Link Building for Architects
Link building is a valuable part of search engine optimization and something that many people overlook at first. The act of building links to your site may not seem that beneficial compared to advertising your products and services directly, but it can be one of the most powerful tools you have in your marketing arsenal.
However, there is no point in building links if you are not sure how to use them.
Having a specialist on standby to help turn low-quality or broken links into something worthwhile can make all the difference, especially if you do not even have a link-building strategy in place yet.
We are one of the UK’s leading company growth and marketing groups, offering a range of specialist services suitable for almost any industry.
We have worked with countless architects in the past to provide the exact marketing results they need time and time again, giving us enough experience to target the right links for each client.
Looking for link building services?Get in touch today!
While link-building strategies might sound like a simple concept at first, building links can be a very in-depth process with a lot of factors to consider.
Even the smallest detail can impact the quality of the links you build, and working with us is the quickest way to guarantee high-quality links chosen to meet your own specific needs and niches.
If you want to know more about what we can offer or how we can build links for a specific kind of service, then get in touch and talk with one of our specialists.
We can construct a custom-made link-building strategy for your business, making sure that you get the results you want – no matter how specific.
Contents
What is Link Building for Architect Businesses?
Link building is one of the most important parts of a successful Architect SEO campaign, but it’s also one of the most misunderstood.
This can have a long list of benefits and quirks that make it a valuable part of any marketing strategy, even if you are primarily relying on paid advertising to get your business noticed.
The simplest form of link building involves approaching another website, paying them to insert a link into their content, and then making sure it points to the right page on your own website.
However, there are a lot of nuances involved in getting high-quality links that make a difference, and careful planning alone is not always enough to guarantee the best results.
What does link building do?
Links have two primary purposes when it comes to marketing. The first is to direct traffic to a page – a person can follow a link to find a product page, main page, or even a custom-made landing page. Placing a link on another site means that some people from that website might end up stumbling onto yours.
Optimisation for Search Engines
The more important part of link building is the search engine optimization element. When your website appears in search engines, it is ranked based on its overall score and level of trust, something that gets influenced by factors like loading times and content relevancy.
One major way to boost your search engine presence is to have relevant links pointing to your website.
Internet Presence
In many cases, building links from blog sites and directories can have a positive impact on how you appear in search engines, even if nobody ever actually clicks the link.
Just having external links coming in can give you more of a presence on search engines, making you appear higher in the search results and increasing the amount of organic traffic that you receive.
Why does this matter?
Appearing higher in search engines gives you a larger internet presence and a much higher amount of average traffic, something that online businesses are often starved of.
Being able to get your business name out there and draw in more customers is the end goal of all marketing work, so ignoring link-building is like cutting out part of your overall marketing strategy.
Rankings
Understanding the basics of search engine optimization can be an important part of figuring out why rankings matter so much.
The more optimized your site is, the higher you appear in search engine results pages – and that means more traffic, bringing more customers with it.
Awareness
In simple terms, a good link-building strategy can help you spread your business name around while also drawing in more potential customers.
If you use it correctly, then this can be a great opportunity for more profits, more long-term customers, and greater awareness of your brand compared to competitors offering similar products.
Our Services
If you want to know more about what link building can lead to, contact us directly and talk to some of our experts, or read on for a more in-depth look. The more you know, the better you can judge how much link-building will matter to your business.
The Benefits of Architect Link Building
While a lot of people treat link building as a side technique to their main marketing efforts. Solid link-building strategies can form the foundations of your marketing and provide you with a range of useful benefits that very few other marketing techniques can.
Whether you are treating link building as a core part of your marketing or just another way to get your products noticed, choosing to build links can provide you with a range of useful benefits if done correctly.
- Increased presence in search engines and overall search engine visibility.
- Higher website traffic and more potential customers.
- Increased site authority taken from other websites linking back to you.
- Reduced bounce rates, ensuring that more visitors are there for relevant content.
- Reduced amounts of visitors arriving who have no interest in your products.
- More ways to appeal to your chosen target audience.
- Additional analytics and details to use for your overall marketing strategy.
- A good starting point for an overhaul to your current SEO strategy.
- A snowball effect of other sites being more likely to link to useful pages on your site, such as directories or a resource page.
- More ways to grow and legitimise as a new business.
Are these all accurate?
The exact benefits you will see from your link-building strategies depend on how you use them and what you are aiming for.
No two businesses have the exact same link profile, and even the most basic of link-building efforts can have a range of different impacts on your business. In fact, many businesses may have specific goals in mind that change the benefits they get, as well as the ones they actually need.
Bespoke strategies
There are a lot of ways to tweak link-building strategies for different purposes, so it is not hard for us to target the specific improvements or benefits that you need most. The more you communicate your needs to us, the easier it becomes for us to tailor our strategies to match them.
Why Choose Us?
We are a reliable and reputable growth and marketing company that has worked with countless clients across the UK, offering countless sources of link-building links to companies from various industries.
Our services have helped a range of architects establish themselves and build links to improve their presence on search engines.
Growth Giants can help you generate more Architect leads, through our link-building services.
Our Expertise
We have had years to build up a varied range of skills and services, all of which can help our clients get more traffic and sales while boosting their overall presence on the internet.
Our link-building strategies are just one of many different services that can help you build awareness and gain more of a foothold in the architecture industry.
Our Training
All of our specialist staff have been trained to construct link-building strategies that have a tangible effect on your business’ performance.
Alongside conventional strategies, we can also produce marketing material and SEO tweaks to ensure your business’ success.
Our Versatility
Every service we offer is meant to be fully flexible and client-focused, making sure that we provide whatever your business needs.
This means highly specific keyword research, sourcing out external links from certain sites, or anything else that would be important to your business’s overall marketing goals and target audiences.
Our Pragmatism
We understand that we can’t immediately get you a link in the Wall Street Journal or partner you up with some of the largest companies on the planet.
Our expectations are not built around what we want to achieve but what we can achieve, and we make sure that you understand each and every step of the process – as well as the short-term goals that we are aiming for.
What we can offer
We have a wide range of link-building services to offer, all of which can be tailored to your specific needs or adjusted to match the current state of your target market.
Whether you need us to build links on specific sites or handle keyword research that you could not manage yourself, we are here to offer assistance.
Our involvement
All of our link services are geared towards providing better search rankings and higher SEO performance, complementing our usual marketing offerings extremely well.
We are able to get involved as much or as little as you want – we can either be the driving force behind your new link-building campaign or just a supporting team to help you approach other sites.
What Makes Good Links For Architecture Firms?
A good link-building strategy requires you to understand what makes good-quality links in the first place.
Links are not always a positive influence – the more link equity and power one can offer, the better, but spammy or irrelevant links can actually have the opposite effect.
It takes time to get to grips with what makes a good link, but the basics are always the same.
A large part of our link-building work involves figuring out which links are worth using and which ones we should abandon or keep in reserve.
Quality
High-quality links are important for any kind of SEO work. While a lot of factors can contribute to the overall quality of a link, the general definition of “link quality” usually refers to the amount of value that it can actually offer your website.
The most direct form of high link quality comes directly from the site that is hosting it.
Choosing the right sites to use for link-building purposes can make all the difference, whereas choosing the wrong ones can actually backfire on your efforts quite badly.
Authority
Authoritative links (links that have some kind of sway or weight behind them, such as links from a popular or well-known website) are often the best to aim for.
The more authority sites offer, the more useful their links will be in terms of your own SEO strategy.
Higher-authority sites tend to have a larger impact on your overall search engine rankings when you get external links from them.
This stronger link equity makes them a valuable option to aim for, and many link-building strategies are designed around a few core high-value links that are supplemented by smaller ones from other sites.
Cost
The more valuable a link is, the more it will cost, meaning that high-quality links from major sites will become increasingly more expensive to pursue.
This makes them harder to get hold of, but once you have locked one down, your site will benefit from the added SEO bonuses almost immediately.
As you might expect, this can mean that some links are not going to be worth chasing after since they would cost too much to acquire.
This is especially true for link placements that a site is actively selling since these can have whatever price the site owners want – the link only gets added with their approval.
Trust
Trust measures a site’s overall level of trustworthiness based on its own backlinks and general quality.
Many sites will aim to push themselves higher in the search rankings by using spam links and badly-constructed paid link promotions, focusing on quantity over quality.
If a site has a shaky link profile that could collapse at any moment, then the value of that site is risky too.
Link-building using sites that have engaged in poor SEO practices can backfire quite badly if their own SEO is penalised since the link that you built from them will take a similar hit in quality – making the link far less valuable and much less effective.
In a worst-case scenario, a site might even get penalised so badly that it gets declared a spam site. If this happens, the links can be detrimental to your own link profile and might eventually result in your own site suffering penalties if it happens to enough of your links.
Traffic
The point of most link-building efforts is not to get traffic, but it never hurts to have another source of potential customers.
The best link-building efforts can provide good links for both SEO and traffic benefits, something that we have managed to specialise in for past clients.
Whatever your goals are, it is a good idea to focus on high-quality link acquisition either way. Better links can provide SEO benefits and draw in more traffic, so most businesses rely on them for a large part of their organic marketing strategies.
Relevancy
One of the things that many people overlook when they build links is relevancy. Link building is focused on connections, tying one site to another and trying to translate some of the authority and power between them.
However, your site is always going to be different from other sites, even within the same industry.
This means that links have to be relevant to make a difference. One of the biggest considerations when dealing with link building is how relevant the link actually is since irrelevant links can actually be worse for your SEO than having no links at all.
Irrelevancy
Most search engines judge quality based on a range of factors, with relevancy being one of the most important.
Trying to build links to a blog post about architecture is a valid way to improve your site SEO, but not if you are approaching fast food review sites for link placements.
Not only does this give you minimal benefits at best, but it can actually result in your site being penalised for using spam tactics.
These penalties get worse the more you do it, and they are not always immediate – it is easy to keep the link for a few months, and then suddenly get hit with a huge penalty that ruins your online presence for a good while.
Keywords
Finding the right relevant terms and options means focusing on keyword research. Keywords are the terms actually used in the link – the text that the link contains or is surrounded by.
Targeting popular search keywords in your links can boost your SEO in specific ways, making sure that you appear in search results for that term much more often.
The important part is balancing keyword relevancy with keyword appropriateness.
A blog post link from a relevant site is great, but not if the link contains irrelevant keywords – even if you do not get penalised, it is still going to damage your own SEO score slightly.
Pages
Relevancy also relates to the pages that you are pointing the links at. Good keyword research means nothing if you are not actually aiming your link-building efforts at a page that will match up with the links to your site, and getting the pages wrong can damage their overall SEO value.
For example, link-building aimed at a certain architecture service should point at a page about that service or an overall service page that includes a brief on that service somewhere in the text. It should not go to a contact page or an unrelated product page.
Types of Link Building Services We Offer for Architects
Link building is more complex than just doing the same routine over and over. There are dozens of distinct link-building tactics and techniques, all of which are focused on different parts of your site’s overall SEO.
We are able to use a long list of link-building tactics to secure more quality links from major website owners, making sure that you are getting high-quality sites linking to whatever web page you are looking to promote.
For link building specialistsClick here
Link building itself falls under multiple categories. Even the process of creating links from high-quality sites can come in various different forms, some artificial and some organic. But which kinds of services can we actually offer?
External Linking / Inbound Links
Building simple inbound links is the core of most SEO work we do. We can easily use your own search results and past research to pick out a quality web page that matches your niche or market and then work towards getting a link placed there.
If you do not care about the method and just want more links to pad out your link profile, then we are willing to take charge of your SEO strategy and work towards the goals you want. We can be as involved in the process as you need us to be or even take charge of your entire strategy if you can’t manage it on your own.
Why Use inbound links?
The majority of links you will want are inbound links, and sometimes you do not need to use a specific approach to achieve them. These can be links from sites that just happen to reference one of your pages or perhaps even direct people towards a product of yours as an example of something related to architecture.
The best way to improve your SEO power and presence is to have a good link profile, and that is best achieved by having a wide range of different links backing up your site. The more link variation and general quality consistency you can maintain, the better your site performs.
This means that all inbound links can have value, with the only exceptions being ones that would actively harm your SEO quality.
We can help you pad out your existing profile with lesser-powered high-quality links that work best in higher volumes, bolstering the stronger core of your SEO strategy with some extra link support.
Are generic inbound links worth it?
There will always be cases where a link simply is not worth the asking price or effort needed to get it. However, free or low-cost inbound links are usually worth taking as long as they have an average level of quality since mid-range links are still very powerful in a high quantity.
We are happy to make your link profile as wide or as focused as needed, making sure that we are always aiming for the results you are expecting.
Our experts can help clients with their preferred link strategy, no matter what kind of links you are aiming to acquire or how many you think you will need in the initial batch of newly-built links.
Paid Links
Directing links to your site can seem easy at first, but it still takes a lot of careful keyword research to find the right site for it. Purchased links are any link inserted into content in exchange for a fee, with the link often being integrated straight into the text with minimal changes.
Why Use Paid Links?
Paid-for links can be a very effective tool, but only if used properly. They allow us to quickly and easily establish a link on some pre-existing content without having to actually write anything new, and it can be much faster than trying to rely on organic link building.
The biggest risk is getting the content correct since part of the process relies on the site owner.
If they have specific limits on what people can pay for, then it may not be possible to get the exact link-building results we were expecting.
Are paid-for links worth it?
Purchased links can be a great way to get near-guaranteed link-building opportunities for your overall SEO plan.
Some can cost quite a lot to secure, especially if we have to go through a bidding system for a more valuable link, but the end result is almost always worth it.
Of course, like any link, it is not just the link itself that matters. We also offer the right services to help turn a poorly-performing paid link into something more effective, but it needs to be done carefully, ideally while we still have the ability to alter the destination of the link in case it needs to point at a new page.
Guest Content
A lot of links require the cooperation of site owners that may have specific demands or requirements. This is done most often with guest blogging posts, but there can be other sites that accept paid posts as well, depending on their owners and the kind of content that they host.
Why use guest content?
Unlike paid-for links, a guest content marketing strategy allows us to write the content ourselves, giving us more control over the actual context of the link and the keywords it contains. An architecture company can really benefit from some carefully-crafted promotional content like this.
This means that the content has to be written well, something that we can have our expert content writers work on. Not only does it need to be an effective marketing tool that is relevant to the link and destination page, but it also ideally has to match the style and tone of the site that will host it.
Is guest content worth it?
Guest content is a gamble if planned poorly. Not only does the content need to be right, but proper keywords need to be used, and the site needs to be chosen correctly. On top of that, some site owners may decide to edit the content anyway if they feel like it does not fit with their style.
We can make sure that we plan out each piece of guest content as carefully as possible, aiming to get a stable and high-quality backlink that should boost your site’s SEO significantly. The extra level of control allows us to tailor the content to better suit your overall marketing strategy, making it a great investment as long as you plan ahead.
Editorial Links
Editorial links are any link that comes naturally as a result of the content on your website – another site links to one of your pages as a reference or a place for further reading. For example, you might get an editorial link for hosting a page of resources or technical information.
These are some of the most powerful natural links you can gain, but they are also completely unpredictable.
It is very hard to nudge a larger company or site to link to a smaller page unless the information there is truly unique or important in some way, so we have to employ some careful tricks and techniques to make it more likely.
Why use Editorial links?
Editorial links are very hard to acquire and are effectively random unless you are somehow making deals with other sites to get them, but they are also some of the most authentic and organic links you can get hold of. A good editorial link holds a lot of value in terms of both traffic and SEO power.
The best feature of editorial links is the fact that they are very genuine and direct. They connect one piece of content to a reference or resource in a way that will always boost your SEO and can even increase traffic to your site. Not all of this traffic will become a potential customer, but it still has a net positive impact on your overall internet presence.
Are Editorial links worth it?
This is a tough question to answer since editorial links are not really bought in normal ways.
While they can be paid for in some instances, there still needs to be some content or helpful resources there worth linking to, so the cost usually comes down to creating that content in the first place.
The hard work of creating something like an architecture glossary or a series of design-focused blog posts might not always pay off, but when it does, an architecture link can be one of the best link types for your overall marketing strategy.
They also tend to be very reliable since very few spam-filled or illegitimate sites would bother linking to a resource like that.
Directories
Directories are similar to editorial links in a lot of ways but are less about the content and more about getting your website listed alongside thousands of others.
Each directory is different, but they all share the same basic goal: to list a lot of similar sites or pages in a single place.
Directory links are as powerful as the overall quality of the directory will allow, meaning that they can be a hit-or-miss option depending on the directory you choose to approach.
However, we can make sure that you get your site’s domain address posted on directories that will actually add some value to your overall search performance.
Why use directories?
Directories are highly authoritative websites that can contribute a lot to your SEO efforts. As the paid equivalent of editorial links, they are a good way to maintain some page authority without needing to wait for natural, organic links to be built that point towards one of your pages.
Directories can sometimes also contribute to your referral traffic, but many exist purely to sell listings so that you can get a stable link with custom anchor text.
Choosing the right directory is important, and we can help you find a platform that will actually follow through with its offer of a good link.
Are directories worth it?
Directories can be a risky but rewarding option and should not be the main bulk of your link profile.
We can help you find directory sites that fit perfectly with your niche, providing an extra layer of SEO strength and potentially a new source of traffic.
Choosing the right directory is important since some can be quite expensive to pay your way onto.
As a side note, a directory can often help your SEO presence indirectly – if your site does not have many pages, then it can act as a second search result, increasing the chance that a page bearing your company name will appear for any given internet search.
Broken Links
Broken link building revolves around taking opportunities that other companies have lost. A broken link is any link that no longer goes to an actual site or page – either ending in a 404 error or going to an error message on a site because the original content was removed or re-titled.
Broken links directly impact a site’s overall quality, so many will want to edit them out once they become aware of a broken link in their content.
By approaching them first, we can employ a broken link-building strategy, converting the link into one that points at your business.
Why use broken link building?
Pitching a replacement link to a site is not too hard since most will just want to remove the dead link from their own content before search engine spiders crawl their site.
This means that they might even accept it on a whim, without asking you to pay anything for the change.
Of course, this also means that you need somewhere to point the link towards. This can necessitate writing a new blog post or updating a page with information relevant to the link, creating a page that provides the same content as the original target would have.
Is using dead links worth it?
A broken link-building campaign can be a great option for keeping costs low and taking advantage of failed competitors or other marketing opportunities.
It also skips a lot of the link-building process since the link is already there and just needs to get a new destination address.
The biggest concern is the content side. If the original link pointed to an important resource page, it could be hard to get the link for yourself without those resources.
If the original is down, you can’t exactly copy whatever was on it, so you need to come up with content that fills the same role.
We can help you create the specific content your current marketing strategy needs, even if that means restructuring an existing page into something worthy of a formerly-dead link.
Reclaimed Links
Reclaimed links are similar to the dead link-building strategy, except focused on your own site. Over time, it is possible for links to break as your site evolves, especially if you remove old promotional pages or change particular page names that might alter their URLs.
If somebody linked to a page that no longer actually exists, you are not getting the benefits of that link.
There is nothing on the “page” for it to actually link to, so it does not really impact your SEO in a meaningful way. Contacting the site to add updated URLs is the best way to fix this, reclaiming the links for regular use once again.
Why Reclaim Links?
Reclaiming links can be one of the easiest ways to build new ones since you are effectively just fixing them.
Many sites will allow you to change the URL for free as long as the link was not placed too long ago, and other websites may charge a small token fee instead.
Securing links that died due to site changes is a great way to get more links without actually spending any extra money.
Changing the anchor text and other link details may also be an option, letting you fix any issues that the original links had.
Is reclaiming links worth it?
Reclaiming old links might not provide much referral traffic, but it can still help with your SEO.
Link reclamation is also much easier than trying to build new links from scratch, and it stops other companies from trying to steal your dead links for themselves.
This could be even more important if you paid a lot for that now-dead link. Reclaiming it means that your money has not gone to waste, and it provides you with a new method of getting links quickly and reliably.
Internal Linking
While not a normal kind of link-building option, internal linking can be just as important for your page authority as regular on-page SEO work.
Having good internal linking options ensures that people can get around your site easily without having to follow unnatural links or odd navigation choices.
This will not contribute quite as much to your overall SEO rankings, but it still makes a difference. Internal links can be important to navigation, and bad navigation through internal links is one of the quickest ways to kill somebody’s interest in your site.
Why focus on internal link building?
Internal links have a value of their own, and using them well is important to make your site fully functional.
It does not matter how many links you have or how good your on-page SEO is – if your internal links are not good enough, nobody will be able to use your site comfortably.
The worst thing you can do with your links points them to a site that does not accommodate the user properly because they are likely to just leave.
Handling on-page SEO is important, and that includes refining your internal links, even to the point of changing the anchor text.
How Much Does A Link Building Strategy Cost for Architect Companies?
Link building can be tough to judge when it comes to costs since there is no defined cost example.
Every single element of a link-building campaign can cost different amounts for vastly different reasons, right down to the exact keywords you are using.
Link Costs
A single link could cost anywhere from £10 to £250 or higher, depending on the overall difficulty in getting it and what the asking price of the original site might be.
Some links do not even have a monetary value since they are entirely dependent on your own content (such as organic, or editorial links).
Keyword Research
Keyword research can be quite a cheap service, but this depends on the volume of research that needs to be done. Keywords are easiest to research when they all relate to one topic, so a business that covers a wide range of architectural services or products may need multiple long keyword research sessions.
Site SEO
A large part of getting links also focuses on improving your own site’s SEO. This can involve a range of different techniques and tools, some of which will be more costly than others.
This includes internal link building since on-page SEO can still eat up time that could be spent on other, more profitable actions.
Our staff can help give you a price quote estimate if you are having trouble working out how much a particular plan or strategy would cost.
Client Testimonials
“We were stuck with a lot of toxic links that could have collapsed at any moment, and we didn’t have the budget to gather links ourselves. Now, we’ve been able to bounce back and ahead of our competitors, and they have no idea how we did it.”
“Our four-man team didn’t understand link metrics enough to keep getting more incoming links. Now that we can outsource link metrics and keyword research to another team, we can focus on making sales instead.”
“A month ago, we weren’t able to make any ‘link magnet’ content that would get us noticed by larger companies. The help we’ve received has given us more links than we could have made in half a year, and none of them have turned bad so far.”
FAQs
What are follow and no-follow links?
Dofollow links are any link that allows the authority to pass through the link, while a no-follow link does not. This basically changes how the link interacts with the site that it is targeting and is changed through the code/address of the link itself.
Authoritative sites often use no-follow links for generic informational links since they do not want to give any of their link equity or power to the targeted site.
Nofollow links contribute nothing to your SEO, something that can be a real problem if you are not sure how to tell the difference.
Does internal link building rely on anchor text?
While internal links are not as dependent on good anchor text, it still matters to your overall SEO.
Search engines can see the anchor text used on your site and will compare that anchor text to the contents of the page it relates to, so you want the anchor text to line up properly.
Using incorrect anchor text does not just annoy users but actively damages your SEO quality. If search engines crawl the site and notice your anchor text being wrong, you will suffer reduced SEO effectiveness until you fix that anchor text and make it more relevant or appropriate.
Social media can be a great place to find links, but only in specific places. Many only have a few do-follow links in key areas, usually on user or business pages.
For example, YouTube only has a single do-follow link on the entire site – that being the first custom link you create to display on your own YouTube channel page.
Identifying do-follow links is hard if you are not sure how they look. We can make sure to point out any links worth using and warn you if you are putting effort into a site that might not offer any usable links in return.
We can also offer social media marketing services for Architectural companies as well, so be sure to look through that should you be interested.
Find Out More
If you are struggling to get yourself set up with outbound links, or even finding it hard to understand the SEO community and niche as a whole, then do not hesitate to let us know. Our experts have spent years building up our skills and understanding of the SEO world, allowing us to offer services that can help businesses in any industry.
Wanting link building specialists?Talk to us today!
SEO can work for any business in any industry, and link-building is never a waste of time if done correctly. The only issue is having the knowledge to tackle the process of building links properly, and that is where we can come in.
If you want to know more about what we can offer, then contact us and talk with our specialists. We can arrange to give you a full breakdown of our services, explain what will work for your business, and talk with you to find the perfect strategy for your needs.
