Social Media Marketing for Funeral Directors

Coming up with the best social media strategy for advertising on social media platforms can be time-consuming and sometimes challenging if you don’t have much experience with social media.

Creating a social media page for your funeral home to showcase the funeral services you have to offer whilst also creating more of a social media presence.

At Growth Giants we have helped thousands of funeral homes across the UK reach their target audience through having a social media platform.

In this article, we will be discussing the importance of social media marketing for funeral homes and why it is important to have a social media page for your business.

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What Is Social Media Marketing For Funeral Homes?

Social media is the new way to advertise your business to the world and create an online presence to be able to reach your desired audience.

Hiring a social media manager for your funeral directors will help you out a lot since they will generate meaningful content with valuable information and use a marketing strategy that attracts new customers.

Finding the right funeral home marketing company is essential to allow your company to grow within the funeral industry and ensure that they are staying connected with potential clients.

The Benefits Of Social Media Marketing For Funeral Businesses

There are many benefits of social media marketing for a funeral business some of these include:

Increases Brand Credibility

When potential clients are looking for a good funeral director that they know will take good care of their deceased loved one they are generally going to look for a company that has positive reviews and a good social media presence.

Being on various social media platforms and having different social media posts will prove to customers that you’re a reputable company.

Targeted Advertising

Advertising on social media platforms gives your funeral home a better chance of reaching its target audience since you can set specific demographics with ADs on social media platforms.

Millions of users worldwide use social media platforms such as Facebook, Instagram and Twitter so the chances of your targeted demographics coming across your page are very high.

Interactions And Proximity

Proximity marketing is a tool that can be used when advertising through social media platforms since it is essentially targeting potential customers with personalised ADs.

Personalised ADs on social media can cause more interactions with potential customers which in turn will drive more traffic to your page.

A successful digital marketing effort rides on the success of a properly executed and designed social media campaign. If you are yet to have a website set up for your funeral home company, our team can offer full web design services for funeral home companies too.

Why Choose Us?

Here at Growth Giants, we have specialised in social media marketing for funeral homes and we have been in operation for 20 years helping thousands of funeral homes across the UK.

During that time we have gained specialist knowledge of the best social media marketing strategies for funeral directors and create content that showcases the funeral services that they have to offer.

We have had a very high success rate in getting funeral professionals the social media results that they require to help their business to grow and help families going through a difficult time to find the best funeral directors for funeral arrangements.

We understand that you may be interested in a more traditional and old school kind of marketing for your funeral home company. If this is the case, check out our funeral home advertising services page for more information.
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Types Of Social Media Marketing For Funeral Businesses

There are various types of social media marketing some of these include:

Content Marketing

This kind of social media marketing involves writing and creating content to post on social media that reflects who the company are and what services they offer.

Social media managers will create a content calendar so they can pre-plan content and decide what content will be posted on what platform.

If you have not yet got a professional video created for your funeral home company yet, this could be a great thing to look at doing alongside your social media marketing campaign. Check out the link to learn more about our video services for funeral home companies today.

Advertising/Sponsorship Marketing

Advertising your business across social media is one of the best ways to get your funeral home ADs seen by thousands of people across the UK.

You can also create a sponsorship with another company this is related to the funeral industry to promote your business which in turn will get more customers using your funeral services.

Social Media Management

Having a social media manager to manage and control all of your social media platforms will take the task away from your business so you can focus on giving customers the best funeral services.

You can work alongside a social media manager to let them know what is appropriate to post and how much you want to be posted in a day.

How Much Does Social Media Marketing Cost For Funeral Directors?

The cost of social media marketing varies anywhere between £200-£500 this is dependent on the type of platforms you advertise on for example:

  1. Facebook’s average advertising cost is £0.40 per click
  2. Twitter’s average advertising cost is £79 per month
  3. Instagram’s average advertising cost is £0.50 per click
  4. TikTok’s average advertising cost is £6 per click
  5. Youtube’s average advertising cost is £6 per day
  6. LinkedIn’s average advertising cost is £4-6

Before you decide on what platform to use you need to take into consideration what type of audience you are marketing to.


Is Social Media Marketing Worth It for Funeral Directors?

To allow your business to enter the digital world social media marketing is definitely worth it for those in the funeral profession since it can put your business on the map and help you to gain more potential customers.

To ensure your business Is successful on social media platforms hiring a social media manager will be the best way to do this.

How Long Will Social Media Marketing Take To Work?

The average social media campaign can take around 4-6 months to allow your funeral home to get people starting to notice your business.

If you are consistent with your social media posts you are bound to get more of a loyal following.


Most funeral homes in the UK have come to us for guidance on how to effectively run a social media marketing campaign and we have always made sure that we offer our specialist knowledge to each and every client to ensure they get the best results.

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If you would like to find out more about our services don’t hesitate to get in touch with a member of our specialist social media marketing team today!

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