PPC for Laywers

PPC for lawyers is a marketing service that assists businesses, both start-ups and medium-sized companies, harness their full potential.

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It not only grows your clientele list but also provides leads. We offer quality and tailored PPC services to law firms, producing excellent results with our multifaceted and dedicated PPC marketing team. 


What Is PPC For Lawyers? 

PPC for lawyers is a type of PPC advertising that helps you reach customers exactly when they require legal services that you offer. Even better, you can cast a wide net or specify it to a particular region, depending on your marketing goals and PPC budget. 

PPC or pay-per-click advertising typically involves bidding on relevant keywords that suit your business services and needs. The good part is you only pay when someone actually clicks on your ad and visits your website. You can rest easy knowing you pay for what you get with every PPC campaign spending. Then, you can wait for leads. 

If you are interested in other ways we generate leads for law firms, be sure to have a read of our dedicated lawyers lead generation page to find out more.

Why Do Law Firms Need PPC? 

Remaining afloat even in uncertain times may need you to go a mile further. PPC, also called paid search advertising, is an advertising technique where law firms incur a fee whenever their ads are clicked on. It’s the perfect way to land in front of prospects almost instantly.

A successful PPC campaign can serve two purposes for any law firm: brand awareness and lead generation. These campaigns can build your brand and give you visibility.

They are also lead-generation tools that can guide traffic and opportunities your way by acting as a portal to your law firm’s website. Here, you can collect information about the visitors interested in legal representation or advice to improve your marketing efforts. 

Tracking the performance of your PPC campaigns is essential. This way, you can identify what works or doesn’t work for your law firm. With a few adjustments in your PPC ad campaigns, you can enhance your performance to get the best value for every dollar spent and minimise your conversion rates. 

With the right PPC campaign from the start, you can easily convert potential customers into long-term clients. 

The Benefits Of PPC For Lawyers

On the fence about investing in PPC ads and campaigns? Knowing the benefits of PPC ads for lawyers can provide insight into why you need to invest in this marketing tool sooner than later. 


Whether you are getting started or simply have a strict budget, PPC ad campaigns are still ideal. PPC only costs a fraction of what a typical SEO campaign would cost. Yet, you only pay for true value when a prospect clicks the google ads. 

Highly targeted approach

PPC marketing targets your customers depending on their interests and location. It incorporates various targeting choices that let you focus and maximise on certain keywords and regions. Unlike traditional marketing, it saves time and money since you can easily connect with those you are searching for. 

Drives website traffic

In as little as seconds, a successful PPC campaign brings traffic directly to your website. Your google ads will pop alongside organic results when someone feeds a keyword related to the legal industry in the search query.

This is at the top of the page and before they have time to scroll down. If you wish to capture your target audience’s attention amid the thousands of pages, PPC ad campaigns are a great solution. 

Track your performance with clicks

This marketing service provides detailed data to allow law firms to gauge the performance of the PPC ads. Data is crucial for optimising your google ads copy and landing page.

If search engine optimisation is a whole new thing for you, we would be glad to do all the lifting, from keyword research, link building, to creating your law firm’s PPC campaigns.

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It all starts with a well-thought-out PPC campaign strategy so that we can optimise your site for search engines. The result is a higher ranking on the search engines, from Google to Bing. 

Why Choose Us? 

We are an end-to-end service PPC campaign agency that works closely with our clients to curate the best possible google ads campaigns. We pay attention to your needs to develop strategies that help grow your law firm through PPC advertising. 

We have a passionate team always ready to utilise their extensive google ads marketing experience. Most importantly, we know what works and what doesn’t. Our team is highly experienced in all types of industries, which puts us in a better position to create PPC campaigns that truly work. 

Our competitive pricing seeks to accommodate law firms of all sizes without compromising exceptional customer service. Our goal goes beyond one-time service as we are interested in building long-term relationships with our clients.

We don’t work behind the computers somewhere, send you an invoice, and keep working on the best campaigns that foster satisfaction and great results. We wish to know and understand you better for optimum results through customised google ads services. 

How Our Lawyer PPC Services Work? 

We first design and implement a highly targeted SEO approach, concentrating on keywords and phrases suited for the legal industry and your local area. This is the best way to ensure your business is found by those looking for your services. 

The next step is to put up an account with Google Adwords (previously known as Google Ads), which lets you manage your PPC ads from a centralised dashboard. Lastly, we formulate an ongoing PPC for law firms strategies to address these campaigns, always looking out for the best performance possible for more leads to your landing page. 

Types Of PPC For Law Firms We Offer

AdWords Express

It is a simplified form of AdWords made specifically for small law firms. With AdWords Express, you can put up and manage your PPC campaigns independently without the need for creating keyword lists and writing PPC ads. 

It includes access to Google’s search and display networks, meaning your ads appear on search results pages and other websites across the web. It is an excellent tool for connecting with prospects online. 

Additionally, our experts work with you to establish the best keywords to use, create appropriate ad text and landing pages, and monitor performance to make the necessary changes. 

AdWords Campaign

It is similar to AdWords Express; the only difference is that it provides more control over your PPC campaign and allows us to optimise it depending on data analysis. We’ll also maximise your PPC campaigns according to performance data for the best results.  

Also called social media advertising, it promotes your legal services through social networking sites like Twitter and Facebook. This type of digital marketing targets specific audiences and drives traffic to your website. 

Our social media marketing for lawyers has helped hundreds over the years, so why not chat to us today on how we can help your business get to the next level.

Search Engine Optimisation

Organic SEO is a natural way to boost your search engine rankings and website traffic through relevant keywords and content likely to be searched by users. This marketing service builds trust with viewers and results in higher conversions and more sales. 

We can carry out SEO for law firms throughout the UK, so please do feel free to get in touch with us if you are interested.

How Much Does SEO Cost For The Legal Industry? 

The average cost of PPC campaigns for law firms in the UK is roughly £100 monthly. However, this may differ depending on the competition in your area, plus the PPC advertising platforms you would like to take advantage of.

Testimonials From Our PPC For Lawyers Clients 

These are some of the positive feedback we have received about our PPC advertising campaigns.

‘What I love about them is they are highly responsive and always available to address my concerns. They offer law firm PPC campaigns that are affordable, professional, and effective and the PPC marketing service is a plus.’

‘I am good at my business, but marketing is a whole new ball game for me in attracting prospective clients. If you are looking for a PPC campaign agency that can make a real difference to your bottom line with reliability, marketing knowledge, and affordability, you’ve come to the right place.’ 

‘As a start up, partnering with a company like this one to create ads has been helpful. They are always ready to assist with the legal PPC ads, responding promptly whenever I have any questions or need changes with my campaigns. Would highly recommend it for small business owners like me.’ 


What does PPC stand for?

PPC stands for pay-per-click advertising. You pay whenever a customer clicks on your PPC campaign that directs them to your landing page. 

Should I use PPC advertising? 

PPC campaign is an ideal way to connect with customers who need your services. It captures the attention of many and provides almost instant feedback. The end is streams of leads, brand awareness, more sales, and increased revenue. 

How does the PPC model actually work? 

It depends on the bidding system, where advertisers bid against each other intending to appear at the top of the search engine results pages.  

Find Out More

PPC for lawyers is a practical marketing tool for small and medium-sized legal firms. It attracts customers in your targeted area searching for the legal services you provide.

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It also helps you find the right talent for your firm while creating thought leadership in your industry. 

Interested in learning more about PPC for lawyers? Get in touch with us today!

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Dan Grant