PPC for Construction Companies

We got you if you need a partner to help you get better leads! Our Pay-Per-Clicked (PPC) Company can help you create personalized forms of advertising that work efficiently for your business. With PPC, you can reach thousands of customers on all major search engines, including popular social networks. 

We are a leader in tech-enabled digital marketing solutions that are data-driven and transparent about pricing. We have over a decade of expertise as PPC specialists working with clients across the UK, delivering results for construction companies like yours. We understand your goals and have a transparent process with all campaigns. 

Our team comprises professional marketers, and we know what it takes to get driving results. We also focus on goals that move businesses forward, and our client’s success is the best measure of our performance.

In this article, you will learn about PPC for life construction companies. It includes the benefits of PPC campaigns for construction companies and the elements of making an excellent campaign to capture relevant traffic.

Work with your trusted PPC agency to increase your sales! Our PPC management services develop, oversee, and improve your PPC strategies to increase the return on investment (ROI). When you partner with us, we provide you with a dedication that ensures you get the most conversions at the lowest cost.

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What is PPC for Construction Companies?

Pay-per-click advertising, or PPC for construction companies, is a short-term marketing where your construction company pays when someone clicks on your ad. It is available on all internet search engines and other social media platforms.

When you utilize PPC advertising, you acquire a cost-effective way to grow your business with measurable success. PPC for construction companies is a model of internet advertising in which the advertiser pays for each click of their ad. Hence, it’s a way of buying qualified traffic to your website.

In effect, with PPC for construction companies, you are buying visitors for your site. Because of this, it is a highly effective digital marketing strategy. It lets you attract more website visitors and increase the number of leads you get.

If you are interested in other ways we generate leads for construction companies, be sure to have a read of our dedicated construction company lead generation page to find out more.

https://www.youtube.com/watch?v=P2uNj2bbAfQ

The Benefits of PPC for Construction Companies

Most construction companies run PPC marketing campaigns to boost their search engine optimization (SEO) efforts and advertise specific services during particular times of the year or to raise brand awareness while they wait for their SEO efforts to deliver results.

Think about the type of visitors you want on your website. You would prefer visitors to your website who can become clients in future. It means you must attract visitors to your website who are looking for a construction company through search engines.

Here are the great benefits why you should invest in PPC marketing. 

PPC ads reach audiences cost-effectively

PPC campaigns allow you to control your budget, targeting and placements of your ads. With PPC campaign optimisation, you’ll quickly find the fruit between results and the cost you paid for.

PPC ads provide instant traffic

Organic marketing efforts deal with getting the content of your ad on the first page of Google, while PPC advertising drive results immediately. Hence, organic growth is necessary for building a long-term reputation, but sometimes there is a need for more instant results.

PPC ads drive warm leads

PPC ads allow you to find the right people in real time while they are actively searching for products. Then you put your product in front of web users who are already interested in your offer.

PPC ads lead to positive ROI 

PPC campaigns are easy to measure, so you can enhance your ads until they produce a positive ROI. We test different ads and strategies to find what works best for your business. 

PPC user data helps your SEO strategy

You can get a complete overview of the keywords contributing to successful conversions and web traffic. PPC campaigns allow you to optimize all your website content without waiting for your content to rank organically.

Why Choose Us?

As leading PPC marketing providers, we don’t just spend advertising to get you, customers. Our experts make sense of your performance with exact stats to ensure every single cent is well spent.

We can give you the best outcomes from your ad campaigns. And we’ll provide the metrics your business understands and cares about. Most importantly, we provide monthly reports so that you can track your progress.

Invest in our business-orientated PPC Marketing. We create ads personally tailored to reach your target audience. It includes the elements you’re most interested in, so you only spend on hyper-targeted pay-per-click marketing to get those who care.

We not only get you suitable ads, but we also get you the right landing pages. Creating clear and conversational landing pages helps us maximize your customer conversion rate. We can do everything because we ad variants, ad groups, and spend/bid optimizations, and our clients experience a significant boost in their PPC campaigns.

What Makes Good PPC for Construction Companies?

A good PPC campaign should be reviewed at least once a week, and we shall keep testing and exploring opportunities and bid adjusters. Here are the things that make PPC for construction companies good as a type of paid search marketing.

Keyword Research

Here, we figure out the most optimal keywords for your campaign to attract more people to your site looking for a construction company’s services. We also look at keywords with high search volumes during our keyword research. So, we want keywords with high search volumes and relevance to ensure optimal results.

Ad Design

Ad design plays a crucial role in the success of your PPC advertising strategy for construction companies. We create an ad that directly demonstrates and communicates your company’s unique value, giving the client a reason to click on the ad and contact us.

Landing Pages

In landing pages, consistency is critical. When they click on the PPC for construction ad, it is the page your customers will go to. As part of your PPC strategy, we must optimize this page to ensure that your landing page and ad relate to the same services. 

Audience Targeting

One of the goals of your PPC strategy is reaching your target audience. To appropriately target the right audience, we use analytics and data to study who they are. When we know this, we can target the audience who wants to view your ads and who are more likely to use your services.

Monitoring

Another part of what makes a PPC strategy successful is monitoring. During this process, we gather relevant data to see exactly what works and does not. It enables us to control your spending by considering your budget.

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Types of PPC We Offer for Construction Companies

There are many types of PPC advertising to capture potential customers. Regardless of which PPC ads you use, they should always have a solid call to action, compelling your visitors to act.

Social Ads

Social paid ads utilize social networks to reach prospects based on their demographics and behaviour. We turn clients into brand advocates with targeted social media marketing that increases your customer, and you will need to ensure SEO efficiency while building brand recognition and goodwill.

Our social media marketing for construction companies has helped hundreds over the years, so why not chat to us today on how we can help your business get to the next level.

Display Ads

Display advertising can improve brand awareness and nurture leads. Its generous use of visual media in different forms people’s attention across Google’s network, including partner websites and apps. 

Remarketing Ads

Remarketing ads provide an opportunity for customers who have visited your website or made a purchase before. With careful management, we’ll create optimal bids and ads to attract leads and existing customers to return and convert.

Shopping Ads

Using shopping ads lets you reach customers with a clear buying intention. Our specialists create custom strategies based on your products t,o maximize visibility, outperform competitors, and generate sales.

Video Ads

Compelling video ads increase the chances of buying products and services. Our digital marketing team will run your business videos on the most relevant targeting options to drive sales and boost customer engagement.

Search Ads

Search engine ads are a cost-effective way to rank high in search engine results (SERPs) and improve business visibility. Reach your customers with search advertising.

We can carry out SEO for construction companies throughout the UK , so please do feel free to get in touch with us if you are interested.

How Much Does PPC Cost for Construction Companies?

On average, you can expect to pay for PPC services at £725 per day, £1040.90 monthly retainer, and £1016.60 per project/campaign. The minimum advertising spend ranges from £400 per month to £10,000. The following factors influence the price.

• Your marketing budget
• How much are your competitors willing to pay for the exact keywords you are targeting
• Your bidding strategy
• The relevance of your ads.

Client Testimonials

Our clients experience a significant boost in their PPC campaigns. Here are what our happy clients say!

PPC Company works closely with the internal team to ensure effective collaboration. The group is open and transparent, providing a high level of customized service. Their marketing efforts have led to an increase in inquiries through multiple channels. – Anonymous

At PPC Company, the team of marketers are professionals. They have good communication and delivered our advertisement that has generated the best results. – Anonymous

They are not just giving you promises because they do their job. They provide updated reports and ensure that our advertisement is always relevant to our products and services. As a result, more customers recognized our company and are reaching out to start a project with us. – Anonymous

FAQs

Have more questions? We have answered them for you!

What are the essential components of PPC Ads?

The essential elements of PPC ads and what we should look for when we are campaigns on Google Ads include 

• Campaign structure
• Ads formats
• Conversion tracking
• Use of ad extensions
• Data analysis

By ensuring these elements are executed and reviewed, we can run a profitable PPC marketing campaign and earn more traffic, leads and calls to our clients.

What targeting options will I have for my PPC Ads?

Once you already have your PPC Ads, there are targeting options you can use for successful PPC campaign operations. You can target ads by search, audience, content, or a combination of all three for an effective PPC campaign.

Why must I use PPC Advertising over other Marketing Methods?

Pay-per-click advertising is built entirely around the budget. For this reason, it offers a much greater level of control than traditional paid advertising strategies. One of the biggest reasons to use PPC advertising over other marketing methods is that businesses get very granular control of how their budget is spent.

You only pay for the clicks! There’s no paid barrier to entry, and there is no minimum ad budget. Businesses can choose to spend as much or as little as they want.

Find Out More

Our PPC Company can develop a tailored PPC advertisement for your construction business. With this unique marketing strategy, you will generate more leads and get customers to your website. 

With PPC, you can make reasonable costs you pay on platforms. You will see more traffic to your website. As one of the most significant aspects of digital marketing, you will get a considerable advantage PPC campaigns to have over other marketing methods – easy tracking. 

Wanting PPC Specialists?
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We know that as a construction business owner, time is your most valuable commodity, so let our team of digital marketers handle this process for you. We have the expertise, excellence, and time necessary to develop a successful PPC campaign for your business that will, in turn, help you stay ahead of your competitors in the construction industry. So, we offer strategy-specific PPC advertising services like social advertising on specific platforms and remarketing nationwide.

For more information, contact our experts today to hear more about our products and services. We got the solutions to provide you with a dedicated, result-driven marketing team. And are focused only on growing your business.