Social Media Marketing for Doctors

As the number of people active on social media continues to rise, the promising potential of social media for healthcare professionals must be tapped. Take your medical practice to the next level through Social Media Marketing for Doctors.

Through social media marketing (SMM), physicians enhance their online presence across social media platforms with the right audience. With over two decades of experience in digital media marketing, we can help you expand and build your medical practice.

We are a team of award-winning marketers, developers, and designers offering full-service strategies with a passion for increasing client visibility and engagement as well as establishing and strengthening relationships.

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Why Choose Us?

We are among the leading tech-enabled digital marketing solutions provider, delivering revenue-generating marketing solutions customised to your needs and goals. We have the best digital marketing tools and strategies to help enhance your patient engagement.

We have worked with thousands of businesses across different industries, helping them connect to a wider audience at an affordable cost.

Our team comprises the industry’s top marketers, developers, and designers who built the most connected media team, with over 40 in-house influencers. Extending your social media network and social media presence is what they do best.

Our full-service social media management services can transform your online presence with high-quality content, everyday activity, monitoring engagement, and increased potential patients. Along with our advertising services, you can extend your reach.

To expand your medical practice, you need to get in front of a larger audience through your social media accounts. But that’s not enough. You need an effective social media strategy, and that’s why you need us.

As you share your medical expertise with the general public through different social media platforms, we can get you in front of your current and prospective patients.

If you are a more traditional business, if you are looking for a more traditional style of marketing, you should check out our doctor advertising services.

Most doctors and medical professionals release relevant content, medical journals, health information and other helpful content. But without the right social media marketing strategy and content marketing plan, no matter how good these contents are, it is for nought if they don’t reach your target audience.

We can give you the right social media strategy to ensure that your medical practice and services reach the exact people who are looking for you.

Today’s patients interact with healthcare providers differently than they did ten years ago. Social media services have taken over, and we can bring your healthcare practice into the internet-connected world.

If you choose us as your digital marketing agency, you can rest assured that you’ll have a custom plan and clear strategy that fits your profession, needs, and goals.

Types of Social Media Marketing for Doctors

There are many different types of SMM for Doctors available in the UK, including:

Content Marketing/Content Creating

This is a strategic marketing approach that involves a process of developing and distributing content to attract and retain followers. It includes creating blog posts, podcasts, videos, emails, and infographics.

The content should be well-written and logical and adhere to your target population’s preference.

Advertising Sponsorship

This is a type of audio and visual marketing communication to promote a product, concept, or service. It includes those messages in magazines, newspapers, TV, websites, radio and social media platforms.

Influencer Marketing

This is one of the best marketing types because a known public figure or influencer with loyal followers promotes a product or a service.

Social Media Management

This is an organic approach to interacting with people in your own social media community. It is a long-term strategy to build a larger audience.

Paid Media Marketing

This refers to inorganic marketing efforts where you must pay for your advertisement. It requires you to purchase online ad space. This dramatically boosts traffic resulting in increased revenue

Paid media include the following:

• Paid Social Media
• Search Engine Ads
• Banner Ads
• Native Ads

Types of paid pricing models include:

• Cost per Click (CPC)
• Cost per thousand/mile (CPM)

The following are the type of platforms you may use:

Instagram Marketing Services

Because it is difficult to stand out on this platform, investing in professional Instagram marketing services will significantly improve your online presence.

Instagram management services develop, manage, and implement your practice. It includes:

• Content creation
• Comment monitoring
• Performance reporting
• A complete audit of your account

Instagram Advertising Services

Strategic insights, a creative vision, and the time to implement and track your progress are necessary for effective Instagram advertising.

We keep you connected with the latest updates, algorithm changes and best practices. We determine factors such as location, interests, demographics, and behaviours to reach your target audience.

Facebook Advertising Services

A Facebook page is a must-use as an advertising channel due to its massive audience. We use PPC (pay-per-click) management services to take advantage of the platform.

We offer a complete Facebook advertising solution, taking care of everything from developing your strategy and ad creatives to deploying your advertisements and tracking their effectiveness.

Twitter Advertising Services

Your marketing plan may benefit greatly from Twitter advertising. It gives a marketing opportunity to engage Millenials and Gen Xers in one place.

We’ll include the most recent market research and platform tools in your marketing plan to target your targeted audiences.

These are some reasons you should use Twitter’s advertising services:

• User base
• Extensive networking
• Video recall
• Decreasing in recent cost
• Time people spend on social media
• Limited time and marketing resources

LinkedIn Advertising Services

LinkedIn is a powerful platform with an active audience of over half a billion users. The benefits of using LinkedIn advertising are:

• Specific targeting
• Active professional user base
• Increase awareness
• Promote partnerships and events

Users on this platform provide essential information on their profiles, making it easier to segment a marketing plan.

Costs of Social Media Marketing for Doctors

The cost of SMM for doctors varies. It usually ranges from £10 to £4000 depending on your requirements.

Content Creation/Content Marketing

• Cost per hour: £10.03 – £50

Advertising Sponsorship

• TV advertising Cost: £50- £150 for daytime and £300- £4000 for peak time

Social Media Management

• Cost per hour: £125 – £1,965

For Marketing Strategy:

• Cost per day: £771
• Monthly Retainer: £832
• Cost per project: £2,719

For Pay-per-click:

• Cost per day: £817
• Monthly Retainer: £1,173
• Cost per project: £1,146

For Content Marketing:

• Cost per day: £817
• Monthly Retainer: £922
• Cost per project: £366

For Paid Social Media:

• Cost per day: £485
• Monthly Retainer: £662
• Cost per project: £300

For Organic Social Media

• Cost per day: £773
• Monthly Retainer: £1,262
• Cost per project: £451

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Benefits of Social Media Marketing for Doctors

The benefits of having engaging content on a social media platform are endless. More importantly, interesting content leads your future patients to reach out and learn more about your services.

Simply creating social media profiles is not enough. You have to post regularly, update pages regularly, and constantly create timely and relevant content. Fortunately, we can take care of that for you.

Here are more benefits you can get from our services:

Obtain More Followers

You won’t necessarily get followers only by maintaining an active social media profile on Facebook, Twitter, LinkedIn, Instagram, or Pinterest. Randomly posting on your social media platforms won’t help you either.

With our social media strategy, we can get your content to your target audience and convert them into followers. We can assist you in producing and disseminating valuable content that will pique consumers’ interest in reading more from you.

Boost Your Engagement

One of the best things about social media is that it doesn’t take much effort to develop ideas to post. You can better understand what your audience wants to hear from you through social listening.

Isn’t it alarming how the unhealthy use of the internet for health information and self-diagnosis is becoming more rampant? Publishing posts to counter misinformation is becoming a thing. Answering medical concerns, giving healthy lifestyle tips, or spreading mental health awareness is also quite engaging.

We are on top of how social media campaign works. It is a straightforward process that will help boost your engagement and build a connection with your followers.

Build Your Credibility

When it comes to the medical field, doctors, other health professionals, and healthcare organisations are the most reliable sources of relevant information.

Therefore, the more authoritative and high-quality material you create, the more your credibility and thought leadership will grow. We can help you craft such content.

Increase Clientele

As you post content, you stay connected and increase potential clients and, subsequently, revenue.

What is Social Media Marketing for Doctors?

It is a valuable and necessary tool that can help many doctors and other healthcare professionals reach potential patients and expand their medical practices.

It is ultimately a tool to communicate and connect with existing patients, other healthcare providers, new patients, and other users. It can direct traffic to your content and help your practice stand out.

If you are yet to have a website set up for your doctor business, we offer full web design services for doctors too.

It requires the process of publishing, managing, and promoting content across social media platforms. It includes engaging with a larger audience and increasing reach and online visibility.

Through digital marketing, health professionals can enhance their presence across social media platforms where they can establish a solid reputation for providing quality care.

The following key points are the most important factors in an effective digital marketing plan for doctors:

Social Media Strategy

To help you stand out from your rivals, a health professional is assigned a team of experts to create a clear digital marketing plan. Social media tips include:

• Choosing the right social media platform
• Creating a social media schedule
• Promoting your accounts
• Responding to fans and followers, sharing valuable content and engaging with other doctors and new patients
• Monitoring your pages regularly

If you have not got a profession video created for your Doctor business yet, it could be a great time to look at getting done. We would always recommend running a video alongside your digital marketing campaign, check out our video services for doctors.

Consistent Content

The social media content, ads, and sponsored posts a specialist creates are customised to the client’s goals.

Relevant and Timely Content

During the Covid-19 pandemic, social media platforms played a big role in disseminating medical information. It has allowed physicians, healthcare workers, and medical students to refute false information.

This is an example of an avenue where we can ensure that your hashtags and content are timely and relevant to encourage increased engagement from your audience.

Non-invasive Advertising

To get new patients, you need ads that speak the language of prospective patients. We can help you acquire new patients without being pushy.

Growth and Optimisation

We strictly adhere to all HIPAA guidelines, regulations, and best practices for doctors using SMM.

Our marketing efforts include using a significant number of relevant keywords to increase account traffic.

Reporting and Communication

Our software monitors your online accounts or profiles and social advertising activities to generate a monthly report for you.

Tracking your performance helps us find opportunities for improvement.

Frequently Asked Questions 

Here are commonly asked questions about social media marketing for doctors:

What is social media marketing, and how can it help doctors?

Social media marketing refers to the use of social media to promote a brand, develop a niche audience, improve website traffic, and eventually boost revenue. It gives you the ability to expand your healthcare practice.

Given these platforms’ growth, you are certain to locate a portion of your target demographic on social media.

Social media marketing enables you to place relevant posts and/or adverts where your target audience is currently perusing and consuming content. This provides you with beneficial, extensive, and focused exposure.

Can social media marketing increase my client revenue?

With the help of social media marketing and promotion, doctors can attract new patients and engage current ones, subsequently improving client revenue.

Effective content marketing should involve more than just posting content and running social media advertisements. They should be timely and relevant.

How much does the management of social media posts cost?

With the help of our social media advertising services, you can take advantage of the most economical and specialised kind of advertising currently accessible.

Therefore, our advertising agency is what you need if you’re seeking efficient solutions to increase your reach and revenue. The average cost of digital marketing per month is £978.

Costs vary on the services you require.

Is being active on social media important to my practice?

In fact, developing a successful social media marketing strategy is essential for expanding your medical practice. This is because clients of today check on your social media accounts as part of their research.

What social media platform should I use?

Social networking is a big part of marketing strategy and can substantially influence how you connect with your patients.

Depending on your objectives, you’ll want to look at platforms widely used by the audience you are trying to reach.

The most popular platforms are the following:

• Facebook
• Twitter
• Instagram
• Youtube
• LinkedIn
• Snapchat
• Pinterest

How do doctors market on social media?

Whether or not they are experiencing symptoms, patients have a variety of inquiries concerning illnesses, ailments, and diseases.

Since many people turn to their doctors for medical information, a platform that permits this level of communication, like social media, is crucial to their marketing and communication strategy.

Many doctors are on social media, and it is on this platform that they share their knowledge and expertise. Here, they can attract new patients and potential customers, engage with existing ones, and build a reputation.

Summary

Social media marketing is an ingredient for success. Expanding your audience and gaining more followers on social media will boost word-of-mouth and referrals in this social media era. With our social media marketing services, you can gain more relevant followers and expand your practice.

We believe that social media marketing gives your practice and expertise an avenue to get extensive and targeted exposure. Together, let us contribute to the accessibility of medical services.

Wanting Social Media Marketing Specialists?
Talk to us today!

We are a group of highly accomplished marketers, programmers, and designers who provide full-service solutions with a passion for boosting client visibility and engagement as well as forging and preserving connections.

If you’re looking for a social media marketing agency, we are here to take your social media presence to the next level. We look forward to doing business with you if you’re anywhere in the UK.

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