have the right people clicking through your web pages from those search result pages. The more traffic, the better!

Organic Results

Your website traffic needs to be organic. Google Adwords and Social Media Paid campaigns do not count towards your SEO search rankings.

Frequently Asked Questions

Here are the most popular questions about SEO for Event Planners and what to expect when hiring an SEO Company. 

Why is SEO So Hard?

SEO is hard because search engines are constantly changing and updating, and it requires more time and effort to learn search engines and how the optimisation process works, and this can be overwhelming. It also takes dedication, creativity, and patience to become an excellent SEO and get great results.

How can I improve my website’s search engine ranking?

Here are some steps to improve your website’s search engine ranking on Google results pages to be sure potential and current customers can find your site. 

  • Improve your page loading speed
  • Produce high-quality content
  • Optimise your links
  • Optimise your site for mobile devices
  • Properly format your page
  • Encourage sharing on social media
  • Use keywords appropriately
  • Create clean, focused, and optimised URLs
  • Get your name out there
  • Get set up on Google Business
  • Use tools to outperform content marketing


SEO helps your event planning business obtain more clients. It will boost your website’s traffic and help you get more leads interested in hiring an event planner. Our strategists can help you improve your web presence to gain more customers. 

Find out more about the SEO services and rates we can offer nationwide by filling out the enquiry form to discuss our strategies so we may provide you with more information on everything we can do.

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We are excited to help your business grow and allow event planners to communicate with the people they want to reach the most. It is our responsibility to make the most of your opportunities. 

If you have questions regarding the content of this article, please get in touch with our SEO for Event Planners Company. You can speak with a strategist about getting started with SEO.

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Dan Grant