PPC for Doctors

In this digital age, it is crucial to building your online presence to grow your medical practice further. Considering the fierce competition, it makes you wonder how you would ever be recognised in the online world. We got you!

We are a results-driven digital marketing team dedicated to assisting healthcare organisations across the UK in enhancing their online visibility and reputation. We have what it takes to help you stay ahead of competitors in the healthcare industry.

Here at Growth Giants we offers a variety of ways to generate leads, be sure to check out our dedicated Doctor lead generation page to find out more information.

With over two decades of experience in healthcare marketing, we provide the best bespoke PPC management to promote your practice online. Pay-per-click (PPC) ads can be a cost-effective way to get started if you’re looking for a way to market your healthcare services.

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Contents

Why Choose Us?

We are a team of marketing experts with extensive experience in digital healthcare marketing that has worked with several healthcare organisations across the UK for many years.

We are a leading digital marketing team recognised as one of the top marketing agencies in the country. Also, the 2019 Manchester Prestige Award was given to our premier team of experts.

We not only market your practice and your medical services online. We make sure you appear on top of the search engine results page suitable for your target patients through pay-per-click advertising.

PPC is one of the fastest ways to appear in search engines. Our team uses various types of PPC to get audience traction, generate website traffic, and gain meaningful results from more prospective patients.

Our team will work closely with you to finalise PPC campaigns that will increase your click-through rates. By driving relevant traffic to your medical website, we will help you convert more traffic into appointments for the medical services most crucial to your practice.

Your PPC ad campaign will be managed by a team of experts that will see to your success from the initial implementation to the final research.

We can expand your digital influence with our targeted pay-per-click for doctors.

Types of PPC for Doctors

PPC can be highly profitable for your medical practice if managed correctly. Here are the types of PPC marketing services available:

This is one of the most common types of PPC advertising. Providers such as Google and Bing show your ad to users who search for specific keywords. Writing ad copy, selecting pertinent keywords, and selecting an appropriate landing page on your website are the steps in setting up campaigns.

Here at Growth Giants we can carry out SEO for doctors throughout the UK, so please do feel free to get in touch with us if you are interested.

Display advertising

These are banner, image, or text advertisements that appear on various websites and are chosen to target specific demographics. These ads link to your website, opening opportunities for viable leads and helping build brand awareness.

Social Media Advertising

PPC advertising on Facebook, Instagram and other platforms can get you higher click-through rates on your website than display advertising. These channels can also be used to target specific demographics and interests.

Our social media marketing for doctors has helped hundreds over the years, so why not chat to us today on how we can help your business get to the next level.

Retargeting PPC advertising

Retargeting or remarketing uses cookies on a user’s browser to show them specific ads based on their previous online activity. This can be used as part of the following:

  • display advertising campaigns
  • search advertising campaigns
  • social media advertising campaigns
  • email marketing

Price Comparison Website Advertising

These websites compile and display prices and special offers from various providers. These comparison websites offer access to qualified leads or clients looking for your services. This can be useful for spending your budget in a targeted way.

Affiliate marketing

Marketers create PPC advertisements promoting your practice or services and place these on the following:

  • search engines
  • price comparison websites
  • targeted content sites
  • heavily-trafficked websites

Costs of PPC for Doctors

Digital marketing for doctors, in the form of PPC, can be as expensive or as cheap as you like because you can set a budget and stick to it.

It will depend on how many ads you place, the popularity of the searched keyword, and the number of people that click through on your ad.

Here are the average costs of our paid search marketing services:

  • A PPC campaign can cost as little as £20 to as high as £200, plus additional agency fees.
  • The cost-per-click on Google ads is £0.66 to £1.32
  • You can choose to pay at an hourly rate of £20 or a monthly rate starting at £59 per month

The agency fees are for the time spent planning and executing your PPC campaign and monitoring and reporting the results to you. You can expect transparent reporting from us.

Benefits of PPC for Doctors

There are endless benefits to PPC ads for medical practices. Compared to traditional ads, PPC enables you to assess the performance of your advertisements. Here are the following advantages:

Better targeting

More and more users rely on search engines and online directories to find doctors. A PPC ad focuses on the keywords that these users search for so your ads appear in front of those searching for your medical practice or services.

Cost-effective

You only pay when a user clicks or reaches your website.

Get advanced analytics

Unlike traditional advertising, numeric data about how many people saw your pay-per-click ads in the local paper, how many responded and which ad appears to have generated the best response are easily collected online.

Reach more prospects online

When you choose us as your digital marketing agency, we’ll help you enhance your visibility for your target audience through tailored PPC strategies.

Flexible

You can choose to modify your healthcare ad campaigns to suit your needs. If you are getting promising results, you can choose to run more campaigns or take a break and resume when you want to.

PPC works well with other online channels

To increase conversion rates, PPC fits well with other healthcare marketing strategies, such as content marketing and search engine optimisation (SEO).

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What is PPC for Doctors?

PPC, or Pay per click advertising, is a tool that allows your ads to be featured and displayed on search engines and social media platforms. They can be google ads, bing ads, Instagram ads, Twitter ads, youtube ads, or ads on other social media platforms.

PPC advertising is not only about marketing your medical speciality or services online. It’s more about appearing on top of search results of prospective individuals. Furthermore, the user interface design of the landing page is crucial for a successful PPC ad.

We employ strategies such as paid search advertising to promote your brand, drive traffic to your website, and receive quick responses from your target markets, getting more patients to reach you.

Frequently Asked Questions

Here are the most commonly asked questions about PPC for Doctors:

Do I need medical PPC advertising for my medical practice?

Medical PPC advertising effectively expands your practice and promotes your services. It is a keyword-focused marketing strategy that can improve your website’s organic traffic.

PPC strategy can help you get ahead of your competitors in the organic search results. This can drive traffic to your website, potentially bringing you maximum ROI.

How will your team know the right keywords users search for my PPC ads?

We utilise a few tools to help us in the process. We conduct thorough research to determine highly targeted keywords your potential patients use to find your services.

This helps us determine which words, based on common searches, will help your PPC advertising appear at the top.

Is PPC advertising worth my investment?

Yes! Our PPC strategies customise ads to drive quality traffic and convert clicks into potential patients.

How can I be sure that my target patients will click on my PPC ads?

With our healthcare marketing strategies, you need not worry. We create impressive and engaging informative ads, driving highly convertible traffic.

What is the difference between pay-per-click and search engine optimisation?

SEO is a marketing strategy that can help you rank higher organically in search engine results pages without paying for ads.

Pay-per-click, on the other hand, is a keyword-based paid search advertising strategy where you pay for each click on your ads.

Both are effective digital marketing strategies to drive more traffic, but PPC is best used for short-term marketing campaigns, whereas SEO is best for long-term organic traffic to build brand awareness. Furthermore, PPC is more cost-effective.

Summary

Pay-per-click medical advertising is a perfect tool for doctors who want to expand their healthcare practice and services and broaden their network.

Good pay-per-click advertising can significantly help expand your medical practice with the right advertising experts. One of the fastest ways to show up on the first page of a search engine is PPC advertising.

As digital marketing strategists (DMS), we create your PPC ad campaigns by targeting users who need your practice and services. This will increase your website’s traffic and drive potential clients to your landing page.

Wanting PPC Specialists
Talk to us today!

Anyone may run ads or a PPC advertising campaign, but you need a team of experts if you want it to be successful. Our PPC advertising specialists will strategically manage your advertising campaigns, including design, implementation, SEO, and ad performance analysis, so you don’t have to.

We are dedicated to providing affordable PPC management services for healthcare providers and organisations.

If you are looking for a medical DMS, call us, and we’ll give you instant results and a high return on investment. Schedule a free consultation now!

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Dan Grant