Video Marketing for Mortgage Brokers

Video marketing is a powerful tool that many businesses in the mortgage industry completely overlook. Not only can video content bring in views, but successful videos can build audience engagement and site traffic practically overnight.

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We are one of the leading businesses for company growth and marketing in the UK, providing a wide range of services to our clients in the mortgage broker industry. Alongside all of our conventional marketing options, we also provide your loan officers with unique ways to construct a video marketing strategy that can give your business an edge over your competitors.

Video Marketing for Mortgage Brokers

Video content makes up a large percentage of all content created and consumed on the internet. It has also become a very common source of entertainment and information for a lot of people, with algorithms in place to deliver relevant video content to the right audiences.

This makes mortgage video marketing material a very effective – but underused – tool in your arsenal. While the idea of a mortgage video promotion might seem hard for loan officers to arrange, we can help you produce the perfect mortgage video content for your business.

What is Video Marketing for Mortgage Brokers?

Video marketing is all about using online video to deliver the right content to the right people at the right time. Video content can increase engagement and site statistics, providing numerous benefits while also helping to spread awareness of your company and services.

In terms of the video marketing strategy itself, that all depends on the mortgage marketing options, you decide to use. YouTube ads are a common choice, but some companies create entire YouTube channels or even turn to other third-party platforms instead.

Most video marketing involves creating personalised content and ads aimed at your target audience. If these videos appear in spaces like their YouTube homepage and tailored ads, then they can be just as effective – if not more reliable – than regular text ads.

The Benefits of Mortgage Broker Video Marketing

Using video ads can offer a range of benefits that other content can’t always provide, including some that are specific to video engagement levels. 

With video content becoming so widespread on the internet, it’s easy to understand how our services can benefit your company in both the short term and long term. If you still aren’t sure, then here are a few of the reasons that videos are a worthwhile investment:

• Improved first impressions.
• The ability to reach a much wider audience.
• Content that is easy to share and re-use.
• Potential ad revenue depending on the kind of videos you create.
• Very few limits on video length.
• Easier ways to measure audience engagement (and ways to maintain: Google services, for example). 
• More ways to develop and improve new marketing strategies.
• Full freedom to create personalised content and ads for your target audiences.
• A much lower chance of other companies plagiarising your content.

Benefits of Video Marketing Services

It helps to look at audience engagement and site statistics to understand how our services work, but the best way to do that is through video marketing services. If you do not already maintain Google services, then we can set up a system for advertising through your videos on sites like YouTube and Google.

Using these platforms means that you can get:

• Tools to protect against spam, fraud and abuse on your personalized content and ads.
• More ways to market personalized videos to customers.
• Even more, leads and key data about them.
• Extra methods to deliver and measure the effectiveness of each video.
• A way to show personalized ads depending on if they are age-appropriate, if relevant, and if they match with your targeted audience.

Increased Credibility

Another benefit of web design for Mortgage Brokers is that it increases credibility even when you run a digital marketing campaign.

When someone visits your website and sees how professional it looks and how easy it is to navigate around, they will gain confidence that you know what you are doing.

Once we have built your website out, we can also carry out link building for mortgage broker companies to help your new site rank well in Google’s search engine! Make sure to take a look through that page if this is something that may interest you.

Among many other benefits.

Why Choose Us?

We are a highly reputable business that has worked with countless mortgage lenders and several major mortgage business names to provide the best marketing options possible.

Beyond simple mortgage marketing tips, we can provide a full mortgage marketing strategy, complete with the tools and expert staff to make it possible.

Skills

Our company specialises in knowing how to create and show personalized content and ads, marketing your business effectively, and knowing how to enhance the quality and effectiveness of ads based on past performance.

Experience

Creating a video marketing strategy requires a lot of trial and error. Experience in the field of creating and marketing online videos is rare and incredibly valuable, making our help a great way to get started on your mortgage marketing videos.

If you want to know more about what we can offer, contact us directly and tell us what you are looking for.

At Growth Giants, we don’t just offer web design, either. Our team can help with all aspects of mortgage broker lead generation, so you can put your feet up, and let us do all the hard work for you!

What Makes Good Video Marketing For Mortgage Firms?

Good video marketing is more than just creating videos for social media channels.

Being able to measure audience engagement and site statistics to understand, develop and improve new techniques is a core part of all video marketing strategy types. It is hard to enhance the quality and effectiveness of ads with no way to deliver and measure each part of their structure and analytics.

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Even if you are simply creating videos for the YouTube homepage and tailored ads, it helps to understand elements like video recommendations, a customized YouTube homepage and tailored ads appearing based on your viewing habits (age-appropriate) if relevant.

We use all of our expertise to analyse the quality of those services and the way that you are using them. We also understand more important details, like what location ad serving is based on and what most audiences will search for on YouTube to find mortgage-marketing-related results.

Types of Video Marketing We Offer for Mortgage Brokers

We can provide a range of mortgage marketing tips and services, all with their own specific uses and niches.

Google Platform Advertising

We can deliver and maintain Google video advertising, making it a core part of your video marketing strategy. These platforms can match ads to the content you’re currently viewing and use cookies and data to do so effectively.

Having an easy way to deliver and maintain Google video ads means that we can also measure the effectiveness of individual videos, including details about managing the tools and platforms you need to advertise on Google sites properly.

Google Ad Serving Management

Ad serving is based on past content, and only managing your privacy settings can change that. We can offer a lot of assistance in this regard, including details about managing what prospects search for on YouTube and how to use the website for your own marketing purposes.

It is important to understand YouTube video recommendations: a customized YouTube homepage won’t change the fact that you see ads based on past views, and that location ad serving is usually active too. These factors are part of the website and change to match the content you’re currently viewing most.

Marketing On Other Sites

While many people will continue to YouTube as their primary video marketing website, sites like Facebook can be just as useful. For every few prospects who continue to YouTube for their entertainment, there is a similar amount relying on Facebook, which is another market that is easy to access.

It isn’t just Facebook – people watch videos all over the internet, just like they read more than one blog post or visit different social media platforms. Getting instant access to audiences on sites like Facebook isn’t all that hard.

The Modern Website Design

This also works well with search engine optimisation (SEO) and social media marketing, which helps increase your site’s traffic from search engines like Google and Bing.

We can actually offer a variety SEO services for mortgage broker companies too, so if this is something you might be interested in, do feel free to read our page discussing this further.

How Much Does Video Marketing Cost for Mortgage Broker Companies?

Video marketing in the UK can vary in price, from £500 to £25,000, depending on the video itself. Depending on your settings in Google ads, video advertising can get quite expensive.

This is quite a wide estimate, so we always aim to keep your content as affordable as possible when working with clients. We want to match your needs and your budget, making sure you get the results you need at a price that you can afford.

You may have to pay more to show personalized ads depending on your settings on social media advertising platforms and the quality of those services.

Client Testimonials

“Every time we build relationships with new clients and lose touch, our videos help draw them back into our sales funnels.”

“Ever since we put videos on social media, we’ve had more potential customers visiting who want us to explain more about our services. A lot even sign up for basic services on a whim.”

“We didn’t expect anybody to watch our videos, but we’ve been getting a lot of people deciding to visit our site through our video promotions alone.”

FAQs

How can you protect our videos?

We can help your loan officers track outages and protect against spam, fraud and abuse when dealing with personalized content and ads. Being able to track outages and protect against downtime can really matter depending on your settings for when ads run.

Can people watch videos without personalization?

Managing your privacy settings often lets you turn off location data if you sign in to most platforms. These systems use cookies and data we cannot change.

Users can also visit g.co privacytools and other third-party sites that use cookies and data to hide their details. If somebody chooses to visit g.co privacytools so that you can’t record their information, we cannot do anything to stop them.

Are videos good for mortgage lenders?

Videos can help you explain the loan process, help to advertise your website and services, or just become another sales channel.

Find Out More

If you want to use video advertising to market your site, then you’ll want an expert to sign off on the harder and riskier decisions.

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Feel free to contact us and discuss what you want for your website in terms of marketing – our expert staff are happy to provide the results that you need.