Link Building for Lawyers

Link building for lawyers is usually the last thing on your mind — right after you finish a complex piece of litigation. While building links is a daunting task. Fortunately, it’s an area where outsourcing can make all the difference.

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In this article, we’ll discuss how law firms can build their online presence through link building, using the same strategies as any other business.


Link Building Strategy for Lawyers

Law firms take care of their client’s legal matters, they help clients settle disputes and deal with arguments between parties involved in a legal case.

Link building is one of the most important parts of a successful lawyer SEO campaign, but it’s also one of the most misunderstood.

Lawyers face many challenges when it comes to getting more clients. Most people are uncomfortable with law firms due to high costs, lengthy processes, and complicated procedures. This makes it difficult for lawyers to get new clients. However, there are ways through which law firms can get more clients without spending too much time or money on marketing campaigns.

One of these ways is by using a link-building strategy. A good Link building strategy is an important part of SEO, as this helps improve your search engine rankings (SERPs). It involves attracting high quality links from other websites with a good reputation in your legal industry so that Google ranks your law firm’s website higher than your competitors on its SERP pages.

This gives you an edge over your competitors and makes it easier for potential clients to find you online when they search for legal services-related keywords like ‘criminal lawyer,’ ‘criminal defence attorney,’ etc.

What is Link Building for Law Firms?

There are many ways to get clients and build your law firm, but a link-building strategy is one of the most effective. Link building is the process of getting other websites with domain authority to add links to your law firm’s website to increase its visibility on search engines.

A good link-building strategy will increase your website’s domain authority with search engines, which means that it will rank higher in search results when someone searches for a term related to your work. Link-building strategies can also help you get more traffic from social media platforms like Facebook and Twitter.

How can Link Building help my Law Firm?

A law firm link-building strategy can get your website listed on the first page of search results for keywords relevant to your service. This will allow you to get more traffic from potential clients.

Link building is one method that can help you achieve this goal. Link-building strategies involve getting other reputable websites to link back to your law firm’s website. The more sites that link back to your site, the higher the search results in your area.

How does link building help my Law Firm?

Having more links pointing back to your site helps improve your rankings and makes it easier for people to find you online. This means more potential clients will find you when searching for legal services in your area.

The Benefits of Link Building for Law Firms

The benefits of link building for law firms include:

Increased traffic from your target audience

Links from high-quality sites can increase traffic to your site. This is especially true if you get backlinks from relevant sites in your niche, which will send relevant visitors your way. The more people who visit your website, the more opportunities there are for them to opt in to receive information about your legal services.

Increased visibility

With increased traffic comes increased visibility in search engine results pages (SERPs). If people are searching for information on a legal topic or issue, they might see your website as one option among many when they search Google or Bing. You want to ensure that your website appears high up on those SERPs to get more traffic and conversions from leads.

Increased conversion rates

The more traffic you have, the more leads you will receive. As an attorney who focuses on helping people find information about their legal matters and how best to handle them, you want to make sure that your law firm’s website is getting as much attention as possible so that those who need help will be able to find it quickly and easily without having to do a lot of research or digging around online.

Why Choose Us?

When you choose us as your link-building agency for your law firm, you can be sure that we will help you achieve the best results. We have the experience and expertise to help you achieve the best results with our link-building strategies.

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Our team of link builders is skilled in all aspects of link building, including:

  • Article writing.
  • Forum Posting.
  • Guest posts to relevant websites.
  • Social media marketing of your legal services.
  • Blog commenting on your law firm website and high authority sites.

We take pride in our work and ensure that each piece is unique and original so that it will not get penalised by search engines. Our link builders also ensure they are posted on high-quality websites with related content to receive more visitors.

Growth Giants can help you generate more lawyer leads, through our link building services.

How our Law Firm Link Building Services Work

Law firm link-building services are designed to attract high-quality links to your site. The key to our approach is that we don’t just get links. We get them from relevant sites. We use the same strategies as other law firms but focus on building relationships with major news outlets, bloggers, and content creators.

We’re often asked how we do this. The answer is that our approach is very simple:

  1. We research your industry and identify the influencers in your space. We then reach out to them on social media or via email and ask if they would be interested in seeing a guest post from you on their site. It’s important to note that this step can take weeks or months, depending on how busy they are!
  2. Once the guest post has been published, we go back through our contact list again and ask if they would be interested in linking to it within one of their articles (or mentioning it on social media). This approach means that we don’t need to rely solely on organic search traffic coming directly through Google; instead, we are using targeted keywords related directly to what you do as well as leveraging social media channels like Twitter and Facebook, which have a huge following.

Types of Link Building We Offer Law Firms

There are many ways you can use link building to help your law firm grow its business. Here are some of the most common types of link building we offer:

Local Citation Building

Local citation building is an excellent way for attorneys to get their name out there in their community and build trust with potential clients. This type of link building involves getting your name listed on directories like Yelp or CitySearch so that people can find your firm when they search for lawyers in their area.


Blogging is another excellent way for attorneys to reach out to potential clients online and show off their expertise with topics related to their practice areas. Blogs also allow lawyers to write about current events to stay up-to-date on the latest news within their industry.

Social media sharing 

If you want more social shares, retweets and likes on your content, this is the service for you. We’ll share your content on all major social networks like Facebook and Twitter and industry-specific platforms like LinkedIn and Google+.

We can also offer social media marketing services for law firms as well, so be sure to look through that page if you are interested.

How Much Does Link Building Cost for Law Companies?

The average cost of link building for law firms in the UK is between £500 and £1,000 per month.

The cost of link building depends on several factors, including:

  • The type of website being built (e.g. e-commerce, informational)
  • The size of your site’s existing backlink profile
  • How competitive is your niche is
  • The complexity of your project (e.g. if you’re adding new pages to your site)

Testimonials from our Law Firm Clients

We are happy to share some testimonials from our law firm clients who have used our link-building services.

“I wanted to thank you for the great job you did on my website. It was way beyond what I expected! The results of your efforts are clearly visible in the search engines, with my site showing up on page one and two for some of my top keywords.”

“I would also like to say that your customer service was awesome. You always replied to my emails within 24 hours and were very helpful!”

“Thank you so much for your help with my website. I was overwhelmed with the amount of links you got me but now my clients are calling me non stop.”


What is link building?

Link building is the process of gaining links to your website from other websites, which can help your site’s organic rankings in search engines.

Why should I build links?

Building links is one of the best ways to improve your rankings on Google, and it can help you get more clients. If you’re looking for ways to increase your online visibility, building links is a great place to start.

Links from other sites are like votes of confidence in your content’s value—they tell Google that other people think your site is worth linking to. This is how they determine which sites are relevant and reliable, and it’s why they rank them higher than others.

How often should I do link building? 

It’s important that you build links regularly and consistently—but not too much! You don’t want to come across as spammy and risk getting penalised by Google.

Find out more

If you’re a lawyer looking for ways to improve your digital presence, look no further than link building.

Wanting Link Building Specialists?
Talk to us today!

It’s one of the most powerful and effective ways to grow your online presence, and we can help you make it happen.

Let us know if you have any questions!

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Dan Grant