Building Links with Skyscraper Content

Link building is an essential component of any successful SEO strategy. The skyscraper technique is one popular approach to building high-quality links.

If you are interested in an in depth look at Link Building, be sure to check out the link for much more information on the topic.

The method involves identifying popular content in your niche and creating quality content; you then contact the sites that link to the original content and encourage them to link to your improved version.

Skyscraper content can be a powerful way to attract backlinks and improve your website’s authority and search engine rankings. An effective link building tactic. However, particular challenges can hinder you from achieving your objective.


What is Skyscraper Content?

Skyscraper link building and content is created to be the best and most comprehensive content on a particular topic looking for organic search traffic.

This technique is the brain child for Brian Dean. The idea behind skyscraper content is to create content that is so good, informative, and comprehensive that other websites and publications in your industry or niche will naturally want to link to it. The backlinks will improve your ranking and increase the number of people visiting your website.

Here are some characteristics of an effective skyscraper link building technique:


Skyscraper content should be complete and cover all aspects of the topic in depth. It can include videos and images to make the content more engaging.


The content should offer a unique perspective on the topic and provide new insights or information not available elsewhere.


Skyscraper content should be classic and backed up by research, data, and credible sources. It can establish your website as a trusted source of information in your industry or niche.


It should be shareable and easily shareable on social media and other online platforms. It can increase reach and attract more links and traffic to your site.


Skyscraper content should be easy to read, navigate, and understand for a better user experience and engagement with your content.

By creating high-quality, comprehensive skyscraper content, you can attract more links, improve your search engine results pages, and establish your website as a trusted and authoritative source of information in your industry or niche.

What is Link Building?

Building links is acquiring hyperlinks from another skyscraper page to your website. Links with relevant content are essential for SEO because they prove that other websites consider your content valuable and relevant.

Link building can be done through various tactics, including creating high-quality content with target keyword that naturally attracts backlinks, guest posting on other websites, and reaching out to other websites to request backlinks. Link building aims to improve your website’s rankings, increase organic traffic, and increase conversions and revenue. 

If you want to find out the Top Link Building Tools in 2023, be sure to check out the link where we go into the topic in much more detail.

How to Do Link Building with Skyscraper Content

Building links with skyscraper content is a strategy that involves creating quality content designed to be a better version of the existing content on a particular topic. Here are some steps you can take to build links with skyscraper content:

Identify relevant topics

Start by identifying issues that interest your target audience and are relevant to your business or industry.

Research existing content

Conduct research to identify existing content on the topic and evaluate its quality, format, and presentation on site explorer. It will help you identify improvement opportunities and create content that offers a better user experience.

Create your content

Create high-quality, in-depth content with a comprehensive and authoritative topic overview. It can include incorporating videos, images, and infographics to make your content more attractive and engaging.

Promote your content

To attract link builders, you can promote your content through social media, email marketing, and online communities. It can increase visibility and attract websites link.

Reach out to relevant websites

Identify relevant websites and publications in your industry or niche and reach out to them to introduce yourself and share your content. Offer to write guest posts or contribute content to their website in exchange for a link to your content.

Monitor your progress

Monitor your backlink profile and track your search engine rankings to identify areas where you can improve your link-building strategy. It can include analysing the quality and relevance of the websites linking to your content and identifying new opportunities for outreach and promotion.

Importance of Skyscraper Content in Link Building

Building links with skyscraper content improves your website’s search engine rankings, drives more traffic, and leads to your site. Here are some reasons why the skyscraper technique work with building links and why content is essential:

Establishes Authority

You establish yourself as an authority in your industry to attract links from other referring domains and improve your search engine rankings.

Drives Traffic

When your skyscraper content attracts links from other websites, it can drive more traffic. People will likely click your links to read more about your exciting posts. 

Increases Visibility

When your skyscraper content attracts links from other websites, it increases the visibility of your content in search results. It can improve your website’s search engine rankings and attract more traffic and leads to your site.

Builds Relationships

Quality content can help build relationships with other website owners and influencers in your industry or niche. It can lead to future opportunities for collaboration and link-building.

Long-lasting Results

Unlike other forms of advertising, building links with skyscraper content can provide long-lasting results. Besides, it can continue attracting links and driving traffic to your site for years if your content remains relevant.

Challenges of Using the Skyscraper Technique

While the skyscraper technique can be an effective strategy for building high-quality backlinks, it does come with some challenges. Here are a few challenges you may face when using the skyscraper technique:

Time and resources

Creating skyscraper content takes a lot of time and resources, which may be challenging for small businesses.

Finding link prospects

Identifying and contacting relevant websites to promote your content and earn backlinks can be time-consuming. It may also be challenging to find high-quality link prospects that are willing to link to your content.

Content saturation

Some industries or niches may already have a high volume of high-quality content, making it more challenging to create genuinely better content than what already exists.


Even if you create high-quality content, there may be significant competition in your industry or niche, making it easier to earn backlinks.

Changing search algorithms

Search engine algorithms constantly change, so that the skyscraper technique may become less effective over time.

Despite these challenges, the skyscraper technique can still be a valuable strategy for building high-quality backlinks and improving search engine rankings.

By creating genuinely great content and building relationships with relevant websites in your industry or niche, you can overcome these challenges and succeed with the skyscraper technique.

How to Choose the Right Topic for Skyscraper Content

Choosing the right topic for your skyscraper content with a keyword difficulty that is low is crucial to its success. Following these steps, you can select a topic for your skyscraper content that is relevant, valuable, unique, and aligned with your target audience’s interests.

It will increase the chances of attracting backlinks and achieving success with your skyscraper content strategy. Here are some steps to help you select the right topic:

Identify your target audience

Do more research about your target audience and identify their needs and what they are lacking. It will help you choose a topic that is relevant and valuable to them.

Research keyword and topic trends

Conduct keyword research and analyse industry trends to identify popular and relevant topics to help produce high-ranking content. Use Google Trends, keyword research tools, and social media platforms to gather insights.

Analyse competitor content

Look at your competitors’ work and the topics they cover. Identify content that is performing well and has attracted many backlinks. It can provide insights into popular and link-worthy topics in your industry.

Brainstorm unique angles

Consider how to provide a unique perspective or angle on a topic. Look for gaps or areas where existing content may be lacking and find ways to fill those gaps with your skyscraper content.

Consider evergreen topics

Evergreen topics remain relevant and valuable over time. Choosing evergreen issues ensures that your skyscraper content will have longevity and continue to attract backlinks in the future.

Align with your expertise and goals

Choose a topic that you understand well and is relevant to your business. It should be something you can genuinely provide valuable insights on, aligning with your overall content strategy.

Validate with audience research

Before finalising a topic, validate it with your target audience. Conduct surveys, engage in social media discussions, or ask for feedback to ensure the topic resonates with your audience.

How to Promote Skyscraper Content to Attract Backlinks

Promoting your skyscraper content is essential to attracting backlinks and achieving success with the skyscraper technique. Here are some effective strategies for promoting your content:

Reach out to link prospects

Identify relevant websites and individuals in your industry or niche that might be interested in your content. Contact them through their email addresses or social media accounts and share your content. Be sure to personalise your outreach and explain why your content is valuable and relevant to them.

Share on social media

You can share your content on social media platforms like Facebook and Twitter. Use relevant hashtags and tag any individuals or organisations mentioned in your content for maximum reach.

Email outreach

Send personalised emails to your email list, influencers, and other relevant individuals or organisations. Include a summary of your content and a link, and explain why it would be valuable to them and their audience.

Guest posting

Write guest posts for relevant websites and include links to your skyscraper content within the post. It will expose your content to a broader audience and increase the chances of earning backlinks.

Repurpose content

Repurpose your skyscraper content into different formats, such as infographics, videos, and podcasts, and share them on relevant platforms. It will increase the reach and visibility of your content and attract more backlinks.

Collaborate with influencers

Collaborate with influencers in your industry or niche to promote your content. It could include hosting webinars or podcasts together, guest posting on their blogs, or co-creating content.

Use paid promotion

Consider using paid advertising to increase the reach and visibility of your content. That includes social media ads and sponsored content.

Tools Used in Skyscraper Technique

Several tools can be used in the skyscraper technique to help identify and analyse popular content and potential link prospects. Using these tools, you can streamline the process of identifying popular content, finding potential link prospects, and managing your outreach efforts.

However, the quality of your content and outreach strategy will determine your success with the skyscraper technique. Here are some of the tools you can use in skyscraper technique:


A powerful SEO tool that can help you analyse backlinks, keyword rankings, and traffic for your website and competitors.


Another popular SEO tool that offers a wide range of features, including keyword research, competitor analysis, and content analysis. Its content marketing platform can help you find popular content and potential link prospects.


BuzzSuma is a content marketing tool that can help you identify popular content and relevant influencers in your industry. It allows you to search for content based on keywords and topics and provides insights on social shares and engagement.

Google Alerts

A free tool that can help you monitor mentions of your brand, keywords, or topics in real-time. You can set up alerts for specific keywords or topics to receive notifications when new content is published.

Ninja Outreach

Ninja Outreach will help you find potential link prospects and influencers in your industry. It allows you to search for relevant websites and individuals based on keywords and topics and provides contact information.

A tool that can help you find email addresses for potential link prospects based on domain or company name.


A project management tool that can help you organise and track your outreach efforts. You can create boards for different campaigns and use cards to keep track of potential link prospects, outreach templates, and follow-up reminders.

How Skyscraper Technique Fails in Link Building

While the skyscraper technique can effectively build backlinks, it’s important to remember that it’s not a guaranteed success strategy. Here are some reasons why the skyscraper technique might fail in link building:

Low-quality content

If your content isn’t high-quality, valuable, and unique, it is unlikely to attract backlinks, even if you use the skyscraper technique. Poorly researched, written, or formatted content is unlikely to stand out.

Lack of promotion

It is unlikely to attract backlinks if you don’t promote it effectively, even if you have great content. You must actively contact potential link prospects, share your content, and use other promotion strategies to reach the right audience.

Poor outreach strategy

The outreach process is a critical component of the skyscraper technique, and if it needs to be done better, it can undermine your efforts. If your outreach emails are spammy, generic, or lack personalisation, you’re unlikely to get a positive response from potential link prospects.


You may sacrifice the quality and value of your content if you don’t focus heavily on optimising your content for search engines. It can turn off potential link prospects looking for high-quality, valuable content relevant to their audience.

If you need any more information on the SEO process, be sure to check out our SEO page for any tips and tricks you may need when optimising your website.

Saturation of the market

In some industries or niches, the competition for backlinks can be intense, and the market may be saturated with similar content. In these cases, it cannot be easy to stand out with the skyscraper technique, and you may need to explore other link-building strategies.

It is essential to focus on creating quality, valuable, unique content, promoting it effectively to the right audience, and using a personalised outreach strategy that emphasises building relationships with potential link prospects to avoid these pitfalls.


How can I make my skyscraper content better than existing content?

Conduct thorough research and analysis of existing content to improve your skyscraper content. Identify gaps, add valuable information, improve the presentation, include visual elements, and make it more user-friendly and engaging.

How long does it take to see results from link building with skyscraper content?

The timeframe for seeing results can vary depending on your industry, competition, content quality, and promotion efforts. Generally, it takes time to build relationships, gain visibility, and attract backlinks. Be patient and consistent in your link-building efforts.

How can I measure the success of my skyscraper content?

You can measure the success of your skyscraper content by tracking the number of backlinks, social media shares, and traffic it generates for your website. Google Analytics helps track search engine rankings and monitor your website’s performance.


Skyscraper content is a better version of the existing content on the web. It covers a topic in-depth, includes original research or insights, and provides value to the target audience. Building links with skyscraper content can boost your website’s authority and improve your search engine rankings.

You increase your chances of attracting backlinks from other websites by creating high-quality, comprehensive, and valuable content that outshines existing content on the web.

However, it’s essential to recognise the challenges of the skyscraper technique. It requires careful research, personalised outreach, and standing out in a competitive landscape.

To maximise your success with the skyscraper technique, create excellent content and promote it actively through various channels, including social media, email outreach, and influencer collaboration.

Personalise your outreach efforts and build relationships with potential link prospects. Remember, the skyscraper technique should be used with other link-building strategies such as guest posting, content partnerships, and relationships with industry influencers.

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Dan Grant