Lead Generation for Funeral Directors

Online lead generation for funeral homes can be a very tricky process especially if your company has no prior experience in generating leads.

Lead generation is a great strategy to incorporate into your business since if done correctly since it is bound to bring more clients to your business.

In this article, we will be discussing how important lead generation is within a company and how the more funeral director leads you generate will positively affect your business.

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What Is Funeral Director Lead Generation?

Lead generation is the process of increasing sales revenue by initiating customers’ interest in a product or service your company provides. Lead Generation companies can also provide other services such as email marketing and funeral home social media marketing. If you think your business isn’t getting enough sales leads, you may need to hire a lead generation company.

A lead is the contact information or demographic information such as age, gender, occupation and income of a potential customer that is interested in your service.

Generating leads is one of the most essential parts of the sales process since it allows a business to see what kind of funeral services are the most popular.

Funeral leads can be generated through the process of search engine optimization and Google ADs, using these methods to generate leads will drive traffic to your page which means your business will have more of a chance to generate leads.


Benefits Of Lead Generation For Funeral Homes

Generating funeral home leads comes with many benefits these include:

Gain More Customer Reviews

The more leads that are generated the more customers you will gain, which means that your business has the opportunity to gain more reviews.

This can help out massively when it comes to the reliability of your company since potential customers tend to look at previous customer reviews and make a decision from there.

Business Opportunities

Running a lead generation campaign it can open up your business to amazing opportunities such as being asked to collaborate with another brand which will allow your business to gain a new audience.

Valuable leads within the funeral business can aid these business opportunities coming in which will work out to be very beneficial for your funeral directors.

Builds Brand Visibility And Awareness

Lead generation for a funeral home can make your company more visible to your target audience, by using social media or Google Ads to post leads.

This can also be done by creating relatable and valuable content that customers will care about and find relevant to the service they are after such as a funeral service.

Why Choose Us?

Here at Growth Giants, we have specialised in lead generation for funeral homes for over 20 years and in that time we have helped millions of funeral homes across the UK.

During our time of operation, we have learnt a lot about lead generation and the customer journey so we are able to fully understand what customers are looking for in funeral home lead generation.

Online marketing such as lead generation requires a lot of upkeep and monitoring to ensure that the campaign is working, at Growth Giants we tend to assign your company with a dedicated account manager so you can ensure that your campaigns will always be looked after.

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Types Of Lead Generation For A Funeral Home

There are 2 main types of lead generation these include:

Outbound Lead Generation

This type of lead generation can be carried out in many ways such as: by sending direct mail, advertising campaigns, cold calling and email marketing,

Outbound lead generation is very versatile which means that any sort of industry will be able to use it successfully, other forms of outbound lead generation include SEO, social media posts, and PPC.

If you are interested solely in SEO for your funeral home company, be sure to check out that link and take a look at the services we offer in much more detail.

Inbound Lead Generation

This form of lead generation is the method of attracting customers to your company by producing targeted content that will appeal to your preferred audience for funeral directors.

Inbound lead generation also creates a B2C relationship (business to consumer) which will eventually result in the sale of a product or service.

If you need any help advertising your funeral home company, be sure to have a read of our advertising for funeral home page for much more information on what we can do to help.

How Much Does Lead Generation Cost For Funeral Directors

Funeral leads stand at a varied price of anywhere between £50-£300 per lead, this is dependent on what type of lead generation you think would be best for your company.

If you would like to find out more information don’t hesitate to get in contact with a member of our team for a free no obligation quote.


Is Lead Generation Worth It For A Funeral Home?

Allowing your business to generate leads is one of the ways that you will easily reach your target audience.

This can easily be done with a strong and trustworthy lead-gen strategy, which is something that our team at Growth Giants has to offer.

How Long Does Lead Generation Take To Work?

The average lead-gen strategy will take around 6-8 months to be able to properly start generating funeral home lead sources.

The standard amount of leads a day is around 50-125 so you consistently be getting new customers and reaching your target audience.


There are various types of lead that would be suited to a funeral director since any lead generation strategy will attract your target audience.

The main aim of lead generation is to get your company noticed by potential customers, so finding the right lead generation strategy is crucial.

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If this sounds like something you would be interested in, don’t hesitate to get in contact with a member of our team today!

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Dan Grant