SEO for Life Insurance Companies

Prospective clients in the market almost always look for your services online. If you don’t appear at the top of the search engine results page (SERP), drawing new clients can be challenging for your life insurance company.

To bring in as many clients as possible, your insurance website needs to stand out from the tight competition of the insurance industry and reach the top of SERPs. This can be possible through search engine optimization (SEO). If you need to become more familiar with the SEO process, we can help.

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We are the fastest-growing digital marketing company in the U.K., specialising in search engine optimization for businesses. With over five years in the digital marketing industry offering full spectrum cutting-edge SEO campaigns, we have helped insurance businesses rank higher in Google search results by taking advantage of SEO.

We have a team of experienced SEO professionals with extensive experience working with businesses across the U.K. They are experts in conversions and establishing an SEO strategy, empowering life insurance businesses to thrive in this digital age.

If you need passionate and talented SEO specialists to take your online visibility to the next level, please give us a call.


What is SEO for Insurance Companies?

Insurance SEO should be a part of any marketing strategy. It involves optimising an insurance company’s website for search results relevant to its target audience. This means increased visibility which can help your company generate website traffic.

Google uses complex search engine algorithms to sort and organize vast resources from millions of web pages on the internet to display the most relevant website content on search results.

Because the insurance business is so competitive, insurance companies are constantly contending for first place on search engine results pages. As a result, getting in front of your target audience requires a solid content marketing and insurance SEO strategy.

By performing keyword research and leveraging SEO tools, such as Google Analytics, an SEO expert can increase the visibility of an insurance company on Google, giving life insurance companies significant advantages.

An insurance SEO doesn’t end when the website is optimised. With Google and other search engines constantly updating their algorithms, insurance SEO adapts to the dynamic best practices in site optimisation.

Some insurance policies, such as auto insurance, homeowners insurance, and car insurance, are legally required, and many potential customers frequently search for insurance companies that offer these types of insurance products.

On the other hand, selling optional insurance products like life insurance and disability insurance can be much more challenging. A solid marketing strategy focusing heavily on SEO can help you increase organic traffic and reach potential customers.

The Benefits of SEO for Insurance Companies

One good thing about SEO for insurance agents is its accessibility. Any insurance agent can do it and probably invest in a keyword research tool and leverage organic traffic for his/her insurance agency.

On the other hand, having a professional do your SEO needs can take you ahead of the competition.

Here are some benefits of SEO for insurance companies:

Increases Organic Traffic

Keyword searches play a massive role in SEO, helping your website rank high in search results. As part of your content marketing strategy, you optimise your content by including the top keywords people search for about an insurance agency.

Ranking high on search results increases your click rates, gaining organic traffic.

Builds Trust and Boosts Credibility

Ranking high in search results and having an optimized website conveys to your audience that you are one of the best insurance agencies. It also implies that your offer is superior to the competition. Appearing on a business page also helps build your authority.

Reach Your Target Audience

SEO can help your website appear on local searches, get you in front of your target market, and generate leads that could get potential customers.

Improves Brand Awareness

SEO ensures that your website can be found easily in organic searches. Being at the top of search results promotes brand awareness and word-of-mouth marketing.

Supports Content Marketing

SEO organises and optimises search engine content. SEO and content marketing work in tandem to maximize your brand’s potential.

Focuses on User Experience

SEO enhances your website and maximizes user experience by providing relevant information, photos, and videos that support text, easy-to-navigate website pages, and mobile-friendly website configuration to your audience.

Why Choose Us?

We are the fastest-growing digital agency in England, with over five years of delivering effective and high-performing SEO services for businesses all over the U.K. We offer everything from SEO services to lead generation for life insurance companies and much more. We have established ourselves as one of the most trusted search marketing agencies.

We have a highly specialized team with a reputation for providing high-quality SEO services that increase organic traffic, lead conversion, and ROI. SEO for insurance agencies is one of our specialities.

Our team uses a consultative approach to understand your insurance company better and identify its unique challenges. We work closely with insurance agents, making every effort to reach your goals. This enables us to create customized SEO strategies for any insurance agency.

Our team includes Google and search engine experts who use the most up-to-date best practices and technological advancements in insurance SEO, such as keyword research tools. Insurance companies can be confident that they are in capable hands.

We are not only technically competent, but we also provide excellent client SEO for insurance agencies. Quality service and positive outcomes are central to how we conduct business.

We aspire to be an integral part of your marketing team. Together, let us enhance your online visibility and unlock your website potential.

What Makes Good SEO for Insurance Companies

There are metrics that search engines look for. These are the following:

  • Authority
  • Trust
  • Relevance

These metrics are strengthened by quality content, social sharing, and link-building. Meeting the technical criteria of search engine algorithms can help maximize the benefits of insurance SEO.

Even though the keyword research process is the foundation of SEO, this does not imply cramming keywords into web pages but focusing on core web vitals such as site speed, interactivity, quality content, and mobile device accessibility.

Anticipating what people search for, understanding what information they need, and providing simple and meaningful answers make a good SEO for life insurance agencies.

A good insurance SEO has the following characteristics:

Web Content with Relevance and Authority

This is the most crucial component of a successful SEO strategy, and there is no substitute for high-quality content, particularly in content marketing. This entails conducting keyword research and incorporating popular search terms into your content page.

Content Regularly Updated

Content is crucial to search engines. Regularly updated content is one of the best indicators of a website’s relevance. Having backlinks further enhances your website’s authority.

Contains Metadata

This is your page’s most important metadata. You should include a space on each website page to insert your metadata. The title metadata should appear at the top of browser windows and as the headline in search engine results.

On the other hand, the meta description is a text description that a browser uses in your page search return. It includes succinct and appealing website descriptions and encourages potential customers to click on your link.

Uses Alt Tags

Using alt tags or alternative text descriptions to describe your images and videos helps search engines find your page, which is especially important for those who use text-only browsers.

Link-worthy Website

If your website contains rich and unbiased content that provides visitors with relevant information, it can attract links from other authoritative websites, further improving your appearance in search results.

Descriptive links boost the SEO of an insurance company and add value to its readers.

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Types of SEO We Offer for Insurance Companies

There are three types of SEO services we provide:

On-page SEO

On-page SEO is also known as on-site SEO. Aside from publishing high-quality content, this process involves constantly optimising the elements of your web pages, including meta descriptions, keywords, body copy, images and an HTML or title tag.

It requires regularly reviewing and auditing your web content to ensure it is up-to-date and relevant. Incorporating on-page SEO into your marketing strategy helps search engines recognize your content as relevant to searches.

For example, auto insurance companies could create one landing page for each type of insurance product, along with a short overview of the product, such as:

  • car insurance
  • ATV Insurance
  • motorcycle insurance
  • R.V. Insurance

Here are some techniques involved:

Keyword research

Keyword research on terms and phrases with high relevance and search volume is done to optimize the page content while being written.

Meta description optimisation

The meta descriptions tell search engines and users about the content of your page. This is why meta titles and descriptions include relevant keyword phrases and content to increase the chances of ranking high in search engines.

Establish Internal Links

Internal links are URLs on your website that link to other pages. Having links to high-authority pages helps Google recognise them as credible and more relevant to search queries.

Off-page SEO

Off-page SEO is also known as off-site SEO. This refers to activities done aside from the website to influence your search engine rankings. It involves search engine popularity, relevance, reliability, and authority. Overall, it is about generating exposure through other marketing channels, such as social media accounts and paid advertising.

If you don’t already have a website built out yet, our team can offer bespoke life insurance company web design too, so feel free to have a look at that page if you are interested.

Most of the work in off-site SEO strategy focus on link building, which is the process of getting other reputable websites to link back to your website. Some techniques include the following:

  • Promoting articles
  • Researching Competitors
  • Helping Reporters

Other off-page SEO strategies include:

  • Social media marketing
  • Guesting in blogs
  • Influencer marketing
  • Brand mentions

Technical SEO

Technical SEO strategy involves activities to make a website speedier, easier to crawl and more understandable to search engine bots. This gives website security and prevents confusion caused by identical content.

Developing a robust technical foundation often leads to a better user and search engine experience. Technical SEO elements that should be addressed include the following:

  • Website speed
  • Accessibility to mobile devices
  • Logical website structure

Local SEO

Local SEO strategy focuses on optimising a website to appear in local searches. It includes content optimisation, link-building and localised search intent. This strategy is especially important for insurance agencies serving a local market, such as specific towns, regions, or states.

Local SEO keyword research tool helps find service-based keywords. Checking the relative popularity of keywords at the national level tends to yield more promising results. Web content is optimised to contain targeted keywords or long-tail keywords.

Long-tail keywords are more specific phrases usually used in a local search and enhance local insurance leads. An example is “whole life insurance agencies in the U.K.”

Here at Growth Giants we also offer exclusive life insurance company link building services, which is aimed for those who are happy with their website but just want the extra bit of power to help your site rank better.

How Much Does SEO Cost for Insurance Companies

The cost of SEO comes from services that enhance organic traffic to your website by optimising its ranking in search engines. Digital marketing firms offer hourly pricing, monthly retainer, and per-project pricing.

SEO’s cost depends on your business’s nature, niche competitiveness, project size, and what you want to achieve. On average, SEO costs around £500 to £1000 per month from digital agency firms and as low as £150 per month from freelancers.

The following are the different types of SEO in the U.K. and their costs:


This is free, and it could be beneficial for solopreneurs working on a limited budget.

Cheap SEO

This costs £50-£2,000 and is ideal for small businesses looking to improve their marketing strategy.

Mid-range SEO

This costs £2,000-£6,000 and is often used by established businesses.

High-End SEO

This costs about £6,000+ and is usually used for websites with high traffic volumes.

Client Testimonials

“I am truly grateful for this team’s effort. They understand all aspects of my business and what I want for my life insurance company. The results are amazing, and I have no regrets. If you’re looking for an SEO specialist, you won’t go wrong with them.”

“The people in the marketing agency have always been actively available. They have been an invaluable extension of our marketing team. They provide complete transparency of the efforts, the progress, and the costs. Truly remarkable.”

“This digital marketing firm never failed to provide detailed responses to make us understand their solutions. They are always at the end of the line, ready to guide us, answer questions and address some problems.”


Here are some of the most frequently asked questions we get:

Why does an insurance agent need to focus on SEO?

It is unlikely that people will search for your insurance company by its name, so it is crucial to optimise your content and your website to match your target market’s queries. Using relevant search terms and phrases on your website indexes your business as relevant.

Leveraging the SEO best practices reinforces your insurance business’ value and brings your website to the top of search results.

How do I choose a reputable SEO agency for my life insurance firm?

A life insurance firm definitely, needs a professional SEO company. When choosing one, look for client testimonials or reviews from other insurance companies.

How much does SEO cost for insurance agents?

SEO for an insurance agency is generally the same as any other SEO service. However, the insurance industry is quite competitive, which may require more resources and time, costing insurance agents a little more.

Find Out More

If your insurance website does not appear where potential customers search for your services, solutions and products, your business is already losing valuable leads. SEO is an indispensable part of any insurance agency’s marketing effort. It would help if you had an SEO specialist.

We’ve been providing SEO solutions for businesses all over the U.K., aiming to expand their online visibility, increase leads, and grow their revenue for over five years. Our well-established SEO techniques and practices have resulted in numerous client success stories.

Wanting SEO Specialists?
Talk to us today!

Our team’s adaptable methodology and years of experience in the SEO industry have made us the fastest-growing digital agency in England. Our team has received recognition for our effective SEO strategies, making us one of the most trusted search marketing agencies.

Insurance agents may face numerous challenges in today’s increasingly competitive digital marketplace. If you don’t want to miss potential customers, speak with an insurance SEO expert. We are always on the line.

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Dan Grant