Link-Building Strategies for Startups

Building links to your website shouldn’t be approached as something other than a single task but rather an ongoing effort. Link building is an effective strategy that businesses need to implement to achieve the desired results. Therefore, it is essential to focus on creating natural and ethical backlinks rather than taking shortcuts or using black-hat SEO techniques that can harm your web pages reputation in the long run.

Some link-building strategy you can implement include guest posts, content creasing, link reclamation, broken link building, and an influencer approach. Link building is an essential aspect of SEO and can help to improve a website’s visibility, traffic, and authority.

However, it is necessary to approach it ethically when you build links and focus on creating high-quality links from reputable sources. You can find all the important information regarding link building for startups below.


What is Link Building?

Link building is acquiring hyperlinks from other websites to your website to improve its search engine optimisation (SEO). The technique helps improve a website’s visibility and ranking in SERPs, increasing its overall visibility to potential visitors.

Be sure to check out our dedicated Link Building page, which explains link building in much more detail.

Search engines like Google consider links to a website as an indicator of its authority, popularity, and relevance. Quality links make all the difference regarding organic traffic and visibility.

Importance of Link Building

Improving Search Engine Rankings

Links from other high-quality websites’ blog post are important in determining the relevance and authority of a website. The more high-quality website backlinks, the stronger its potential to rank higher in SERPs (Search Engine Results Pages). Quality links ensure that search engine crawlers can discover and access essential details, raising the relevance and visibility of the website.

Increased Website Traffic

Link building is the process of creating inbound links to a website to increase that website’s overall web traffic. The more inbound links a website has, the higher its chance of appearing in search engine results pages, increasing web traffic. Link building can take some effort but is worth it in terms of increased web traffic.

Building Authority and Credibility

Acquiring links from relevant and authoritative sites builds trust for your site with search engine crawlers. Besides, it also drives organic traffic towards the website, improving the credibility and trustworthiness of your website within search engine algorithms.

Building Relationships with Other Websites

Link building often involves contacting other website owners and bloggers. It helps build relationships with other websites in your industry or niche, which can lead to additional opportunities for collaboration, guest blogging, and other forms of promotion.

Social media exposure

One of the advantages of having other websites link to yours is increased visibility on social media. Their followers may see your content when posted to their feed, driving more web traffic to your site. Besides, having many followers helps in increasing brand recognition.

Brand visibility

There are a few ways that link building can help to increase brand visibility. Firstly, your brand’s visibility can increase if your brand is mentioned or linked to high-profile websites. Secondly, link building helps improve your site’s ranking and visibility enabling people to see your brand when they search for relevant keywords. Link building can help to increase traffic to your website, which can also help to increase brand visibility.

Effective Link Building Strategies for Startups

Content Creation

Content creation is essential to link building because it provides a valuable resource that other websites may want to link to. To be successful at link building, startups should aim at creating quality content that is original and relevant. If the content provides value to its audience, it could get picked up by other websites and receive links from them–which will, in turn, benefit the startup’s website.

The power of video marketing can’t be understated, we think that it is one of the most important aspects when it comes to marketing, so much so that we have a dedicated blog post on the power of video in social media marketing.

You can also incorporate data and statistics. Including data and statistics in your content can make it more informative and credible, increasing its link-building potential.

Guest Blogging

Guest blogging can be a legitimate strategy for building links to your website, but you should approach it carefully to avoid any penalties from search engines. If you use guest blogging for link building, creating high-quality content that provides value to the blog’s readers is essential. The link back to your website should be relevant and add value to the reader rather than being inserted solely for link building.

When selecting blogs to guest post on, focus on those applicable to your niche and with a good reputation in the industry. Look for blogs that have a high domain authority and a solid readership. Please read the blog’s guest posting guidelines carefully and follow them closely to ensure your post is accepted.

When writing your guest post, include a link to your website in the author bio or within the body of the post, but avoid repeatedly using exact match anchor text or overusing the same keyword-rich anchor text. Aim to create a natural and relevant link that provides value to the reader.

Broken Link Building

Broken link building involves finding broken links on other websites and offering to replace them with links to your website. Just avoid the nofollow links. It can improve the user experience for visitors to the other website while generating valuable backlinks for your startup. You can use tools such as Ahrefs, SEMrush, or Google Search Console to find broken links on relevant websites in your industry.

An effective way to address broken links on your website is by searching for the appropriate page content to replace them. The content should be high-quality, informative, and relevant to the broken link.

Link Reclamation

Link reclamation involves finding mentions of your startup on other authoritative websites that do not include a link back to your website and requesting that link. It helps ensure your startup gets credit for its mentions and generates valuable backlinks.

It is essential to approach link reclamation ethically and focus on providing value to website owners and their readers. It is among the effective link-building tactics. Reclaiming lost or broken links can improve your website’s search engine rankings and increase referral traffic, leading to more conversions and revenue.

Influencer Outreach

Startups can also reach out to influencers in their industry and request that they share or link to their content. It can increase exposure, build relationships, and generate valuable backlinks. You can use tools such as Buzzsumo, Followerwonk, or Traackr to identify relevant influencers in your industry.

Once you place your preferred influencers, contact them with a personalised email or direct message. Introduce yourself and explain why a collaboration would be mutually beneficial.

Overall, link-building requires a strategic and patient approach, and focusing on building high-quality links from reputable sources is essential. By implementing these strategies, startups can increase their visibility, traffic, and authority in their industry or niche.

Pitfalls to Avoid in Link Building

Buying Links

Buying links can harm your website’s reputation since the links might be artificial or of low quality, which could harm your website’s reputation. Additionally, the site owner can sometimes remove bought links, causing your website’s ranking to drop.

Finally, it is important to be aware that some consider buying links a black hat SEO practice, so you could be penalised by search engines if they catch you doing it. Building high-quality links rather than resorting to paid links would be best.

Using Automated Tools

Using automated tools to create backlinks or generate content for link-building purposes is also a black hat SEO tactic that can result in penalties from search engines. Producing high-quality content and building relationships with other websites naturally and ethically is essential.

Focusing on Quantity over Quality

While building a diverse set of links is essential, focusing on producing high-quality links from reputable sources is more important. Low-quality links or links from spammy websites can harm your website’s reputation and ranking.

Ignoring Relevance

Links from websites that are irrelevant to your website can be ineffective in improving your website’s rank or may even hurt it. Additionally, you could end up being penalised by search engines for using irrelevant links. Therefore, evaluating the sources of backlinks before acquiring them is essential.

Over-Optimizing Anchor Text

Anchor text is the visible, clickable text in a hyperlink. Using relevant anchor text when linking to other websites or pages is important, as it helps search engines understand the page’s context. However, over-optimizing anchor text can have negative effects, such as making a page look spammy to search engines.

Using exact-match anchor text too frequently can also result in penalties from search engines. In extreme cases, over-optimized anchor text can also lead to legal action. Therefore, focusing on using natural language and varying your anchor text is essential to avoid over-optimization.

How to Do Link Building

Setting achievable goals and identifying a target audience is essential to ensure successful link-building results. It allows you to measure success and determine the suitable links to pursue. Additionally, this helps tailor your link-building approach to maximise its effectiveness. It will help you tailor your link-building strategies to reach your intended audience.

Research and Identify Link Opportunities

Conduct research to identify websites that are relevant to your industry or niche and are likely to link to your website. You can use tools like Ahrefs, SEMrush, and Moz to identify websites that link to your competitors or other relevant websites.

Create High-Quality Content

Generate Valuable Content: Creating meaningful content for your intended readership can encourage editorial links. Establish high-quality standards when creating content to ensure it is worthwhile for the target audience.

Outreach to Other Websites

Reach out to other websites and offer them your content for publication or request a link to your website. Personalise your outreach and make sure to highlight the value that your content is providing to its audience.

Monitor and Analyze Results

Monitor your link-building efforts and track your progress over time. It’s essential to track website performance over time to measure the success of link-building strategies. Google Analytics is a powerful tool for analysing website engagement and performance.

You can measure traffic, conversions, and other essential metrics with it. Investing time into mastering the platform can ultimately result in richer insights that help improve your website’s performance. This data makes it possible to tailor your website to serve your customers or target audience better.

What are Backlinks?

Backlinks, or inbound or incoming links, are links from other websites that direct users to your website. Backlinks are important because they signal to search engines that other websites consider your content valuable and relevant.

Backlinks are considered a vote of confidence from one website to another. They indicate that the linking website trusts and recommends the content on the receiving end of the link. They significantly contribute to the success of any SEO strategy.

They help increase your website’s visibility and authority, leading to higher rankings in search engine results pages (SERPs). Besides, it helps improve website performance and gain a competitive advantage online.

However, it would be best if you remembered that the quality and relevance of the linking website could impact the value of the backlink. Well-established and relevant sources will likely yield higher-quality backlinks than obscure or untrustworthy websites.

By investing time and effort into obtaining links from reliable sources, you can reap the rewards of more significant link value for your website. It is essential to focus on building natural and ethical backlinks from reputable sources to ensure the credibility and relevance of your website.

How to Monitor Backlinks

Monitoring backlinks is essential to link building as it helps you track your link-building campaigns’ progress and identify any potential issues or opportunities. Fortunately, you can use several backlink analysis tools to monitor your backlinks, ensuring you stay on top of link-building activities.

Use Backlink Analysis Tools

These tools will provide insight into your link profile, allowing you to track and monitor links regularly. Tools like Ahrefs, SEMrush, and Moz allow you to track your backlinks, analyse your competitors’ backlinks, and identify new link-building opportunities.

Set up Google Alerts

Setting up a Google Alert can be beneficial for monitoring your brand name, website URL, or keywords related to your industry. An alert provides instant notification when relevant results are published online. The feature helps create visibility and knowledge of what is being said about your business online.

Monitor Referral Traffic

Referral traffic is an essential source of website visitors, as you generate it when other websites link to yours. Google Analytics monitors traffic from other sites to see which sites are sending users to your site. Additionally, you can use this data to improve relationships with backlink sources that are incredibly successful in driving referral traffic.

Monitor Link Quality

Monitoring the quality of your backlinks is essential for protecting your site’s reputation and avoiding any potential damage from spam links. Regularly checking for low-quality or malicious links on your website should be a priority for anyone looking to maximise their rankings on search engines.

You can use backlink analysis tools to check the quality of your backlinks and disavow any low-quality or spammy backlinks.

Analyse Linking Domains

Analysing the domains linking to your website can help you identify patterns and trends in your backlink profile. You can use backlink analysis tools to analyse the linking domains and identify potential link-building opportunities.

Monitoring backlinks is an ongoing process requiring consistent effort and attention. By monitoring your backlinks regularly, you can identify new opportunities, track your progress, and ensure the quality and relevance of your backlinks.


How can I measure the success of my link-building efforts?

You can assess the performance of your link-building efforts by monitoring your website’s traffic, user engagement, and conversion rate to determine any growth or improvements these metrics may experience.

How long does a link-building campaign take?

Link building a campaign can take weeks to months or even years, depending on your goals. The target keywords or topics, competition in the field, and available resources will all factor into the timeline for successful completion. Consider all this before starting a link-building endeavour.

How many links do I need for my campaign?

The number of links needed varies depending on the website’s profile, industry competition, and your company’s objective. Considering these considerations can help determine how many links may be necessary to optimise desired results.

But it is essential to focus on building high-quality, relevant backlinks rather than a specific number of connections. Having several low-quality backlinks can affect your website’s reputation.


Link building is essential because it helps to improve your website’s authority, visibility, and ranking in search engine results pages. Backlinks from reputable sources can also drive traffic to your website and improve your brand’s reputation. Fortunately, proven link-building strategies can help boost your website performance.

That includes content creation, guest blogging, broken link building, link reclamation, and influencer outreach. These strategies can build relationships, increase exposure, and generate valuable backlinks for your website. However, there are common pitfalls to avoid in link building.

They include buying links, using automated tools, focusing on quantity over quality, ignoring relevance, and over-optimizing anchor text. It is essential to focus on building high-quality, relevant links from reputable sources naturally and ethically.

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