PPC for Charities

PPC strategies can increase online traffic and result in more attention being brought to your charity, Here at Growth Giants with our many years of experience we can ensure that we will make your AD as popular as it can be.

As a charity PPC agency, we carry out monthly reporting on how your ADs are performing in google analytics. This is so we know if our strategy is working.

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Being in the PPC industry for so many years has taught us so many new PPC tips and tricks to get your AD gaining traffic whilst raising awareness for non-profit organisations.

What Is PPC For Charities?

PPC is a marketing strategy that allows marketers to pay for their advertisements whenever they click.

PPC for charities is a very beneficial and cost-effective way to ensure that your charity drives potential supporters to its website.

The cost per click is usually very low which is what makes it such a cost-effective way of advertising, especially for charities.

If you are interested in other ways we generate leads for Charities, be sure to have a read of our dedicated Charities lead generation page to find out more information.

The Benefits Of PPC For A Charity

There are many benefits of PPC for charities some of these include:

You Get To Learn More About Your Audience

When charities use PPC they are able to get an in-depth evaluation of where the traffic is mainly coming from and how big the conversion rate is.

This is useful for any future PPC campaigns since they will know who their main target audience is.

Instant Results

PPC ad campaigns will provide you with almost instant results which can then easily be accessed further down the line when the AD starts to attract attention.

This means you are able to compare how well your campaign is doing and see if there is anything you need to improve on to gain more organic traffic.

Reach A Wider Audience

By using PPC you are ensuring that your website will be seen by thousands of people worldwide.

This will increase donations and also increase the number of people that want to volunteer and support the charity.

Why Choose Us?

We are a leading PPC company that specialises in PPC for various different charities and nonprofit organizations.

Working with so many charities over the years has taught us how to help them reach a wider audience and improve brand awareness by using Google ads and ad groups.

Working with registered charities allows us to understand the charity’s mission statement which is how we can then come up with an effective PPC strategy to ensure their AD gets as many clicks as possible to increase website traffic.

As a well-established digital marketing service, we have hundreds of five-star reviews from our past clients that have been very happy with our services.

What Makes Good PPC For Charities?

A good PPC campaign will consist of relevant keywords that you want your AD to associate with that will help to raise awareness about your campaign.

Once the keywords have been found they will need to be put into AD groups which are the different categories you want to create ADs for. You should aim to have around 5 keywords.

Types Of PPC We Offer For Charities

There are many different types of PPC we offer some of these include:

Paid Search Marketing

This is one of the most common types of PPC, Google will show your AD to users who search for certain keywords.

For paid search marketing to work you also need to think about the negative keywords that may not be as relevant so you can effectively optimise your PPC campaign.

This will then allow Google to select the correct landing page on your site to direct the users to the correct page.

At Growth Giants we can carry out SEO for Charities up and down the UK, be sure to get in touch with us if this is something that you would be interested in.

Social Media Advertising

PPC advertising on platforms such as Facebook and Instagram can help you to achieve higher click-through rates.

This can also help to increase awareness of your cause due to the number of users now on social media.

Our social media marketing for Charities business has helped hundred of our clients over the years, why not get expert advice from us on how we can help you and your business grow.

Affiliate Marketing

This type of PPC focuses more on a performance-based approach since affiliate marketers create PPC campaigns that will promote your charity based on search engines, price comparison websites and targeted content sites.

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How Much Does PPC Cost For A Charity?

Google have a system called Google grants this is where they give you an allowance of around £7500 to spend on which is essentially free advertising every month all you have to do is apply and see if your organisation is eligible for free search advertising.

Your charity can work with Google ad grants by visiting their Google Ad grants management page which can help you get the most out of your available budget.

FAQs

Is PPC Worth It For Charities?

PPC has a lot of elements that would massively benefit your charity as far as raising awareness goes.

Having the right campaign can bring a lot of attention to your cause without spending a lot of money in the process.

How Long Does It Take PPC To Work?

The average PPC campaign takes around 3 months to work.

The first 3 months of the campaign will focus on gathering data on your ADs such as where your audience is coming from.

What Is PPC?

PPC is a marketing strategy that allows marketers to pay for their advertisements whenever they click on the AD.

The pay-per-click model is offered primarily by search engines.

Find Out More

If you are wanting to reach a wider audience for your charity you need to consider PPC for charities.

As one of the Uk’s leading PPC companies, we can offer you an excellent service that will ensure that you gain traffic to your website and AD that your charity deserves.

Wanting PPC Specialists?
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Since we are also a charity PPC agency we will also get the Google non-profit grant so you would not have to worry about the funding process.

We offer a range of services across the UK, so please get in touch so we can help you with your next project.