Video Marketing for Home Security Companies

With the shrinking effectiveness of traditional marketing forms and video popularity skyrocketing, video marketing for home security companies is a great digital marketing advertising solution.

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Here at Growth Giants, we can help showcase your home security business properly online, through the use of a promotional video.


What Is Video Marketing For Home Security Companies?      

Video marketing is using videos to raise brand awareness, create engagement, and boost sales of your security company. It is a must-have tool for effectively engaging your audience on digital and social channels on the importance of security guard services.

It educates your audience and provides a new medium for reaching potential clients. The excellent part is that it is not as expensive as you think.

Why Do Home Security Companies Need Video Marketing?

Video is the future of digital marketing, and there are facts to support this. First, compared to a Facebook ad, the researchers discovered that a video ad got more clicks and was cheaper per click and per ad as compared to social media marketing.

Secondly, another survey found that businesses could increase their brand awareness by 70%, traffic by 51%, and sales by 34% through videos. These marketing strategies should offer desirable results to your security company website.

Small and large businesses alike are opting for this advertising tool to attract, convert, and retain current and new customers.

The Benefits Of Video Marketing For The Home Security Company

Video Marketing Improves SEO

High-quality video content can boost viewer engagement and ignite potential customers interest to drive traffic to your website.

Since Google uses click-throughs and traffic for ranking, your site can rank higher on the Search Engine Results Pages for more visits and clicks.

Boosts length of stay

Adding informative and enjoyable videos increases the time spent by visitors on your site. Video explanations are also more efficient in digital marketing, this helps people retain your brand’s information or message on security system.

A captivating marketing channel

Videos are no match for text and are perfect for maintaining the viewer’s attention to your home security marketing. They engage both visual and auditory senses with sound and movement.

Higher conversion rates

There is a high probability of increasing conversions by replacing your current site’s images with videos. Videos provide better ideas about your services and boost customers’ trust, as a result, this could make you an industry leader if you include helpful tips to your customers.

More shares for more visibility

Videos get more shares than text and image content. For instance, a video on LinkedIn is shared twenty times more often than other types of content formats.

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Videos are popular for their entertainment capabilities and practical value of tips and tricks. Thus, social media videos improve the quality of traffic you get, generate leads, and help you get more customers.

Additionally, if you use a video ranking service like Video Veggie to rank your video in YouTube too, then you can see some seriously great results from this.

Why Choose Us?

Tailored marketing strategy for social media sites

We consider your brand values, services, and short and long-term objectives for a customised strategy that will drive multiple campaigns.

Professional branding to provide quality traffic

We use videos to help you build a unique brand against your competition. This often starts by understanding your offerings, target audience, and prospects.

We also consider varying types of buyer persona to accommodate everyone on the video project. Most importantly, we create a consistent brand identity across the many videos.

Video marketing experience

Our video marketing agency incorporates a marketing edge. We are knowledgeable about the home security industry and are confident that we can provide videos that deliver results.

Our vast advertising professional team is also highly experienced and passionate about promoting results-oriented and data-driven output.

State-of-the-art technology

We invest in state-of-the-art technology to produce high-quality videos. We deliver aesthetically pleasing videos based on your objectives and post them on all your platforms.

Additionally, if you are wanting to share your videos across social media platforms but worried they wont get the engagement they deserve, you can always make the most of our home security company social media marketing services in order to maximise your videos potential.

How Our Home Security Video Marketing Services Work

Goal establishment

We establish your goals and targets to define the appropriate place for the videos in your marketing funnel. Clients looking for brand awareness should have the video at the top of the funnel.

To solidify your relationship with prospects and ignite interest, it’s better at the middle of the funnel. Lastly, if you prioritise sales, placing videos at the bottom of the funnel is ideal for conversions.

Defining your audience

A successful campaign understands who the brand is talking to and what they are interested in.

We use data-led approaches to determine your audience’s ages, locations, and interests to create multiple personas. We will revisit these personas as your video marketing progresses.

Planning the approach

We utilise various tools and approaches to increase the chances of success. This includes a social media calendar with an overview of the content running now and in the near future. You also decide whether you’d prefer paid or unpaid video content.

Establish the budget

We try to meet your budget limits to ensure it is as affordable as possible. We make known your budget requirements upfront and what each package means to you for informed decision-making.

Making the video

Our team creates quality and customised videos that align with your reasons for wanting the video.

Excellent aesthetics are great for brand awareness and conversions. We go the extra mile by strategically placing them on various platforms to generate significant traffic and quality leads.

In addition, if you are solely focused on generating as many new leads as you possibly can for your home security company, take a look at our lead generation services for this industry.

Types Of Video Marketing For The Home Security Industry We Offer


They’re versatile and can explain anything from how your home security services work to a concept.

Their main objective is conversion: therefore, they’re included in the landing or home page to minimise bounce rate or emailed to potential customers.

Video ads and promos

These can take various forms and appear at the top and bottom of the funnel for awareness and spike interest. They are highly targeted and discuss your home security business, brand, or services.

Social proof and testimonials

It leverages your current customer base to show you are worth trusting by showcasing your business success.

How Much Does Video Marketing Cost For Home Security Companies?

The average cost of video marketing for home security companies in the UK is roughly £150 to £250 a month or more.

This differs based on the level of competition in your area, the search engine optimization tools used and the marketing strategies implemented.

Testimonials From Our Home Security Industry Clients

“The videos of this marketing agency are not just appealing; they truly deliver results as promised. Whether you are a small or middle-sized business, this could open great opportunities for you like it did for me.”

“I didn’t believe in videos; it took this knowledgeable team to know that my business was missing out. I also like that the company is easy to get in touch with, which is helpful with my tight schedule.”

“If you are looking for professional, high-quality and affordable marketing videos, this is the marketing agency for you. They try to be of help at every step and are highly responsive, ready to listen to your concerns and make changes where needed.”


What is the role of video in marketing?

Video marketing is simply using videos to promote and tell people about your product or service. It educates customers and increases engagement on digital and social channels.

Why is video marketing important on social media?

Video marketing on social media channels captures attention, allows for remarketing, and is a cost-effective choice.

Find Out More

Video marketing for home security companies is an effective advertising channel for small and big businesses that creates brand awareness, boosts conversions, and earns more visibility through more shares.

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Learn more about video marketing for home security businesses by getting in touch with us.

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Dan Grant