Social Media Marketing For Life Insurance Companies

Everyone these days has social media accounts on at least one platform. They spend their time on Facebook, Instagram, Twitter, Tiktok and other sites to connect and keep up with friends and family. Then businesses have to set up profiles to connect with their customers to expand their reach. 

As an insurance agency, you must be where your customers and prospects are. Today, that place is social media. To achieve your goal, focus on social media to make your insurance agency stand out. Find life insurance leads with our Social Media Marketing Company!

We are a marketing agency that caters to the needs of top brands. We have over ten years of experience as marketing specialists working with clients across the UK. We create exceptional brand experiences for insurance agencies that drive results. 

Our insurance social marketing services help agencies grow their prospects and reach new clients with our award-winning marketing advisors. They are always there for each client every step of the way.

This article will discuss everything an insurance agent can do to build their leads and clients. Using effective marketing strategies for all life insurance companies and the marketing tools we can offer to make things easier. 

Increase brand awareness through social media. Contact us today to know more about our marketing services and how we can help you. Let’s talk about your marketing goals with our experts!

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Specialists in Life Insurance Social Media Marketing

We have developed to be a leader in digital marketing to help life insurance companies simplify the complex task of promoting their business so they can achieve accurate results and sell more online. 

We extend our marketing strategies on social media to provide the insurance industry with transparent referrals from trustworthy sources. Our referrals are actual, they are fresh, and they are sold only to you.

As an insurance agent, getting your offerings in front of the masses is crucial. With a well-designed social media marketing plan, you can start generating warm leads sooner than other types of marketing.

‍Social media can support your marketing efforts by presenting a more personal and accessible image when a potential client looks you up online. They can reach you in a low-pressure way, ask questions, connect with you, and follow your posts to learn more about how you serve your current insurance clients.

We ensure you are always up to speed on our progress, and someone is always available to consult with you. You can check out samples of our recent work and get inspiration for what we could create for your brand. Visit our site!

What is Social Media Marketing for Life Insurance Companies

Social media marketing for life insurance companies is a complex strategy that involves various tactics using social media networks to promote your brand and sell your product and service.

This type of marketing requires you to use management skills and tools like creating and sharing content on social media. It aims to reach a wider audience and drive traffic to your insurance agency website. Hence, it would help if you prepared a plan for social media marketing.

If you are yet to have a website built out, our experts offer full web design services for life insurance companies too.

The Benefits of Life Insurance Social Media Marketing

A social media marketing strategy will able you distinguish your insurance agency and create trust and comfort for your clients. To stay engaged with prospective and current clients and differentiate yourself from the competition, your agency should integrate insurance marketing services. By doing so, you will have the following benefits.

Reach More Prospects

As many people interact with social media, establishing a social media marketing plan is the finest way to reach a wider audience of potential clients of your agency.

Increased Visibility

Solid social media marketing can increase your firm’s visibility, boost real-life conversions, and drive traffic to your website.

Build Trust

Consumers need to trust insurance companies quicker, and a solid social media presence helps your insurance industry appear more credible and trustworthy. Through engaging with your audience and creating meaningful connections, you can establish trust and build meaningful relationships with customers.

Brand Awareness

Many brands also use social media to share stories, product updates and launches, and other information. Aside from your website, social media is one of the great ways to do so in this technology-driven world.

Increased Revenue

Several social media platforms allow you to make money directly depending on what you can offer and the type of content you post. Social media enables you to sell products, book meetings, and collect customer leads.

Better Customer Service

Turning to social media as the main point of contact allows policyholders to connect directly with their insurance companies. Social media allows companies to engage with customers and typically improves response time. Thus, it provides for a better customer service experience overall.

Why Choose Us?

Our social media marketing professionals are experienced in developing successful social media campaigns for insurance firms like yours. We take the time to understand your agency’s branding, reputation and needs so that we can create a marketing strategy that meets and exceeds your goals.

We’ve got the tools you need to make your marketing much smoother. We make it simple for you to create your campaigns at any budget, so you can reach leads searching for the insurance you offer. 

Choose to partner with our trusted lead-generating company and get high-quality leads. Warm leads from your social media marketing plan cost only your time and a bit of dedication. With our company, you can spend less time nurturing leads and more time closing deals.

If you are interested in a more traditional style of marketing for your life insurance company, then you should definitely check out our life insurance companies advertising services page for more information.

What Makes Good Social Media Marketing for Life Insurance Firms?

Good insurance social media marketing not only fulfils the purpose of giving clients a point of contact but is also engaging and represents the business well.

When creating a social media campaign, you should understand your goals and your client’s needs. Planning for your content is essential to decide what content you will need for each social media channel. 

To achieve effective marketing campaigns and to connect with customers, here are some of the critical features of good social media marketing. 

Social Media Marketing Goals

Your social media goals can be vague. Your strategy will become more actionable and measurable as you continue fleshing it out. Instead, your goals can be short phrases that set you in the right direction. When you develop the content for your social channels, these goals will provide the framework to make decisions that drive your desired results quickly.

Social Media Metrics

The best social media metrics to track are the ones that directly indicate that you’re on track with your brand’s specific goals. Here are four of many metrics that companies find helpful in tracking the effectiveness of their social media campaigns:

  • Engagement
  • Sentiment
  • Clicks
  • Reach

Target Audience

To boost your return on investment (ROI), you need to plan a social media marketing strategy with a specific audience in mind. You’ll have to look at who your competitors are targeting and who is already engaged with your brand. Some audience characteristics you may want to define include the following:

  • Age
  • Gender
  • Location
  • Education
  • Income
  • Hobbies
  • Religion
  • Ethnicity

Social Media Content Strategy

Create a strategy for exactly what you’ll share on each channel and how you’ll share it. You may look to your competitors to see what they do and how you can differentiate yourself. And think about what content your target audience would be most interested in.


There several social media marketing tools that life insurance agents need to improve the overall efficiency of their insurance business. Social media tools can improve customer experience, build relationships, and drive traffic to your website. The tools include

  • Hootsuite
  • Sprout Social
  • Password manager
  • LastPass
  • 1Password


Figure out what kind of content you want to promote. Then try a platform that will work for you. 

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Types of Social Media Marketing We Offer for Life Insurance Companies 

We can offer various types of social media marketing for life insurance companies. It will help you to interact with your customers, leads, and prospects.

Content Marketing

Content Marketing is a strategic marketing approach. It is a process of developing and distributing content to attract and retain customers. It includes creating blog posts, videos, or infographics you want and sharing them. 

If you have not got a professional video created for your life insurance company yet, this could be a great thing to look at doing along side your social media marketing campaign. Check out the link to learn more about our video services for life insurance companies today.


Advertising is an audio and visual marketing tactic that uses public funding and non-personal messages to promote a product, service, or concept. It is generally considered to be a paid message you control. Standard methods include messages in magazines and newspapers, TV, radio, websites, and social media platforms.

Influencer Marketing

It is a type of social media marketing in which a company collaborates with an influencer to market its products and services. As a result, influencers share their campaign with their audience, increasing brand visibility and assisting in converting followers into buyers.

Social Media Management

Social media management is managing your online presence, which can give you many loyal followers. It takes time, but it can bring significant revenue to your business. 

It is a way to display advertisements or other sponsored content via social media platforms. Paid social ads can be beneficial for targeting specific audiences based on core demographics like age, location and interests.

There are also different kinds of social media marketing techniques to use.

  • Organic posts
  • Promoted posts
  • Facebook and Instagram ads

How Much Does Social Media Marketing Cost for Life Insurance Companies?

Social media marketing costs in the UK are £650 daily, £1,120 per month, and £400 for each campaign, depending on the budget and goals. The price can also vary according to your needs and how far you want to delve into the social world.

We also have different packages available for the services you require. Feel free to contact us today for specific pricing and budgets. You can also request a free quote from our team for your desired service.

Client Testimonials

Please read some of the testimonials shared by our recently satisfied customers.

“I highly recommend Social Media Marketing Company for life insurance agencies interested in simplifying the complex process of underwriting and closing new life insurance policies. If you want more clients to avail of their life insurance from your company, a social media marketing company will help you!”

“Since partnering with Social Media Marketing Company, we have experienced increased engagement and brand awareness in the insurance market. Their team leads a robust workflow, focuses on our needs at all times, and works flexibly to avoid delays. You can expect a very professional and dedicated Social Media Marketing Company partner.”

“Social Media Marketing Company is excellent at communicating. They are always there to address our needs, even if it’s out of office hours. We trust them a lot. Work with them because it’s worth it. It’s essential to trust the marketing team that you’re working with. They’re trustworthy, can provide advice, and deliver results; they’re worth it.”


Here are the common questions we have answered for you.

How can Insurance firms take advantage of social media marketing?

Using social media marketing, insurance agencies can grow their customer audience with engaging content, build relationships, improve their credibility using testimonials, and use social ads to increase their leads.

Which social platforms should insurance companies use?

There are many ways to contact a potential consumer, which is why you should market your content in various ways to appeal to the different audiences on each social media platform.

Here are the best platforms for insurance social media marketing.

  • Twitter
  • YouTube
  • Facebook

What should insurance companies post on social media?

It is better to have anything on your social media feeds than nothing. To determine what you should post, you need to know your audience. Once you have your insurance audience’s value, makeup, and demographics, it’s time that we can help you with social media posting to decide what content will generate the most value for your audience in social media.

Your posts on social media channels should be interesting, helpful, or educational. The following are some examples of high-quality social media content for any insurance company:

  • Company’s policy coverage explanation
  • Important FAQs with short and simple answers
  • Types of insurance available
  • A guide on how to select insurance
  • Posts on how to save money with insurance
  • Links to expense and investment calculators

Find Out More

If you are working in the insurance industry, you know that social media marketing tools are a must. Social media marketing is critical for businesses looking to raise brand awareness, grow their audience, and establish an online presence. 

Our goal is to raise an understanding of various social media management tools among insurance agencies. We can help you have a solid social media presence to become successful in your social media marketing efforts. For all your marketing needs, our company is here to help.

Wanting Social Media Marketing Specialists?
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Need a marketing partner? Reach out to our team today to talk about what we can do for your insurance firm. Start with setting up your agency’s social media account.

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Dan Grant