Social Media Marketing for Mortgage Brokers

A social media platform can be one of the best marketing tools you have available, but many companies struggle to use it correctly. Social media channels can offer so much more than you might initially think and can fill niches that other platforms do not.

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We are one of the UK’s most notable digital marketing firms for mortgage brokers, providing a range of different marketing options and strategies for each of our clients. Managing social media channels is only one of our services, but it is a service that can give you a serious competitive edge in the mortgage industry.

A successful digital marketing effort rides on the success of a properly designed social media campaign. If you are yet to have a website set up for your mortgage broker company, we offer full web design services for mortgage broker brands too.

Social Media Marketing Strategies for Mortgage Brokers

Social media marking provides a huge range of benefits that other platforms do not, making them a vital part of getting ahead in the mortgage industry. A mortgage broker business relies on having a constant stream of future clients, and the easiest way to attract clients is through social media profiles.

We can help produce the perfect social media marketing strategy for your mortgage brokers business. From setting up accounts on social media sites and creating our own social media posts to chasing prospective clients and constructing eye-catching images for social sites, we can help you bring potential clients into your business.

Social media platforms can be used to promote your mortgage business, share client success stories or a client savings spotlight, bring up market statistics, get people interested in your brand, or just spread helpful information. All of these can be leveraged into their own marketing techniques or even used as part of your overall marketing strategy.

What is Social Media Marketing for Mortgage Brokers?

Social media marketing is all about using social media feeds – or an entire social media platform – to promote yourself. This can be extremely important in the mortgage industry and can provide a mortgage brokerage business with a new way of gathering potential clients.

Social media platforms also tend to have quite a far reach, meaning that your social media accounts and online content can spread further than intended. This makes it one of the few digital marketing methods that can technically promote itself without needing any direct advertising work.

If you’ve not got a professional video created for your Mortgage broker yet, this could be a great thing to look at doing alongside your social media marketing campaign. Click the link to learn more about our video services for mortgage brokers today.

The Benefits of Mortgage Broker Social Media Marketing

Using your social media accounts as a marketing tool can have a range of useful benefits, some of which are more obvious than others. In general, you can expect to see upsides like:

• More potential clients.
• Increased brand awareness.
• Easier ways of marketing to your target audience.
• A stronger presence in search engines (and social media results).
• New business opportunities from ideal clients.
• More engagement with your own content.
• The chance to position yourself as a thought leader in the mortgage broker industry.
• Happier client satisfaction levels.
• Easier ways to generate leads.
• More ways of building connections to other companies or clients.

Why Choose Us?

We are one of the most reputable and reliable sources of business growth in the UK, providing countless clients with the support they need to keep their business going strong. We can offer a variety of social media marketing services, including techniques that are not possible without help.

Our specialists have been able to gather up a wide range of experience working with mortgage brokers all across the country, getting a full understanding of what they need and how we can provide the right results for them.

We put a lot of time and effort into each of the social media posts we make, and we have helped countless mortgage brokers set up their social media platforms from scratch. We also know how to refine and develop your presence on existing social media platforms, optimising your overall connection to social media in ways that help your business grow.

Working with us allows you to benefit from all of our skills and experience, as well as the specialised tools and knowledge we have access to.

Additionally, you may also be interested in a more traditional type of marketing for your mortgage broker business. If so, our mortgage broker advertising services may be of interest.

What Makes Good Social Media Management For Mortgage Brokers Firms?

Social media is a tough field to manage, especially without any past experience. Good social media marketing involves pushing the right services and products at the right people, making sure that your target audiences are drawn in with content that is relevant to them.

Focus

When working on a client’s social media presence, we put a lot of focus into finding what works. This means looking at how mortgage products are advertised, which social media content is getting the most traction, and which platforms have received the most attention overall.

Accommodating the needs of each company while also strengthening their social media is a complex job, and that means that multiple core points need to be considered at all times. This means details like:

The Company’s Needs

Mortgage brokers operate in a specific niche that has its own quirks, limitations, and general target audiences. The company’s needs are to fulfil its purpose of gaining clients that need help with finances, money, or taxes – and we keep those goals in mind at all times.

Spreading Awareness

Social media posts are most effective when they can be seen by as many potential clients as possible. We always try to prioritise strategies that will expand your social media reach into relevant target audiences, making sure to market your company in the right places and at the right times.

High-Quality Content

Good social media post ideas are an incredibly important part of building your social presence. If you want to maximise how far your business spreads, then making content is not enough – it has to be good, high-quality content with a reason for people to share it.

Something like a giveaway for free stuff or an instant access link to a new feature of your site can be good. So can client stories or home financing advice articles. Posts about a new employee hire are not going to spur the same kind of interest in your business.

Consistency

Social media posts are usually a one-and-done situation. They gather attention for a short window after they were created, usually up to a week, and then they often fade into obscurity unless they go viral. This is most common with sites like Twitter.

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While a platform like Facebook might be more reliable for longer-lasting social media content, there still needs to be consistency behind it. A single piece of good social media content every month is going to draw less attention than four pieces of good social media content every month.

Types of Social Media Marketing We Offer for Mortgage Brokers

Social media marketing is not just a single concept stretched out across multiple platforms. We can approach your social media presence in a range of different ways, all geared towards your main goals or marketing expectations. The exact strategies that we use depend on what you are looking for most.

Blog Posts

A blog post can have a wide range of uses since there are no specific ways that one has to be constructed. They can be used as direct marketing material, as a way to inform existing customers of changes and new deals, or even just as a general space to post content that might attract outside attention.

Blogs are often the best option when dealing with SEO. A blog post is the perfect place to employ some search engine optimisation strategies and capture people beyond your normal target audience, bringing in some new prospective clients without spending any extra money.

Small Social Media Posts

Smaller-scale social media posts, such as Tweets, are the equivalent of personal posts. However, these can be incredibly powerful, giving you a condensed but highly-visible piece of content that can be used for multiple different goals.

For example, a tweet might be the best place to direct potential customers toward new offers or to give the people following your Twitter account a unique discount code for a certain small service. This could entice them to convert if they have not already, creating a few more leads.

Larger Social Media Posts

A Facebook page, or a page on a similar site, can allow for some longer and more in-depth posts. 

Options like Facebook posts are best used when you want to go into a bit more detail or have a specific Facebook audience that you want to capture (since the site is a mostly closed ecosystem that requires a sign-up to use well).

This could be testimonials explaining how you have helped clients save money or small bullet-point lists of first steps that new home buyers may want to consider (with your mortgage services being included). 

However, it can also be used to answer customer reviews or even just share updates on new employees and other casual business news to keep visitors engaged.

Videos

Most companies overlook how powerful videos can be. All you need is a great idea: a mortgage company overview that introduces some of your experts, some interior design-related content, or even a welcome message to new clients.

Videos can become some of your best posts if done correctly, and they can be re-uploaded in multiple places with ease. Putting the same video on Facebook, Twitter, your own blog, and your own website lets you re-use the same piece of content multiple times, capturing different audiences with each.

How Much Does Social Media Marketing Cost for Mortgage Brokers Companies?

The cost of social media marketing in the UK can be very hard to pin down since no two projects are exactly the same. Some social media marketing is almost a full-time job, while another project might be straightforward and not require much ongoing work.

Social media is rarely priced by the post – there are a lot of complex elements going into each part of your marketing, and a single post is not the deciding factor here. One company’s marketing strategy may contain three or four vastly different social media elements.

Typically, the cost of social media management can fall somewhere between £200 and £500 per month. However, we always aim to make our services affordable to the clients that need them, and we can adapt each project to make it fit within your budget.

Client Testimonials

“Our loan officers couldn’t get any more mortgage inquiries, and we were worried about having to close down. Social media got us back on our feet, and those same loan officers are now working with twice the clients they used to be.”

“Once we learned how to share offline marketing success with our online social media connections, we were able to start spreading our success into the home financing market and draw in a whole new audience.”

“A few Facebook posts gave us a new influx of clients, which helped finance our growth into a bigger office a few months later.”

FAQs

How often should a loan officer make posts?

There is no upper limit to how often you should post on social media, but post too often, and you might start drowning each previous post out. It is best for loan officers and social media staff to pace each post – wait until one post is exhausted and ‘used up’ before deciding to post the next one.

Are social media posts just for marketing?

There is nothing wrong with using social media in conventional ways too. You might choose to share local real estate news that is only tangentially related to your business – this not only gives users more reasons to follow you but makes your company seem like an authority in the field, which can lead to even more prospects further down the line.

Are personal posts on social media platforms a good idea?

Using social media in a slightly personal way usually makes it easier for customers to engage with you. For example, if you have a work anniversary, celebrate – make posts on social platforms about it and drive up the engagement that you are getting.

Users may not see you as friends and family members, but many will still interact with the post – allowing you to pick out any potential prospects that you did not notice at first.

Find Out More

Each of our specialists is a walking mortgage glossary that fully understands every aspect of social media marketing, from setting up a referral partners system to creating high-quality social content that will draw in more clients and build brand awareness.

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If you want to know more about what we can offer and the kind of work that we do, then contact our experts directly. We can provide a range of useful advice and support even before you fully commit to joining us as a client.