Link Building for SAAS

Link building is an essential part of marketing your online business. With the rising costs of content marketing, it becomes crucial to know how to implement successful link-building strategies for your SaaS product.

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What is Link Building for SAAS?

Link building is one of the most important parts of a successful SaaS company SEO campaign, but it’s also one of the most misunderstood.

The goal of link building is to create a network of high-quality links to your website that will help it rank higher in search engines.

When building links they should be both internal (within your site) and external quality links within your industry.

Building internal links helps Google understand what pages are essential on your site and how they relate with your SAAS company. If you have a page about “company X” and link to it from several other pages, Google will interpret this as a vote of confidence from the rest of your site and rank it higher for searches related to “company X.”

External links are also important — because they show search engines that your content is being talked about by other sites. If someone posts something about your company on their blog and links back to an article on your site, that’s a good sign that others find value in the information too!

How can Link Building help my SAAS Company?

Link building can help your SAAS company in two ways. First, it helps with the credibility of your website. Second, it helps your website rank higher in search engine results from the referral traffic you get.


Link-building tactics will help your site appear more credible because it signifies that other people have found value in the blog post published on your site, and what you are doing and want to share it with your followers. This makes your site look like a trusted authority in its industry.

In fact, according to Moz, “links are still the most important ranking factor for Google (and other search engines) by far” (source).


High-quality backlinks help websites rank higher because the search engines find them more relevant based on their content and authority.

The more links pointing back to your website, the higher your rankings will be. This means more traffic for your site, which leads to more business making your link-building efforts a success!

The Benefits of Link Building for SAAS Companies

As you may have guessed from its name, link building is the process of acquiring new links to your site. It’s a key SEO tactic that helps increase your site’s visibility and ranking on search engines.

Increased traffic and leads

Link building doesn’t just help improve your rankings; it also helps generate more organic traffic and leads for your business. This is because Google (and other search engines) use links as an indication of how popular a website or page is online.

Links sent to your website will make it more visible to others, which means more people will be able to see what you have to offer — increasing their chances of converting into customers.

Better user experience

When link-building tactics are done correctly, it can also improve the user experience on your own website by making it easier for visitors to navigate through the pages they want without having to click multiple times to reach where they want to go.

Visitors will appreciate this feature because it means less time spent clicking around trying to find what they need, which ultimately makes them more likely to return in the future if they had a positive experience on your site during their last visit.

Improved search engine rankings

One of the biggest benefits of link building is that it improves your search engine results. When other websites link back to your site, this tells Google that those sites believe your content is worth sharing with their users and thus should be considered “relevant” when ranking websites for certain keywords or keyword phrases.

This gives you an advantage over competitors who do not have as many backlinks from other high-quality sites, which helps increase traffic to your website and improve its overall rank in search results pages.

Why Choose Us?

We are the best SAAS link-building agency for your business. We have built a strong reputation for delivering results for our clients.

Our team of experts has years of experience in online marketing industry and developing link building strategy. We are constantly improving our process to provide better and more effective results for our clients.

SAAS companies need to build links from high-quality websites to achieve success, but it can be difficult to find the right people who can do it for you. That’s why we created Link Builders Inc., an agency that specialises in helping SAAS companies increase their rankings through building links campaigns.

Growth Giants can help you generate more SaaS company leads, through our link building services.

Our link-building services include:

Content marketing campaigns to increase your referral traffic.

Editorial outreach programs to gain some organic traffic.

Social media outreach programs to create brand awareness of your SAAS website.

How our SAAS Link Building Services Work

Our SAAS link-building service is a white hat, ethical, and affordable way to build links of high-quality to your site. We use only the most effective techniques to create natural and long-lasting quality links that will boost your rankings, increase brand awareness, and help you gain more traffic from search engines.

Our team of experts will analyse your website’s current backlink profile and develop a strategy for building links relevant to your industry.

We’ll then execute the plan using a combination of tools, techniques, and networks, including social media marketing, content marketing, editorial outreach, search engine optimisation, forum participation, guest posts, video promotion, and more.

Here are some key benefits of our SAAS link-building service:

  • We’ll craft a unique link-building plan based on your needs and budget.
  • We’ll create high-quality content for your business (e.g., blog post, infographics) that will attract high quality links from other websites.
  • We’ll monitor the success of our campaigns every step of the way so you know what’s working (and what isn’t).
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Types of Link Building for SAAS We Offer

We offer four types of link-building services:

Inbound Link Building

Inbound links are the most important type of link. They come from other websites that want to share your content with their readership. The best way to get inbound links is by producing high-quality content that people want to share.

Social Media Links

Social media link-building services are a great way to get your business in front of new audiences. They’re also relatively easy to get because you can share content without asking for anything, but what makes us the best link-building company is the quality link-building services we offer on social media.

We can also offer social media marketing services for SaaS companies as well, so be sure to check that page if that is something you would be interested in.

Outbound Link Building

Outbound links are a great way to increase your site’s authority and drive more traffic to your website. When you add outbound links within articles or blog posts, it gives search engines an indication that your site is valuable and trustworthy. We provide outbound link-building services for areas with a large number of incoming links already pointing towards them.

Testimonials & Guest Posting

Testimonials from industry thought leaders are a powerful form of social proof that can help build your business’s credibility. We will get testimonials from influential bloggers in your niche with just one call or email!

We also offer guest posting services where you can publish guest posts on other websites with high domain authority which helps boost your domain authority and increase exposure for your brand/company/website/product/service etc.

How Much Does Link Building Cost for SAAS Companies?

The cost of link building for SAAS companies in the UK can range from £150-£1000 per month, but typically we tend to see it at around £300 – £400 per month.

This is usually based on a monthly retainer and additional costs for any SEO campaigns or link-building projects.

Testimonials from our SAAS Clients

“We have been using their Link Building Services for a few months now and have been very impressed with their services.”

“The thing that makes them so great is their flexibility—they’re always willing to do whatever it takes to help us get where we need to go. They’ll check in with us regularly to ensure everything is on track, or they’ll drop by unannounced if they see something off and want to help.”

“The service is always top-notch, and the entire team is super friendly. They’re a pleasure to work with!”


What does link building for SAAS mean?

It means that you’re looking for high-quality, relevant links from other websites that point to your website. The more links you have pointing to your site, the higher your website will rank on Google.

Is link building for SAAS the same as it is for other kinds of businesses?

It’s very similar, but there are some important differences. The most important thing to remember is that your strategy needs to be customised. You need to make sure that you’re using the right channels and that you’re targeting the right people.

What are some of the most effective ways to build links for my SAAS business?

There are a lot of things you can do, but one of the best ways is to get involved with communities around your industry. Find out what kind of conversations are happening on social media, and participate in them.

If there aren’t any conversations happening online about your industry or niche, start one yourself!

Find out more

We hope this guide has helped explain the importance of link building and how you can get started with a successful strategy.

Wanting Link Building Specialists?
Talk to us today!

We want to ensure you have all the tools you need to succeed, so if there’s anything else we can help you with, don’t hesitate to reach out!

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Dan Grant