Lead Generation for Solar Companies

There’s a lot of competition in the world of the solar industry today.

And when we say a lot, we mean that there are thousands of solar installers in the market.

If you’re a new solar company just getting started or an established brand in selling solar panels, the sheer volume of competitors you’re up against in your niche can be daunting, as a result, affecting the number of solar panel leads.

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The good news is there are many ways to grow your solar panel leads, but one of the first things you should focus on, whether as a new or existing business, is lead generation.


Here are five ways that solar lead generation can help your company grow:

  • Generate solar panel leads for salespeople in your company.
  • Increase brand awareness of your high-quality solar products.
  • Build relationships with potential customers looking for solar panels.
  • Improve your website’s SEO ranking putting you at the top of other solar installation companies.
  • Keep up with competitors and ensure you get the best commercial solar leads.

Why should a Solar Company work with a lead generation company?

A solar company that is serious about growing its solar installation company should be working with a solar lead generation company.

A lead generation company can help you find new customers by providing you with high quality leads that are ready to buy. They also provide other services such as email marketing and solar companies social media marketing. If your business is not getting enough sales leads, you need to hire a lead generation company.

There are many benefits to hiring a solar lead generation company for your solar panel business.

Here are just a few:

You can focus on selling and servicing customers instead of spending time calling people and cold-calling potential customers, thus we help in getting you high-quality solar leads.

With a strong marketing team focusing on solar lead generation, you’ll have more time to sell and service your existing customer’s solar panel instead of spending all day trying to find new ones.

This will help keep them happy and loyal to you as they will see that you care about them as much as they do about you.

You can focus on building your solar business instead of wasting time on solar panel leads that won’t buy from you immediately.

A good lead generation company will focus on generating leads that will be interested in what you have to offer so that when they call back or contact you, it will be worth your time talking with them further.

Why Choose Us?

There are many reasons why you should choose us as your lead generation agency for your solar panel company. First of all, we have years of experience in this industry, so you can expect that we know what we’re doing and we guarantee you will receive high-quality solar leads.

We will ensure to provide the best services for you, and that means that our team is dedicated to ensuring that you get the best results possible.

We also have a team of professionals who are experts in this field. They are knowledgeable about the solar energy industry and how to generate client leads.

These people will work hard to help you reach new customers and grow your business.

One more thing that makes us stand out from other agencies is our transparency.

We always let our clients know exactly what we’re doing and why we’re doing it, so there are no surprises when generating leads for your business!

How our Solar Company Lead Generation Works

Our solar company lead generation program is designed to reach your target market and get them interested in your solar services. We’ll start by building a profile of your ideal customer, including their needs, wants, and desires.

Then we’ll design an effective marketing strategy targeting specific customers and getting them excited about your solar services.

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Once we have a solid plan, we’ll start reaching out to potential customers with our powerful digital marketing techniques. We’ll use search engine optimisation (SEO) to get your website on the first page of Google so that you can capture new leads from all over the country.

We also use social media advertising to reach more people and drive more traffic to your website.

Our team members are experts at Facebook ads, Google AdWords campaigns, and more – they know how to ensure that every dollar you spend generates a return on investment (ROI).

Benefits of Lead Generation for Solar Company

Lead generation is the process of attracting new customers to your business. It is a vital part of any business marketing strategy and should be a top priority for any solar company.

Increased brand recognition

More leads equal more sales of your solar panel. When you have a consistent flow of quality leads in your pipeline, you can focus on closing deals rather than spending valuable time prospecting.

Improved sales conversion rates on your solar panel

Leads with more information and research behind them are much more likely to convert into paying customers than cold leads. The more qualified your leads are, the higher the chance they will become actual sales.

Increased revenue per sale of a solar panel

You can charge more money if you know exactly how much someone wants to spend on your solar panel before they even contact you.

This gives you an advantage over competitors who don’t have as much information about their prospects before they speak with them.

How much do Solar Company Leads Cost?

The average cost for leads for a solar company in the UK is around £25 per lead.

This comprises several factors, such as how many leads you want to buy and how they are targeted.

The price may vary depending on where you live in the UK and how professional your company is. For example, if you are looking at buying leads for a new business, then it will be more expensive than if you are buying them for an established one.

Types of Solar Company Leads

There are several types of solar company lead generation that can be used to generate new business for your business.

Online Advertising

This is one of the most common ways to generate new customers.

The internet has made it possible to reach many people at once with little effort, and it’s an effective way to get your message out there and build your brand.

If you need help advertising your solar companies, be sure to have a read of our advertising for solar companies page for more information on what we can do to help.

Direct Mail

Direct mail doesn’t have as much reach as online advertising, but it still reaches many people in a short period.

Plus, it allows you to send physical information about your company directly to potential customers, which can help build relationships that could ultimately lead to sales.


Telemarketing is another effective way to reach potential customers.

Still, it has fallen out of favor in recent years because many people find telemarketers annoying or intrusive, especially when they call during dinner or other inconvenient times.

Testimonials from our Solar Company Clients

“I’ve used your services for several years now and I’m very happy with the results. Your sales team is always on top of things and making sure that every customer is taken care of. The leads you provide are very good quality and I would recommend your company to anyone looking to get into the solar industry.”

“I wanted to say thank you for all of your help in getting our solar company site up and running. It was a pleasure working with you and your team, and I wanted to let you know how much I appreciate everything that you did for us!”

“I would highly recommend their services to anyone who needs help generating leads in their line of work, they offer the best rate in solar leads cost.”

How We Generate Our Solar Company Leads

We generate solar leads in a variety of ways, some of our most effective methods include:

Google search ads

These are the most cost-effective way to get leads because they cost very little per lead, and you can target specific keywords and locations.


We use SEO to ensure that your website ranks highly on search engines for keywords related to solar companies, such as “solar company.” This allows us to reach potential clients actively seeking help with their computer systems.

If you are interested solely in SEO for you solar company, be sure to visit the link and take a look at the services we have in much more detail.

Facebook ads

Facebook ads are also cost-effective, but they require a lot more time than Google search ads because you have to create different images for each ad and write compelling copy for each ad that’s tailored to your target audience.

Email marketing

Email marketing campaigns sent to our database of past customers or clients who have agreed to receive email updates from us (this is called an “opt-in list”). We send out these emails once or twice weekly, depending on our available time.


What is lead generation?

Lead generation is the process of collecting contact information and leads from potential customers. The term “lead” refers to any person or company that has expressed interest in your company, product, or service.

How does lead generation work?

Lead generation can be done through many different methods: cold calling, email marketing, social media marketing, and more.

What are the benefits of lead generation?

Lead generation lists potential customers who have already expressed interest in your company, product, or service.

By focusing on these individuals first, you can save time by only pitching your product to those most likely to buy it.

Find out more

If you’re looking to expand your solar company, there’s no better way than lead generation.

The benefits of lead generation are endless: you can reach potential customers who are actively searching for what you have to offer, they’re more likely to be interested in working with you because they’ve already reached out to you, and it’s cost-effective.

Wanting Lead Generation Specialists?
Talk to us today!

If you’re interested in learning more about the benefits of lead generation and how it can work for your solar company, just call us.

We’ll be happy to answer any questions you may have!

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Dan Grant