Email Marketing for SAAS

Maximise your SAAS company’s reach and engagement with our email marketing strategy. As experienced email marketing specialists, our team helps businesses like yours build a targeted subscriber list and send personalised emails to promote their software, announce updates, and provide valuable content for paying customers. We also assist with lead generation and nurturing by providing a platform for potential customers to sign up for free trials or request more information.

With a track record of success working with clients across the UK, let us help you build a strong email list, create engaging content, and use automation to deliver the right message to your target audience at the optimal time. Partner with us to drive growth for your business with our effective SAAS email marketing strategy.

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What is Email Marketing for SAAS Companies?

Email marketing for SAAS is critical to the company’s go-to-market strategy. They can effectively drive customer acquisition, engagement, and retention by leveraging targeted, segmented, and automated email campaigns.

We can track key metrics such as open, click-through, and conversion rates, enabling them to gain valuable insights into customer behaviour. It is an essential tool for firms looking to drive growth and achieve their business objectives. Integrating email marketing with other marketing channels and sales tools can create a cohesive and effective cross-channel strategy. It also allows for creating a highly personalised re-engagement email marketing campaign to reduce churn and maximise LTV.

The Benefits of SAAS Company Email Marketing

Email marketing offers a variety of benefits for SAAS companies. Some of the key benefits you enjoy from successful email marketing include the following.

  • Cost-effectiveness: It is an inexpensive way to reach and engage with customers compared with traditional marketing methods.
  • Increased customer engagement: Enables companies to build customer relationships by providing valuable content and personalised communication.
  • Measurable results: Allows companies to track key metrics such as open rates, click-through rates, and conversion rate, which is then used to optimise marketing efforts and measure the success of campaigns from the current customer data.
  • Automation: This allows companies to set up automated email campaigns to their mailing list triggered by specific actions or events, such as signing up for a free trial or abandoning a shopping cart.
  • Customer retention: It enables companies to keep their customers engaged and informed about new products and services, reducing the chances of customer churn.

If you are interested in other ways you can increase sales and revenue, be sure to check out our lead generation for SAAS Companies page for more information.

Why Choose Us?

Our team of experts has a deep understanding of the industry and its unique challenges and opportunities. We have the experience and expertise to create effective email marketing campaigns that align with your business objectives and resonate with your target audience.

Our platform has the latest technology to make sure we offer you the best email service, including advanced automation and segmentation capabilities. Our specialist team will work closely with you to ensure your campaigns align with your overall business objectives.

We also offer various services, including strategy development, campaign creation, and ongoing optimisation. With our help, you can be confident that your email marketing efforts will drive growth and success for your business.

At Growth Giants we also offer a more traditional style of marketing, if this sounds like something you may be interested in, be sure to check out our SAAS companies advertising services page for more information.

What Makes Good Email Marketing for SAAS Firms?

Good email marketing typically involves a combination of several key elements:

  • Consistency: Firms should aim to send regular, consistent communications to their email list, enabling them to keep their brand top of mind and build trust with their audience.
  • Quality content: The content of the email should be high-quality, informative, and valuable to the recipient.
  • Mobile optimisation: With most people using portable devices to check their emails, it’s essential to ensure that emails are optimised for mobile viewing.
  • Call to Action: Include a clear and compelling call to action in each email; this will give your recipient a clear next step and help drive conversions.
  • Measuring and Optimizing: Use analytics tools and A/B testing to measure the success of your email campaigns and make data-driven decisions to optimise your efforts.

By incorporating these elements, companies can create effective marketing campaigns that drive engagement, conversions, and, ultimately, growth for their business.

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Types of Email Marketing We Offer for SAAS Companies

There are several types of email marketing that we can offer our clients. They include:

  • Onboarding emails: These are a series of automated emails sent to new subscribers or customers after they sign up for a service or make a purchase. Onboarding emails aim to introduce new users to the product or service and help them get started.
  • Transactional emails: They are triggered by a specific action, such as confirming a purchase, account creation, and creating a password reset. These emails are essential for informing customers and providing them with the necessary information.
  • Survey and feedback emails are sent to customers to gather feedback and opinions on the product or service. The goal is to improve customer satisfaction and loyalty.

How Much Does Email Marketing Cost for SAAS Companies?

The average cost of email marketing in the UK for a SAAS company is approximately £100 per month. However, the price can vary greatly depending on several factors, including the email list’s size, the email campaign’s complexity, social media platform used, and the tools and resources used to create and send the emails. Our email marketing expertise tailored to fit your budget will take your business to the next level and unlock its full potential.

At Growth Giants we also offer social media marketing for SAAS companies, be sure to check out that page if this sounds like something you may be interested.

Client Testimonials

“We’ve seen a significant rise in website traffic and sales since we started using their email marketing automation software. Their user-friendly platform and targeted campaigns have helped us reach our target audience and achieve our business goals. They need to know the demographics and the rest they handle. An effective email marketing software indeed.”

“We were looking for a means to improve our customer engagement, and they delivered. It is from the onboarding email to proper segment your audience. Their automated email sequences and segmentation features have allowed us to personalise our communications and increase customer retention with their email marketing metrics. For an effective email marketing strategies getn tin touch with them.”

“We’ve been extremely impressed with the results we’ve seen since we started working with them. Emails using helpful content and links to our blog posts. Their team provided valuable guidance on best practices on emails you send and helped us create campaigns that resonated with our audience and delivered a significant return on investment. They have given us a successful email marketing strategy, that can drastically improve your email efforts. For the best SAAS email marketing campaigns check them out.”


Can you help SAAS with GDPR compliance for my email campaigns?

At Growth Giants, we ensure that all our clients’ campaigns comply with GDPR and other regulations. This includes providing opt-in forms, including unsubscribe links, and honouring opt-out requests, among other things.

How do I build an email list?

Building an email list can be done by collecting email addresses from website visitors, running a contest or giveaway, offering a free resource or item in exchange for an email address, or purchasing a list of leads from a reputable provider.

How often should I send emails to my list?

The frequency of emails will depend on the preferences of your audience and the type of content you are sending. Start with a monthly or bi-monthly email and then adjust the frequency based on engagement and feedback from your subscribers.

Find Out More

Email marketing is essential for any SAAS company to acquire and retain customers. By building an engaged email list, sending targeted and personalised emails, and analysing metrics to optimise engagement, companies can effectively communicate the value of their product and drive conversions.

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Talk to us today!

Additionally, using its campaigns to nurture leads and build customer relations can help increase retention and customer lifetime value. However, it’s essential always to follow best practices for avoiding the spam folder and obtaining explicit consent from subscribers. With the right strategy and execution, email marketing can be a powerful asset to any company’s growth. Get in touch with us today and experience the power of email marketing in growing your business.

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