Top Link Building Tools 2023
Link-building tools are crucial in a site’s search engine optimisation. They allow you to create backlinks and establish links with websites relevant to your business or industry.
Link-building tools can help you find sites interested in linking to your content. Still, they also allow you to customise your outreach efforts by specifying specific keywords or phrases that you would like the site or sites with whom you are working to use in their content.
If you are interested in finding out more information on Link Building as a whole, be sure to check out our dedicated link building page for more information.
Choosing the best link-building tool for your business is essential to growing your online presence. However, many link-building strategy tools can make choosing them difficult for those who don’t understand them.
Contents
What are Link Building Tools?
Link-building tools are the tools that you use to get your website to rank better in search results. There are many tools to use for your link-building process with different features and capabilities.
Building tools in 2023 is much easier as some SEO tools help you create links, while others allow you to track them. You can use the tools to create a list of keywords that ranks higher in search engines and easily track each link-building campaign.
We also have an in depth article on the best Lead Generation tools if that is something you may also be interested in, if this is the case be sure to check out the link for more information.
Importance of Link-Building Tools
Saves time
Link-building tools can help automate finding potential link opportunities and contacting website owners. It saves significant time than manually searching for prospects and sending individual emails.
Increases efficiency
You can efficiently track the progress of your link-building campaign, manage your outreach emails, and analyse the results of your efforts.
Improves accuracy
Link-building tools can help identify the best websites to target for links based on domain authority, relevance, and traffic. The link prospecting feature ensures that your efforts focus on sites most likely to provide valuable links.
Boosts results
Ultimately, tools can help you achieve better results from your link-building strategies. You can build a strong backlink profile that improves your website’s search engine rankings, increases traffic, and drives more conversions.
Top Link Building Tools 2023
Ahrefs
Ahrefs is a powerful tool that can help businesses to improve their website’s search engine rankings and visibility. By providing detailed insights into a website’s backlink profile, keyword rankings, building links techniques, content performance, and technical SEO, Ahrefs enables businesses to identify opportunities for improvement and stay ahead of their competitors in the search results. Some of the critical features of Ahrefs include:
Site explorer:
Ahrefs’ site explorer allows businesses to analyse their website’s backlink profile, including the number and quality of links, and identify opportunities to acquire high-quality backlinks from other websites.
Keyword research:
Ahrefs provides detailed insights into the search volume, difficulty, and ranking history of different keywords, which can help businesses to identify the best keywords to target for their SEO campaigns.
Content analysis:
Ahrefs’ content explorer allows businesses to analyse the performance of their content and their competitors’ content in terms of traffic, backlinks, and social shares.
Rank tracking:
Ahrefs’ rank tracker allows businesses to track the search engine rankings of their website and their competitors’ websites for different keywords over time.
Site audit:
Ahrefs’ site audit tool can comprehensively analyse a website’s technical SEO, including identifying any broken links, missing tags, or other issues that may be impacting its search engine rankings.
SEMrush
SEMrush is another popular SEO tool with detailed backlink analysis and competitive analysis features. It can help businesses identify ranking keywords to target, improve their online visibility, drive traffic, and increase revenue. Some of the critical components of SEMrush include:
Keyword research:
SEMrush provides detailed insights into the search volume, competition, and keyword difficulty of different keywords, which can help businesses identify the best keywords to target for their SEO and PPC campaigns.
Site audit:
SEMrush can conduct a comprehensive website audit to identify any technical issues that may impact its search engine rankings, such as broken links, missing tags, or slow loading times.
Backlink analysis:
SEMrush can analyse a website’s backlink profile to identify any low-quality or spammy links that may harm its search engine rankings and opportunities to acquire high-quality backlinks from relevant websites.
Competitor analysis:
SEMrush allows businesses to analyse their competitors’ SEO and PPC strategies, including their keywords, backlinks, and ad copy, to gain insights into how they can improve their campaigns.
Social media management:
SEMrush provides tools for managing social media accounts, including scheduling posts, tracking engagement, and analysing performance.
Moz
Moz is a comprehensive SEO tool that can help businesses improve their website’s search engine rankings and visibility when they use link building tools. It enables companies to identify opportunities for improvement and track their progress over time. Some of the critical features of Moz include:
Keyword research:
Moz provides detailed insights into the search volume, competition, and keyword difficulty of different keywords, which can help businesses identify the best keywords to target for their SEO campaigns.
Site audit:
Moz can conduct a comprehensive analysis of a website’s technical SEO, including identifying any issues with Meta tags, page speed, and mobile-friendliness that may be impacting its search engine rankings.
Link building:
Moz provides tools for analysing a website’s backlink profile and identifying opportunities with backlink gap tool to acquire high-quality backlinks from other websites.
Local SEO:
Moz offers features for optimising a website’s local SEO, including managing business listings and monitoring online reviews.
Rank tracking:
Moz provides tools for tracking a website’s search engine rankings for different keywords over time and monitoring competitors’ rankings.
Majestic
Majestic is a link intelligence tool that provides detailed information about backlinks, including anchor text, referring domains, and link types.
Some of the key features of Majestic include:
Backlink analysis:
Majestic provides detailed insights into a website’s backlink profile as compared to other link building tools, including the number and quality of links and identifying opportunities to acquire high-quality backlinks from other websites.
Site Explorer:
Majestic’s site Explorer allows businesses to analyse their website’s link profile, content, and competitors’ websites.
Keyword research:
Majestic provides detailed insights into the search volume, competition, and keyword difficulty of different keywords, which can help businesses identify the best keywords to target for their SEO campaigns.
Rank tracking:
Majestic provides tools for tracking a website’s search engine rankings for different keywords over time and monitoring competitors’ rankings.
Site audit:
Majestic can conduct a comprehensive analysis of a website’s technical SEO, including identifying any issues with Meta tags, page speed, and mobile-friendliness that may be impacting its search engine rankings.
Pitchbox
Pitchbox is a powerful tool that can help businesses to scale their outreach and link-building campaigns effectively. Some of the critical features of Pitchbox include:
Prospecting:
Pitchbox allows firms to search for potential link-building opportunities, such as blogs and websites in their industry or niche, based on keywords and other criteria.
Outreach:
Pitchbox allows businesses to create and send customised outreach emails to website owners, track their responses, and manage outreach campaigns.
Automation:
Pitchbox provides businesses with automation tools that can help them streamline their outreach and link-building campaigns, such as email templates, followup sequences, and scheduling.
Analytics:
Pitchbox provides businesses with detailed analytics and reporting features that allow them to track the success of their outreach and link-building campaigns, including metrics such as response rates, link acquisition rates, and campaign ROI.
Hunter.io
Hunter.io is an email finding and verification tool that can help businesses to identify and verify email addresses for outreach and marketing purposes. Some of the critical features of Hunter.io include the following:
Email finder:
Hunter.io provides businesses with a tool to search for email addresses associated with a particular domain or company based on a person’s name or job title.
Email verification:
Hunter.io can verify the accuracy and deliverability of email addresses to ensure that emails are delivered to the intended recipients.
Domain search:
Hunter.io allows businesses to search for all the email addresses associated with a particular domain, which can help to identify potential outreach opportunities.
Campaign management:
Hunter.io provides businesses with a platform to manage email campaigns, including creating email templates, scheduling emails, and tracking email openings and clicks.
Integrations:
Hunter.io integrates with various other tools and platforms, such as CRM software and email marketing platforms, to help businesses streamline their outreach and marketing efforts.
BuzzStream
BuzzStream is an all-in-one outreach and link-building tool that provides businesses with various features and tools to manage their outreach campaigns effectively. Some of the critical elements of BuzzStream include:
Prospecting:
BuzzStream allows businesses to search for potential outreach opportunities, such as bloggers and influencers, based on keywords and other criteria.
Outreach:
BuzzStream allows businesses to create and send customised outreach emails to website owners, track their responses, and manage outreach campaigns.
Relationship management:
BuzzStream allows businesses to manage their relationships with bloggers and influencers, including notes on previous interactions, contact information, and other details.
Analytics:
BuzzStream provides businesses with detailed analytics and reporting features that allow them to track the success of their outreach and link-building campaigns, including metrics such as response rates, link acquisition rates, and campaign ROI.
Integrations:
BuzzStream integrates with various other tools and platforms, such as CRM software and email marketing platforms, to help businesses streamline their outreach and marketing efforts.
SE Ranking
SE Ranking is a comprehensive SEO software suite that provides businesses with various tools and features to optimise their website and improve their search engine rankings. Some of the critical elements of SE Ranking include the following:
Website audit:
SE Ranking provides businesses with a tool to conduct a comprehensive website audit to identify areas for improvement and optimisation, such as broken links, missing Meta tags, and other technical issues.
Keyword research:
SE Ranking allows businesses to conduct keyword research to identify high-value keywords that can be targeted to improve their search engine rankings.
Rank tracking:
SE Ranking provides businesses with a platform to track their search engine rankings for their target keywords over time and monitor changes in their orders.
Competitor analysis:
SE Ranking allows businesses to analyse their competitors’ websites and search engine rankings and identify areas where they can improve their rankings.
Backlink analysis:
SE Ranking allows businesses to analyse their backlink profile, identify high-quality backlinks, and monitor changes over time.
Social media management:
SE Ranking provides businesses with a platform to manage their social media accounts, schedule posts, and analyse their performance.
Linkody
Linkody is a backlink management tool that provides businesses with various features and tools to monitor and manage their backlink profile. Some of the critical elements of Linkody include:
Backlink monitoring:
Linkody allows businesses to monitor their backlink profile and receive notifications when new backlinks are added or removed.
Competitor analysis:
Linkody allows businesses to analyse their competitors’ backlink profiles, identify top-performing backlinks, and find improvement opportunities.
Anchor text analysis:
Linkody allows businesses to analyse the anchor text used in their backlinks, identify potential issues such as over-optimization or spammy links, and optimise their anchor text strategy.
Link-building opportunities:
Linkody provides businesses with a platform to find new link-building opportunities, such as broken link building and guest posting, based on their niche and target keywords.
Reporting:
Linkody provides businesses with detailed reporting features that allow them to track the performance of their backlink profile over time and identify trends and patterns in their backlink acquisition.
Mangools
Mangools is an all-in-one SEO tool suite that provides businesses with various features and tools to improve their search engine rankings and online visibility. Some of the critical elements of Mangools include:
Keyword research:
Mangools provides businesses with a powerful keyword research tool to find high-value keywords, analyse keyword difficulty, and identify long-tail keyword opportunities.
Rank tracking:
Mangools allows businesses to track their search engine rankings for their target keywords over time and monitor changes in their orders.
Competitor analysis:
Mangools provides businesses with a tool to analyse their competitors’ websites and search engine rankings and identify areas where they can improve their rankings.
Backlink analysis:
Mangools provides businesses with a backlink analysis tool that allows them to monitor their backlink profile, identify high-quality backlinks, and monitor changes over time.
SERP analysis:
Mangools provides businesses with a SERP analysis tool that allows them to analyse the search engine results pages (SERPs) for their target keywords, identify trends and patterns, and find opportunities to improve their search engine rankings.
How to Choose the Best Link-Building Tools
There are several factors to consider when choosing the best link-building tools. Here are some tips to help you make an informed decision:
Determine your specific needs
Before evaluating link-building tools, it is essential to identify your specific needs. Do you need a tool to help you find link prospects, automate outreach, analyse your backlink profile, or all of the above? Your requirements will determine the type of tools that you can use.
Consider the features
Look for link-building tools that offer a variety of features that align with your goals. For example, some devices may focus on prospecting, while others may provide outreach automation or link analysis. Consider the most important features to you and prioritise them when evaluating different tools.
Check reviews and ratings
Read reviews and ratings from other users to understand the tool’s performance and usability. Look for feedback on the tool’s accuracy, speed, user interface, and customer support.
Evaluate the tool’s data sources
Ensure the link-building tool you choose can access comprehensive and up-to-date data sources. The data can have a significant impact on the effectiveness of the device.
Consider pricing and value for money
Evaluate the cost of the tool and the value it provides. Some devices may offer more features, data sources, or customisation options, but they may come at a higher cost. Consider your budget and the return on investment you can expect from the tool.
FAQs
Are link-building tools expensive?
The cost of link-building tools varies depending on the tool and its features. There are tools that you can use for free, while others require a subscription fee.
Others also charge depending on the number of uses or the domain you track. It is essential to consider the value for money when evaluating different tools.
Can link-building tools help improve my SEO?
Yes, link-building tools can help improve your SEO by helping you find and acquire high-quality backlinks. Backlinks are an essential ranking factor for search engines, and a strong backlink profile can help improve your search engine rankings and drive more traffic to your website.
Are link-building tools ethical?
Link-building tools are ethical if used responsibly and comply with search engine guidelines. Avoiding spammy or black hat link-building tactics and focusing on building high-quality and relevant backlinks is essential.
Summary
Link-building tools are software applications designed to help marketers and SEO professionals build high-quality backlinks to their websites.
They help identify potential link prospects, analyse competitors’ backlink profiles, and provide metrics to help you evaluate the quality and relevance of potential link opportunities.
If you are interested in finding out some key link building strategies for startup companies, be sure to check out the link for an in depth look on the topic.
They can help you identify high-quality link prospects, track your backlink profile, and automate outreach, making building and managing a diverse and authoritative backlink portfolio easier.
When choosing the best link-building tools, it is essential to determine your specific needs, consider the tool’s features, check reviews and ratings, evaluate the tool’s data sources, and view pricing and value for money.
Several popular link-building tools are available, including Ahrefs, SEMrush, Moz, Majestic, Pitchbox, Hunter.io, and Buzzstream.
