PPC is an effective way to connect with customers searching online for products or services they need. PPC campaigns can be used to advertise products or services directly on search engines like Google, Bing, Yahoo!, and others. Our company has helped many SAAS companies increase revenue by using PPC campaigns.

Our main goal is to help you achieve your business goals by providing the best possible solutions at affordable prices to help reach your target audience.

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We know what it takes to get results in today’s competitive marketplaces, from creating attractive google ads that will direct views to your landing page, to running ad campaigns on ad platforms that guarantee returns on your investment.

This article has compiled everything you need to know about PPC advertising for SAAS company.


What is PPC for SAAS?

PPC campaigns for SAAS are a type of advertising that allows you to pay for your ad copy to appear on Google, Bing, and Yahoo search results pages. You can also pay for your ad to appear on social media sites like Facebook and Twitter.

PPC is a great way to get more customers from Google search engine results to your landing pages because many people use it daily. PPC campaigns work so well with SAAS companies because they know what keywords their target audience will search for when they want their product or service.

Therefore, they can bid on these paid ads so that their ad copy appears at the top of Google’s listings whenever someone searches those terms.

If you are interested in other ways we generate leads for SaaS companies, be sure to have a read of our dedicated SaaS lead generation page to find out more information.

Why Do SAAS Firms Need PPC?

SAAS firms need PPC advertising because their products are usually new and not well-known. They need to get their products in front of potential customers, which means that PPC ad campaigns are the best marketing strategy to implement.

Also, with PPC paid ads, you can target ads based on demographics such as age or location. It allows SAAS companies to be more specific with who they’re targeting their ads—and therefore get better results with PPC advertising.

The Benefits of PPC for SAAS

PPC ad campaigns can be a great way to boost your SAAS business, but it’s important to know what you’re getting into before committing.

Brand Awareness

PPC ad platforms allow you to promote your company in front of a wide range of potential customers, which increases brand awareness and generates leads for your business.

Higher Conversion Rates

Google ads are more likely to get clicks from visitors who are already interested in your offer. If a customer is actively searching for your services, it’s much easier to convert them into paying customers once they get to your landing pages.

Increased Revenue

A good PPC ad copy campaign will help boost sales by attracting new customers to your landing pages and generating more sales revenue quicker, thus, you avoid ad fatigue.

Why Choose Us?

We believe that a company’s success is determined by the quality of its services and customer experience. That’s why we’ve developed a team of experts working with SAAS companies for years.

Our team will work with you to create an optimised ad copy strategy that meets your needs. We have had success helping companies grow their business through PPC google ads, paid social ads, and identifying the negative keywords to ensure we do not incorporate them into the PPC campaign. So we know what works and what doesn’t.

We’ll help you create an optimised strategy for your SAAS PPC ads to be effective, engaging, and cost-efficient.

How our SAAS PPC Services Work

Our SAAS PPC ads services help you get the most out of your google ads paid search campaigns. We work with you to understand your business and create a PPC strategy customised to your needs.

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We manage all aspects of the campaign, including keyword research to help us avoid the negative keywords, finding the perfect ad networks, SAAS marketing, and ad copywriting, so it’s efficient and effective in achieving its goals.

Types of PPC For SAAS Companies We Offer

We offer PPC strategy for SAAS companies in the following ways:

Search Engine Optimisation (SEO)

Organic SEO provides a natural way of increasing your search engine rankings and website traffic by using relevant keywords and content that is likely to be searched for by users. This type of digital marketing helps build trust with viewers, which can result in higher conversions and more sales.

We can carry out SEO for SaaS companies throughout the UK, so please do feel free to get in touch wit us if you are interested.

PPC for Google ads

It is the most common type of advertising you will find on Google Search. It allows you to target people searching for your product or service and display the same ads on their screens when they click through your website. It can be used for both local businesses as well as online retailers.

Still, it does not work well with every type of business because advertisers must have an established presence to qualify as “relevant” according to Google’s algorithm.

Display Advertising

Display ads show up on websites and mobile apps when users visit them. They are generally paid per impression, so they don’t cost much per click, but they cost a lot more than a search since there’s no audience limit.

Paid social media platforms such as Facebook or Instagram allow businesses or individuals who advertise directly on these networks to pay money each time someone sees their ad.

Our social media marketing for SaaS companies has helped hundreds over the years, so why not chat to us today on how we can help your business get to the next level.

How Much Does PPC Cost for SAAS Companies?

The average cost of PPC in the UK ranges from £20 to £100 per hour. The cost varies depending on your campaign type and how many keywords you want to target. With a large budget available, this option would allow you to increase your sales without spending too much money.

Testimonials from our SAAS Clients

Our happy clients had to say this about our PPC services:

“We have found great success with the PPC for SAAS services and will continue to use them in the future.”

“I am extremely impressed with their customer service, professionalism, and expertise in developing a PPC strategy. This is a company that cares about the customer and its business. I highly recommend them.”

“Their SAAS PPC service has helped boost our conversion rate by over 20%!”


What is PPC for SAAS?

PPC stands for pay per click, and it’s a way of getting more traffic to your site by paying when click on ads. It can help you reach new leads but and potentially increase sales.

Why do SAAS firms need PPC?

Many small businesses have websites with limited budgets and resources, so they often don’t have enough money to invest in SEO and advertising campaigns like Google Adwords or Facebook Ads (FB). However, with PPC services such as ours—which enable them to run ads on Google search engine results pages (SERPs), Facebook News Feeds, and other platforms—they can still reach their target audience without spending too much money.

What is the cost of PPC?

The average cost of PPC in the UK ranges from £20 to £100 per hour. The cost varies depending on the type of campaign you’re running and how many keywords you want to target

Find Out More

Whether a small startup or an established SAAS firm, you must ensure your paid search campaigns convert. We will help you optimise your PPC campaigns and create the right ones.

Our experts will help you manage them well by tracking their performance, monitoring them over time, and making necessary adjustments.

Wanting Pay Per Click Specialists?
Talk to us today!

We hope this post has given you some insight into how PPC can help your SAAS business. It’s important to note that we can work with any company, regardless of size or budget, so if there is any doubt about whether the paid search will work for your marketing needs, contact us today.

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