Link Building for Doctors

With the increasing demand for quality services from the healthcare industry online, your medical website must appear on top of page one on the search engine results pages. But without link building, that is practically impossible.

Link building is one of the most important parts of a successful Doctor SEO campaign, but it is also one of the most misunderstood.

One of the marketing strategies for boosting website rankings and generating more traffic is link building, a strategy used in search engine optimisation (SEO).

Because healthcare consumers rely on Google search to find medical information and services they need, healthcare providers and organisations must appear at the top of the search engine results pages. That’s where we come in.

We are a team of link-building experts with decades of experience providing the highest quality and affordable organic links for healthcare providers and organisations across the UK.

We ignite medical network growth through established techniques, results-driven plans, and a persistence that is hard to match. If you take us as your healthcare SEO specialist agency, we can take you to the top of search engine results.

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Why Use Us?

We are a leading group of healthcare marketers with decades of experience in SEO link-building as a digital marketing strategy. We have helped various medical providers and healthcare companies with their medical practice website rankings, traffic, leads, and revenue.

In the healthcare industry, SEO link-building has also become one of the most essential elements of digital marketing.

Aside from social media and content marketing, healthcare professionals must develop quality backlinks to rank high in search engines. Because of this, any healthcare digital marketing campaign needs to have a solid link-building plan.

With our team’s combined link-building efforts, we can provide a robust SEO link-building strategy to generate leads and enhance your online visibility.

We thoroughly examine every element of search engine optimisation to optimise your website’s content and everything outside of it to improve its website rankings.

To achieve the required business outcomes for you, our link-building services adopt a holistic strategy that integrates content production, backlinks, and SEO services.

You can rest assured that our link-building services are conducted organically and ethically, without black hat link-building.

Whether you are a medical provider, a medical business or any professional within the healthcare industry, we can provide you with the most cost-effective white hat link-building services.

As your link-building partner, we monitor the metrics, track our link-building progress, and constantly improve to get the most significant outcomes for your local medical practices. Manual link-building requires time, skill and experience, and we’re here to deliver.

You can rely on our expertise to get your website to higher search engine rankings to stand out from other medical professionals or healthcare service providers.

Here at Growth Giants we can help you generate more Doctor leads, through our link building services.

Types of Link Building for Doctors

There are five types of link-building strategies. These are the following:

Blogger Outreach

Contributing high-quality content to authority websites is the most straightforward technique to get your website backlinks. After gaining the website owner’s approval, you can add a link to their webpage that redirects readers to your medical websites.

This method is better for gaining quality backlinks with SEO value.

Being a Resource Link

Another way to earn high-quality backlinks is by being a resource link or reference. Healthcare content creators cite medical websites or mention healthcare professionals who can share their medical practice and healthcare services.

Google maps use an algorithm that values citations. This will significantly help build backlinks and gain organic traffic.

Sponsoring an Event

Attending medical conferences, shows, and seminars encourages people to visit your website and cite your medical websites as references for their content. Other professional organisations can also use your medical practice as a resource.

Applying for awards

When your healthcare practice gets local, national, or international recognition, this can significantly increase organic search results and enhance domain authority and organic traffic.

More well-known and esteemed publications, events, and awards are among the backlink sources that result in national recognition, and they all convey to Google the importance of your material.

Getting listed on business directories

Engaging in reputable directories can help your link-building campaign. Here, we look for medical sites with high domain authority and register your practice. These online directories provide details about your medical practice, website, and social media pages.

SEO backlinks for medical centre websites come from medical directories, which list licensed physicians, their medical specialities, or the professional organisations to which they belong. Local business directories can earn you more local backlinks besides your blog post and social media pages.

We can also offer you social media marketing services for Doctors as well, if this sounds like something you would be interested in be sure to check out the page for more information.

Costs of Link Building for Doctors

The cost of a link-building depends on the link-building service you want to avail yourself of. The average prices of SEO link-building in the UK are shown below:


This is, of course, free and good for local solo organisations working on a limited budget. The main disadvantage, however, is the extensive time and experience in mastering SEO.

Cheap SEO

This costs about £50 – £2, 000 and is ideal for small businesses looking to define their digital marketing strategy. Services include content marketing strategy and basic onsite SEO recommendations.

MId-Range SEO

This costs about £2 000 – £6 000 and is fitting for established medical practices. Services include monitoring technical issues and content and website audits.

High-end SEO

This costs £6 000+ and is best suited for websites with high traffic volume and operating in a competitive niche.

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Benefits of Link Building for Doctors

There are countless benefits to having an effective link-building strategy. Here are some of them:

Enhanced Visibility

To expand the reach of your healthcare services, you need a link-building strategy to convince Google that your website merits a higher page rank. Link building can bring your medical websites to your target audience, attracting more patients.

Better search rankings

Quality links from websites with established authority can boost traffic to your web pages. SEO specialists rate these links as among the most critical factors in an effective link-building campaign.

Increased Organic Traffic

A link-building strategy can generate traffic from other websites. This happens when users click on a link that sends them to a specific page on your website. Furthermore, when you earn high-quality backlinks, it significantly enhances your website’s online presence.

Improved Domain authority

Search engines favour your medical websites if they add value to users. Your medical practice gains credibility in the eyes of your target audience if reputable organisations or influencers add a link to content on your website.

Another way of building links is by using guest posts that include relevant content on your site. This attracts traffic to your website and boosts your domain authority.

Domain authority is a search engine ranking score that evaluates your ranking keywords, linking root domains, and spam score.

Referral Traffic

This is one of the best outreach tactics to help you generate traffic from external websites.

What is Link Building for Doctors?

Healthcare providers now need to invest in SEO link-building because there is a massive demand for online quality services.

Link building is the process of acquiring high-quality backlinks. These backlinks are hyperlinks that point to your website from external websites.

Search engines use these hyperlinks to navigate between pages and determine the content most relevant to a user’s query. High-quality local backlinks are essential because Google’s search engine prioritises healthcare companies closest to its target audience.

Furthermore, link-building includes having links to high-quality websites on the pages of your website. This is done through hyperlinking, wherein a user clicks on a link to navigate the cited or sourced page.

Right now, search engines favour quality links over quantity to ensure that your website is providing valuable content. Your website will appear higher on search engine results pages with more high-quality links.

A well-planned link-building strategy will take your medical practice and services far. Today, it is not just about reaching your target audience but also having a reputable medical network and ranking high on SERPs.

According to Smart Insights, when your page or website lands first on SERP, it can have a high click-through rate of as high as 31%. The second place receives less than half, and the third only receives 10%.

Therefore, optimising your online presence to help you rank first on SERPs is integral in growing your practice.

Frequently Asked Questions 

Here are some frequently asked questions about link building for doctors:

Why is link-building important for healthcare companies?

Health experts require backlinks. Therefore, carefully thought-out link-building methods must be a part of any healthcare-related digital advertising campaigns. Search engine optimisation often focuses on how web pages acquire links to their websites from other websites.

Blogging your websites increases the likelihood that those sites will rank highly in SERPs. You should create links as part of your marketing strategy to assist search engines in directing patients to the top medical websites on the internet.

Can a simple blog build links for local healthcare practice clinics?

By generating more backlinks, a blog can raise a doctor’s website’s search rank. Additionally, this translates to more patients and greater website visitors.

Can other healthcare companies benefit from authority backlinks?

Yes. To increase their website exposure, doctors might add more links to reputable websites. Your site’s search engine optimisation will benefit from links from reliable websites. In the long run, backlinking for a medical website is advantageous.


In today’s digital age, SEO link-building as part of healthcare digital marketing strategy is essential to sustain the success of your medical practice and healthcare companies. It enables you to increase online traffic, develop a solid reputation, and establish your presence in your community.

You can gain potential patients in your medical practice with an adequately executed link-building campaign. What you need is a trusted link-building partner with established link-building strategies. Our white hat link-building services can bring so much value to your organisation.

Wanting Link Building Specialists?
Talk to us today

Our SEO specialists include medical professionals who have an in-depth understanding of the complexities of the medical industry.

With our combined experience in managing high-quality websites and our unbeatable link-building efforts, you can rest assured that your practice will reach the right people at the right time and place.

We can’t wait to hear from you!

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Dan Grant