Email Marketing for Orthodontists

Email marketing is an effective tool for orthodontists to promote their services. With its ability to deliver targeted messages directly to the inbox of interested individuals, email marketing has become an essential component of any successful orthodontic marketing strategy. Our email marketing agency offers unique and effective services in the U.K.


What is Email Marketing for Orthodontists?

Email marketing strategy for orthodontists is a digital marketing strategy that sends targeted and personalised emails to current and potential patients. It aims to build relationships, promote services, provide valuable content, and encourage patient engagement and loyalty.

The Benefits of Orthodontists’ Email Marketing

Patient Communication

Well-designed email marketing strategies allow orthodontists to communicate directly with their patients promptly and efficiently. They can send appointment reminders, treatment updates, educational content, and important announcements, keeping patients informed and engaged.

Relationship Building

Emails plus social media platforms provide an opportunity to build strong relationships with patients. By delivering personalised and valuable content, orthodontists can establish trust, demonstrate expertise, and foster long-term loyalty. Building a solid patient-provider relationship enhances patient satisfaction and encourages referrals.

If you are interested in other ways you can increase sales and revenue, be sure to check out our lead generation for orthodontists page for more information.

Targeted Marketing

Email marketing campaign enables orthodontists to segment their patient list and send targeted messages based on specific demographics, treatment stages, or interests. This level of personalisation ensures that patients receive relevant information and offers, increasing the likelihood of engagement and conversion.

Why Choose Us?

Our company offers customised content and strategies that align with the goals and objectives of orthodontic practices. Our team understands the importance of delivering relevant and engaging content to attract and retain patients, promote orthodontic treatments, and increase appointment bookings.

Besides, we ensure that each email aligns with the dental practice brand identity, incorporating their logo, colours, and consistent visual elements for better social media presence. It helps to reinforce brand recognition and trust among recipients.

At Growth Giants we also offer a more traditional style of marketing, if this sounds like something you may be interested in, be sure to check out our orthodontist advertising services pages for more information.

What Makes Good Email Marketing For Orthodontists Firms?

Tailor your emails to address the specific needs and interests of your subscribers. Good email marketing and use of the best digital marketing tool for orthodontist firms involves delivering relevant and personalised content essential to capturing your audience’s attention. It can include educational content about orthodontic treatments on social media pages, oral health tips, success stories, and promotions relevant to their treatment stage or interests.

Additionally, each email should have a clear and prominent call to action that guides recipients toward the desired action. Whether scheduling an appointment, contacting your practice, or taking advantage of a promotion, ensure your CTA stands out and is easy to follow.

Types of Email Marketing We Offer for Orthodontists


Newsletters are regular emails that provide valuable content to your subscribers. They can include updates about your business, industry news, tips and advice from a healthcare provider, curated content for existing patients, promotions, and upcoming events. Newsletters help you stay top-of-mind with your audience and build customer loyalty.

Promotional Emails

These dental email marketing promote specific products, services, or offers. They can include discounts, limited-time offers, new product launches, or exclusive subscription deals. Promotional emails help drive sales and conversions.

Welcome Emails

These emails are sent to new subscribers or customers to introduce your brand, provide a warm welcome, and set expectations. They can include information about your products or services. A thank you message and an invitation to explore your website or make a purchase.

How Much Does Email Marketing Cost for Orthodontists Companies?

The cost of email marketing for orthodontists in the U.K. ranges from £2000 to 3500 per month. The price differs depending on the campaign length, type of email marketing, and the customisation level.

Here at Growth Giants we also offer social media marketing for orthodontists, be sure to check out that page if this sounds like something you may be interested in.

Client Testimonials

“I have been using their email marketing services for my orthodontic practice, and I am delighted. The team understands the unique needs of our industry and has consistently delivered engaging and targeted email campaigns for our referral program. The professional design and branding have helped to reinforce our practice’s identity, and the analytics and reporting have provided valuable insights into campaign performance and reatianing current patients. I highly recommend their services to any orthodontist looking to enhance their email marketing efforts.”

“We have seen a significant improvement in our patient engagement and appointment bookings since partnering with them for email marketing. Their customised content and email subject line plus strategies have allowed us to connect with our patients deeper, and the targeted audience segmentation has ensured that the right messages reach the right people. Thanks to their understanding of our user’s news feed. The email templates are visually appealing and optimised for conversion, and the analytics and reporting have been instrumental in measuring our success. We are thrilled with the results and would highly recommend them.”

“Their expertise in orthodontic marketing shines through in every campaign they create for us. The team takes the time to understand our goals and objectives and crafts customised email content that resonates with our patients. We received quality support, and the continuous optimisation ensures our email marketing efforts succeed.”


Q. How often should orthodontists send emails to their patients?

Sending emails regularly, such as once or twice a month, can help maintain patient engagement without becoming intrusive. The frequency of email communication can vary depending on the goals and preferences of the orthodontist and their patients. We recommended balance staying engaged and manageable for the recipients.

Q. How can orthodontists personalise their email marketing campaigns?

Orthodontists can personalise email marketing campaigns by segmenting their subscriber list based on demographics, treatment stage, appointment history, or specific interests. They can then create targeted content and tailor the messaging to each segment. Personalisation can also include using the recipient’s name in the email, sending personalised recommendations, or offering exclusive discounts based on the patient’s preferences or needs.

Q. Should orthodontists use email marketing software or platforms?

Email marketing software or platforms can simplify creating, sending, and managing email campaigns. These tools offer features such as email templates, automation, subscriber management, analytics, and tracking. They help orthodontists streamline their email marketing efforts, improve efficiency, and provide valuable insights for campaign optimisation.

Find Out More

Email marketing has become vital for orthodontists to engage with patients, promote services, and foster long-term relationships. By leveraging the power of personalised and targeted communication, orthodontists can effectively reach their patient base and deliver relevant content that resonates with their needs. You can contact our company for the best email marketing services in the U.K. 

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