Advertising for Small Businesses
The biggest challenge small businesses face when it comes to online marketing is that they don’t have the resources that large firms have. Small companies can only invest a small amount into each digital advertising campaign because of limited budgets and staff, plus they don’t have a vast pool of existing customers.
It means you must find a way to for online advertising without breaking the bank. We are an advertising agency based in the U.K. and have helped many local businesses grow their revenue.
We have an effective marketing campaign and social media marketing strategy that will drive traffic to your website, increase sales and ensure your business grows.
This article will discuss everything you need to know about advertising for small businesses through various channels; email marketing, local newspaper, and search engines.
Looking For Advertising Services?Get in touch today!
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Contents
What is Small Business Advertising?
Advertising is a form of communication designed to persuade people to buy a product or service. It can be done through various media channels, including television, radio, local newspaper, magazine, and the search engines.
The purpose of advertising is to inform consumers about your business and promote it as an attractive place for them to do local business with you.
Advertising helps build brand loyalty by informing consumers about what you offer and why they should choose your products over similar ones on the market today. Our team will develop a small business marketing strategy to advertise your product and services.
The Benefits of Advertising for Small Businesses
The following are some of the benefits of advertising:
Increase brand awareness to potential customers
Advertising is a great way to increase brand awareness, especially if you’re not getting enough exposure in other ways on social media.
When you advertise, you can reach more people with your message than if you were trying to get new customers. Our team will help you market your products and services through various platforms plus help with your customer relationship management.
Attract new customers with digital advertising
Advertising is also a great way to attract new customers to your business. It allows you to promote your business and share what you do. We help you increase your existing customers base and increase your revenues by clearly using google ads.
At Growth Giants, we offer clients many different kinds of lead generation packages for Small Businesses, so feel free to check out that page if it sounds like something you would be interested in.
Stand out from competitors with online marketing
One of the most important benefits of advertising is that it helps ensure that your business stands out from all the other companies in your industry or niche.
When someone comes across one of these businesses searching for products/services like yours, they’re much more likely to choose yours over any other option, especially if you have a properly updated google business profile.
Why Choose Us?
We have a proven track record of helping businesses across the U.K grow their revenue and reach new customers through the google search engine. Our company has many years of experience in marketing for small businesses, and we have invested heavily in marketing materials to ensure our small business owners reap the benefits of our digital marketing service.
We’re passionate about our work and offer various advertising services to help your business grow, from creating google ads, direct mail, running display advertising, and video ads to ensure we attract all prospective customers.
Our marketing services are personalised to meet the needs of your business.
Our team will take the time to understand how you operate and what makes sense for your brand to provide effective marketing campaigns that fit your budget and timeline. Please get in touch with us today and get your advertising package and start attracting local customers to your small business.
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Types of Advertising We Offer To Small Businesses
We offer various advertising options for a small business that can help you reach your target audience.
Search Engine Marketing (SEM)
SEM is an advertising model that used keywords or key phrases to drive traffic to websites or landing pages. SEM also includes Small Businesses pay-per-click (PPC) marketing campaigns, where advertisers big on ad placement alongside search results to have their ads actually appear next to relevant content on Google.
TV Advertising to attract potential customers
TV advertising is a great way to get your message out to an audience who will be watching at home or in their neighborhood. We have found that people are much more likely to remember a TV ad than other forms of advertising, making it beneficial for the small business owner.
Radio Advertising to get your local business out there
A radio ad can reach many listeners in any given area because radio stations are available in most U.K. cities and towns. In addition, thousands of different frequencies are used by local radio stations across the country. So, there’s a good chance we’ll find one that works for you to attract local customers.
Social Media Advertising to improve search engines ranking
Another effective tool to include in your marketing strategy is social media. These sites allow us to reach new customers who may not be familiar with your company yet but are already interested in what you do. In addition, social media will enable us to interact directly with customers who are already familiar with your products.
If you are interested in solely finding out more information about our social media marketing for Small Businesses services, be sure to check out the link.
How Much Does Advertising Cost for Small Companies?
The average cost of TV advertising in the U.K is between £3600 to £40000 at prime times. Advertising costs depend on the size of your business and your advertising type.
The more you spend on advertising, the more you will get in return. We know how much you love your business and want to help you improve it.
Our company has packages that are tailored to your needs. We’ll help you find the right media mix to reach your target audience while providing valuable information about what makes your company different from others in this industry. Please get in touch with us today for more information about our package.
Testimonials from our Small Business Clients
Our customers had to say this about our services:
“We did not have enough money for display advertising, but this company worked with our budget and their marketing materials to make it work. We appreciate that, plus our google business profile looks amazing.”
“After the first month, we received more leads than the previous year thanks to the direct mail campaign, it has proved to be an effective way to promote your business, plus the search engine seems to be in love with our consistent brand identity thanks to the relevant content the created. Thank you!”
“I found this company through a friend who has a small business and used their social media ads service. I am so glad I contacted them and did amazing advertising plus google AdWords for my business, better than the free tools I have been using.”
FAQs
Is advertising worth it?
Yes! You can increase awareness and attract new customers with effective pricing and targeted marketing strategies. Advertising allows businesses to reach their target audience with relevant messaging that isn’t available in any other way.
What is an advertising strategy?
An advertising strategy is a plan that guides you in creating an advertisement and executing it. It includes knowing your target market, the message you want to send, and where to place the ad.
Our team will help create an advertising strategy based on your business.
How long does it take to see the results of advertising?
You will start seeing results within 3-12 months. The manifestation of effects depends on the type of campaign you’re running.
We will help you choose the right campaign for your business to grow your business within the shortest period possible.
Find Out More
We are a full-service advertising agency that provides a wide range of services to help your business grow. Our goal is to help you reach your potential customers in the U.K with the right message at the right time.
We have years of experience generating leads for small businesses in all niches. Our team has worked on projects ranging from branding campaigns and employee training sessions to national ad campaigns and brand activation events.
Wanting Advertising Specialists?Talk to us today!
We’re excited to help you reach your potential customers through TV, Radio, and social media advertisements. Please contact us today if you need more information about our services or would like to schedule an appointment.