PPC For Recruitment Agencies

A good recruitment agency understands the need to attract qualified applicants and convince employers to them.

Recruiters use everything they can to get ahead of other companies in this competitive market. They end up spending a lot of money and time advertising their company.

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Pay-per-click is an overlooked advertising tool that will help attracting qualified applicants online. If you have been trying to get candidates and companies on board, and it has not been an easy task, we are here for you.

Below we explain why you need PPC for your recruitment agency, how PPC strategy works, and the cost and benefits of PPC for your agency.


What Is PPC For Recruitment Agency

PPC is an online marketing strategy used to advertise for a company or, in this case, a recruitment agency. Here, you pay for every click.

Using proper keyword research and phrases on your SEO campaigns can get people to view your job adverts, thus increasing awareness about your company. These keywords are displayed on search engines like google and used in your PPC campaigns.

If you are interested in other ways we can generate leads for Recruitment Agencies, be sure to check out our dedicated Recruitment Agency lead generation page to find out more information.

Why Do Recruitment Agencies Need PPC?

Recruitment agencies need PPC because it is an easy tool for advertising and improving the company’s search engine results. Recruitment agencies may need to focus on a target audience for certain jobs, and thus you need an advertising tool and PPC professionals to help you do that.

It is not merely an advertisement; you must be very strategic by using catchy words, conducting keyword research, and analysing google analytics to ensure the google ads convert.

We have specialists that will do a proper analysis of your customers to help you come up with an attractive ad. That is why you need PPC and digital advertising services.

The Benefits Of PPC For Recruitment Companies

Here are some of the great benefits of PPC for recruitment companies:

It is cost-effective

Unlike other forms of advertisement, where you have a fixed rate for advertising, PPC enables you to work within your budget. You can advertise your agency within your rates and increase or decrease your rates anytime. With PPC, you only pay when someone clicks; this guarantees you that your money is not spent wastefully.

You can test different ads

We help you track the details of your advertisement so that you can refine your strategies and see the advantages of PPC advertising in real life.

You can track whether you are on Facebook, Google, or Binge and constantly clarify your PPC approach. Additionally, these details can show you whether you are getting meaningful benefits from your investment; if not, you can easily change to something else.

Improve brand recognition

Brand recognition builds trust. Creating awareness about your agency makes the public familiar with it, and they can differentiate it from other competitive agencies.

The more your agency is known, the easier it gets to traffic people into it. Maintaining a high level of awareness of your agency will help you have a constant inflow of applicants and companies.

Why Choose Us?

We care about seeing your agency grow. As such, we have certified experts in the field to ensure that your ads perform successfully. We also provide our clients with guidance and suggestions on how to maximise on your ad, ensuring that your budget is used in the most productive ways.

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We also emphasise regular training for our staff to ensure they are updated with the changing recruitment industry trends. We have worked with many recruitment agencies; we do our best to understand each urgency’s particular needs and make the best decision for your agency.

How Our PPC For Recruitment Agencies Work

We first ensure that your recruitment website and job page are in good condition. Our expert teams analyse the keywords ideal for your recruitment agency.

We then test your keywords; this will show you which words are searched for often and the words that are less likely to be targeted but are still relevant because they are more specialised. Every click on these ads gives potential applicants for your agency. You then pay us whenever some one clicks.

Types of PPC for a recruitment agency

Here are the two types of PPC we can offer:

This is one of the most common types of PPC. It employs the use of search engines such as google Adwords and Binge ad to show your ads to people who search for certain keywords.

We can also carry out SEO for recruitment agencies up and down the UK, so do feel free to get in touch with us if this sounds like something you would be interested in.

Display advertising

Unlike paid search marketing, where only texts are used for advertising, display advertising incorporates visuals like banners and images. Images have a higher appeal to viewers compared to texts. Therefore, with display advertising, you are likely to get more clicks.

At Growth Giants our social media marketing for Recruitment Agencies has helped hundred of businesses over the years, so why not chat to our experts on what we can do to help you out.

How Much Does PPC For A Recruitment Agency Cost?

The average cost of a PPC campaign for a recruitment agency is between £400 to £10,000 per month.

Mostly, PPC is charged based on the total ad spend. This can be 10-20% of the total. Having a higher budget means that you get more leads. PPC can also be paid for at an hourly rate which is the favourite for most clients. This method makes it easy to see the work being put into a task.

Testimonials From Our Recruitment Agency Clients

This is what our clients had to say about PPC

“I had heard of this digital advertising company, but I didn’t think the PPC jobs would work magic for my company as they did; my company is doing fairly well thanks to the PPC advertising within my niche market.”

“PPC advertising has been too expensive for our company lately to get our job adverts out there. We tried the PPC campaign service, which has cut costs and yet is very effective on search engine. Job seekers are finding us faster on search results; the campaign effectively attracted our targeted audience.”

“The PPC ads are a worthy risk. I would recommend it for any company looking to be an employer brand among the other job boards on the internet. Their google ads service immediately improves your ranking on search results, an independent agency you can trust.”


What is PPC?

Pay-per-click is an online marketing strategy where you can advertise your agency on websites and social media platforms. The ad can be in the form of text, images, and videos.

What is PC ad spend?

It is also known as advertising spending. This refers to the budget that your agency prefers to work with.

Do people really click on PPC ads?

Oh yes! Online advertising is very effective since most people are on websites or social media platforms looking for jobs. People who click on the ad are more likely to apply for the vacancies.

Find Out More

PPC is a good marketing strategy for your recruitment agency; choosing high-quality ads can easily attract applicants and companies.

We are here to help you develop catchy ads at a very cost-effective price. Consider us the PPC experts. You are thus able to meet your goals and earn more.

Wanting PPC Specialists?
Talk to us today!

We have specialised with recruitment agencies and have done and continue to research recruitment agencies. We are the best choice for your company.

We offer paid search advertisement and display advertising that involves videos and images. You can also choose a payment method that is best for your company. Contact us today, and we will be glad to work with you.

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Dan Grant