Video Marketing for Construction Companies

Aside from building homes, offices, and titanic structures, do you know what else you should be building? — trust and credibility! As a construction company, an excellent way to build trust and credibility with your potential customers is to connect with them through video content.

Video marketing is a marketing strategy that involves video production to sell your products and services, build relationships and spread brand recognition. If your construction marketing campaigns do not include video marketing, you might miss out on many potential clients.

We are a premier digital marketing agency based in the UK, with over 15 years of expertise in the industry. We offer comprehensive digital marketing solutions, especially video marketing campaigns, to clients nationwide to support them in sustaining and reaching their long-term business goals.

If you’re ready to get your construction business out there and tap into the limitless opportunities of construction video marketing, we’re here to help.

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What is Video Marketing for Construction Companies?

In the modern day, a video marketing strategy is an essential tool to reach people, catch and keep their attention, and highlight your business quality.

For potential clients, building and developing professional connections with those they do business with is necessary to determine who matches the requirements and who is only out to make a fast buck. What better way to convince your clients than through video marketing?

Video marketing involves using videos to market your products and services, increase engagement, and reach an audience more amenable to video than text content. It is an emotionally engaging way for construction companies to connect to an audience.

This can increase trust and credibility more quickly than any other marketing channel, and it is trust that drives potential customers to buy from you, refer you to others, and stick with your brand.

Strategic video marketing considers your business goals, target market, locality, and marketing campaign metrics. Furthermore, it also focuses on your leads’ status in the sales process so that video content is placed in the proper context and time.

In this digitally overloaded world, video marketing is instrumental because it engages all senses and fosters an intimate bond with the viewers. A visually appealing video with engaging audio is a natural way to hold viewers’ short attention spans.

If you use a video ranking service like Video Veggie to rank your videos in YouTube too, then you can see some seriously great results.

The Benefits of Video Marketing for Construction Companies

With the advent of social and digital channels on the internet, a video marketing strategy can bring endless benefits. Here are some of them:

Standout From the Crowd

One of the primary benefits of construction video marketing is that it makes you stand out from the competition and generates more leads. Viewers can remember more from a video than a still image or block of text.

When you make a good impression on customers in that way, there is a greater likelihood that they will think of you the next time they require construction services.

Build Trust and Connections

Video marketing helps build connections and spread brand awareness by featuring the values and character of your company. Highlighting your finished project and quality service helps prove your expertise and credibility.

A professionally produced video also lends your construction company a sense of prestige and authority. Of course, customers would rather purchase from a business with professional-looking films than one with shaky footage thrown together on the spur of the moment.

Improve SEO

The search engine rankings for your construction company can soar with the help of video marketing. Google’s algorithm prioritises pages that have video content to be shown at the top of search results.

This, in turn, increases organic traffic to your website, driving more leads. This is why businesses must include videos in their digital marketing campaigns.

Boosts Social Media Popularity

You can use videos to promote your brand globally in keeping with your company’s social media presence. You may tailor your films to either appeal to your core audience or try to attract viewers who don’t often have an interest in construction companies.

Influence Buying Decisions

According to recent research, 97% of marketers claim that video has increased user understanding of their product or service, while 90% of customers claim that product videos assist them in making purchasing decisions.

Videos increase retention rates and are, thus, a more effective tool in helping people understand and retain information that ultimately impacts their decisions.

Why Choose Us?

We are one of the UK’s top digital marketing agencies, specialising in video marketing. We have been in the industry for over 15 years, helping clients engage and attract new customers through professional and compelling video content.

Setting immediate and long-term goals for your upcoming campaign is a service our video marketing company provides. We have everything you need, from high-end camera equipment to a crew of committed professionals.

We are a group of courageous and diligent people from various marketing backgrounds who collaborate to close the gap between construction marketing and business success. Our system is embedded with excellence, teamwork, and passion.

Before creating your extraordinary narrative to motivate people to take action, we schedule the first meeting with you to know you and your needs better. You are the key to success, and we are here to support the organic growth of your ideas.

When we combine our abilities, we can help your brand create original narratives and effectively distribute and publish them for your audience to watch.

We hold ourselves accountable for what we say and do. You can be confident that our crew will work to be completely honest and communicate effectively, ensuring that we realise your vision and ideals throughout the process.

If you want to be your audience’s go-to for their construction needs, we can help you build credibility through thought leadership and video marketing.

If you want to share your videos across social media platforms but are worried that they won’t get the engagement that they deserve, you can always make the most of our construction company social media marketing services to get the most out of your video.

What Makes Good Video Marketing for Construction Companies?

It’s clear by this point that video is a paramount channel for marketers. Here are some of the qualities that make good video marketing:

  • Authentic and relevant
  • Relatable to your target audience
  • Videos should focus on your story of how your business came about or a before-and-after story to connect with the audience
  • Attract the audience within the first few seconds with a compelling hook or preview of what they are about to watch
  • Videos should be able to tell your story with or without sounds
  • Use an eye-catching thumbnail to grab viewers’ attention
  • Videos should target relevant audiences on any social platform by considering age, gender, location, and language.
  • Videos should include calls to action (CTA), such as subscribing to your channel, following your page, checking out your other content, or commenting on your video
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Types of Video Marketing We Offer for Construction Companies

Here are the different types of video marketing services we offer:

Promotional Videos

Promotional videos are tools for marketing and sales that aim to inform or introduce a potential customer to your products, organisation, or company.

A promo video often has a clear, concise framework and should take at most ten to fifteen minutes. This typically enables a well-produced video to maintain viewers’ attention long enough to convey the essential points required to pique greater interest.

Product Videos

A product film is an explainer video that effectively shows the benefits of a finished project. While many product videos focus on the beautiful details of finished projects, we concentrate on how your services are advantageous over others.

This increases conversion rates by providing a creative and engaging story demonstrating how your construction process leads to building success. This will create a lasting impression in the viewer’s mind.

Training Videos

A training video is a content demonstrating how to carry out a task. It is designed to educate or instruct viewers on a particular subject to impart knowledge or teach a skill.

Rather than having your prospect read a 10-page text of instructions, you can easily walk them through step-by-step process videos, which are more engaging because viewers are shown and told what they need to do.

Job Site Videos

Job site videos give viewers a behind-the-scenes look at the complexities, difficulties, and abilities needed for your work. They become involved in the refurbishing, building, or construction process, which increases their knowledge and helps them make wiser purchasing decisions.

It presents you as the authority in your industry. These videos can be easily shared through Youtube live, Facebook or any social media channel.

Case Study Videos

Case study videos tell a story about your undertakings, such as encountering a problematic construction or building problem. They present stories that engage customers’ interest in happy endings.

Client Testimonial Videos

Client testimonials indicate that actual people have hired you in the past and have not only received but also loved your services. People require validation and social evidence.

How Much Does Video Marketing Cost for Construction Companies?

The cost of video production generally depends on your budget and the expertise of the company you hire.

Videos produced by a specialist company can cost anywhere from £5,000 – £50,000, while videos produced by freelancers can cost around £1,000 – £5,000. On the other hand, if you want a DIY video production, you can use video creation platforms which could cost you around £50-£300.

Two to three-minute online videos may cost between £1500 and £5000. Fees would include the quality of equipment and resources, time spent to process videos, and client demand.

If you are solely focused on generating as many new leads as you possibly can for your construction company, be sure to take a look at our lead generation services for this industry.

Client Testimonials

In the rare case that you still haven’t considered getting into video marketing, here are some of our client testimonials you can read to see what it’s like to join the ranks:

Their professional team was a pleasure to work with for our construction media project. The team generated films that suited the numerous requirements of our company and were flexible enough to meet the project’s needs. We are eager to collaborate with the group once more in the future. -Jin

We hired this company to record and produce client education videos for our two-month building project. Their staff was professional and committed to making the best videos possible throughout the whole process. When the initial videos were ready, we distributed them to our internal customer support staff as well as some of our most important retail partners. What an excellent and knowledgeable team we had that everyone loved their work and how they featured our construction process. We want to keep working with this company and order more videos to be made about the rest of our projects. I thank every team member of this company. I am confident in recommending this digital marketing firm’s services to all businesses in the construction industry needing this kind of video content. -Misu

I can speak from experience as the marketing director for our construction company when I say that their video marketing has enhanced the branding of our organisation. Having this team on board gives me the confidence to properly advertise our business and adapt to the constantly evolving marketing demands, business engagement, and proposed new initiatives. The guys videotaped our before and after projects and did not miss to highlight the most common problems we encounter. I can’t express how much I appreciate them.

I look forward to collaborating with them on further initiatives to sustain our business growth. -Jim


Here are quick answers to some of the most commonly asked questions about video marketing:

Why is construction video marketing important?

By employing video content, you may inspire confidence. When the viewers see you in person, they will recognise you. According to studies, audience trust is boosted by familiarity, which in turn improves audiences’ propensity to act. Some brands and personalities could have their reputation-based grading system. Branding takes advantage of individuals who have a strong QA score.

Is video marketing worth it?

The short answer is yes. Over half of customers still want to see more video advertisements from the brands they are interested in, despite the enormous growth of video content marketing.

Many firms now prioritise their videos over their internet landing pages due to the dominance of video. Websites with pertinent videos frequently perform far better than those without, and landing pages with videos are much more likely to have good conversion rates.

‍Is video marketing expensive?

A video campaign can be inexpensive; however, this depends. It partly depends on whether you want to work with a video marketing company or produce your videos internally.

Many internet tools and apps are free or inexpensive yet could be very helpful to you when you begin to make videos. However, hiring a video marketing company is more cost-effective if you think that it would take much of your time and resources.

Find Out More

Today, countless platforms support video, like Instagram, YouTube, LinkedIn Stories, and Facebook Live, where businesses may share their online videos with current and new clients to meet their objectives.

One of the best aspects of construction video marketing is the ability to engage customers in more than simply a description of your business development process. Video marketing is a potent marketing tactic primarily because you can demonstrate a lot to them in a short time.

Wanting Video Marketing Specialists?
Talk to us today!

If you are looking for more ways to revamp your marketing plan entirely and boost sales and traffic, we can help. We offer a wide range of services, including video content production and brand monitoring.

We are among the top digital marketing agency in the UK, specialising in video marketing, and we can help you reach your long-term business goals through an effective video marketing strategy.

We have over 15 years of expertise in the industry and have helped clients across the UK maintain sustainable business growth. You can rest assured that you’re in capable hands.

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Dan Grant