Video Marketing for SAAS

If you’re a SAAS company, you already know that marketing is a crucial part of your business. But there are other ways to market your service than just putting it out there on social media or traditional marketing channels like television ads and billboards.

One of the best ways for SAAS companies to reach their target audience is through video marketing strategy. We understand that it can be a considerable challenge to get started marketing your SAAS services.

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There are so many different strategies and tactics to consider, and you need to keep up with them. We will help you ensure your video content is as successful as it can be so that you can reach the right audience and get more clients to your SAAS business.


Why Do SAAS Firms Need Video Marketing?

You need a video marketing strategy to reach your target audience. People like to watch video content and are more likely to trust a brand with content marketing on its website or social media profile.

If you have good video content and are willing to invest in it, you’ll build trust with potential customers to your SAAS business by showing them how your product/service can help them solve their problems.

Your video marketing efforts would lead them on an emotional journey especially when you use customer testimonials, they feel like you’re speaking directly into their lives.

The Benefits of Video Marketing for SAAS

Video marketing is a powerful tool for SAAS marketing, and it has the following benefits:

  • Video marketing can improve customer acquisition and retention especially if you use customer testimonial videos.
  • Video marketing can increase brand awareness, which is essential for SAAS business because they often compete with other brands on a single platform.
  • SAAS marketing is great for people who don’t use computers, so it’s an excellent way to reach out to those who aren’t likely to respond to email or social media messages.
  • Video marketing is more effective than text-based messages because you can create compelling video testimonials that make your audience want more information or action from you.

Additionally, if you use a video ranking service like Video Veggie to rank your videos in YouTube too, then you can see some seriously great results from this.

We will help create a video marketing strategy that will enable your business to grow significantly.

Why Choose Us?

We are a video marketing agency with experience in the SAAS industry. We have a team of experts who can help you get exposure for your product or service, with a proven track record in SAAS marketing, video content creation to developing an effective marketing strategy that many happy clients keep coming back.

Our reputation is vital, so you can be confident that we’ll deliver on our promise to provide outstanding results for your business, but before investing in a content marketing campaign we can develop a demo video to see what we have to offer.

Additionally, if you want to share your videos across social media platforms but are worried they won’t get the engagement they deserve, you can always make the most of our SAAS company social media marketing services in order to maximise your video’s potential.

We are a trusted partner that will go above and beyond what is expected when it comes to your content marketing and developing engaging online video content.

How our SAAS Video Marketing Services Work

Our experts will assess your goals, needs, and objectives while identifying your audience’s pain points. We work with you to understand the most critical aspects of your business and what it takes to succeed to ensure our marketing efforts are fruitful.

We then create a marketing strategy and a demo video that helps you reach those goals by communicating with potential customers through videos. It helps them understand how SAAS can help them solve their problems or use their skill sets more efficiently.

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We will then use a video marketing campaign that uses various content types such as blog posts, webinars, explainer videos, infographics, how-to videos, educational videos and paid advertising on social media platforms like Facebook or Instagram about your SAAS product.

In addition, if you are solely focused on generating as many new leads as you possibly can for your SAAS business take a look at our lead generation services for this industry.

The goal here is to share what we offer and expertise from our video marketers. 

Types of Video Marketing for SAAS We Offer

In today’s world, video marketing is more important than ever. It’s an effective way to make the most of your time and help you stand out from the crowd.

Website Video

A webpage video is a great way to get your message across in a way that won’t be lost in translation.

You’ll have the opportunity to tell your story in an engaging video format that will resonate with viewers deeper than text alone could ever achieve.

Social Media Video

Social media videos are a great way to share special offers or discounts with customers who may not be able to visit your physical location at any given time.

You can also use these videos as part of retargeting campaigns so that users who already engage with you on social media are given a chance to see what kind of content they’d like from you before they commit to buying something.

Testimonial Videos

Testimonial videos are another great way to show what other people think about your company. We will help you create testimonial videos from your happy clients.

How Much Does Video Marketing Cost for SAAS Companies?

The average cost of video marketing in the UK ranges from £500 to £25,000.

It will depend on the complexity of your project, but we offer a free consultation to help you determine the best budget for your business. We can also provide fixed-price packages or hourly rates depending on what works best for you and your team’s needs.

Testimonials from SAAS Clients

Our clients had to say this about our services:

“The videos you created has brought many people to our website. Thank you so much.”

“I’ve been using these videos for over a year now, and they make me look good as a SAAS company.”

“Thank you for all of your help with this project! We’ve had a lot of positive feedback about these videos from both customers and prospects alike.”


What is Video Marketing?

Video marketing is when you use videos to tell your story, engage with customers, and drive engagement. It’s a great way to get more eyes on your messaging and build trust with potential customers.

How much does video marketing cost for SAAS companies?

The average cost of video marketing in the U.K ranges from £500 to £25,000. Video marketing costs vary depending on how many channels you want to create content in, the length of each video, and where they will be posted.

What are the benefits of video marketing?

One of the most significant benefits of video marketing is that it allows you to create content that speaks directly to your audience. It means they’ll be more likely to engage with your offer, which results in higher conversions.

Find Out More

In the world of SAAS, video marketing can be a game changer. It’s an excellent way to stand out from your competitors and win customers already looking for you.

If you want to increase lead generation and conversions for your SASS business, then video marketing is the best way to do it. 

We’re excited to help you start video marketing for SAAS companies.

Wanting Video Marketing Specialists?
Talk to us today!

Whether you’re new to the world of online video and want a crash course on how it works, or if you have years of experience in other forms of digital marketing but want some fresh ideas, we can help.

Our team comprises creative experts passionate about assisting businesses to use their own stories as a marketing strategy. We work with clients worldwide, so whether you need help getting started or advice on where best to invest your resources, we can help.

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Dan Grant