How To Create Effective Website Forms

One year ago, 266 million shopped online. Are you one of them? If so, you have probably used web forms before. Web forms are critical for the success of the businesses that design and implement them on their websites and the customers who use them to acquire information, products, and services.

Users can submit information to a server via a website’s web form (an HTML form). Users provide personal information when they do things like subscribe to a newsletter or make a purchase.

Web forms serve many purposes for marketers, including order fulfilment, customer data management, and lead generation.

We have a dedicated blog page on the evolution of web design, it is a great blog post to check out regarding all things web design.

Likewise, web forms can have significant effects on a company’s operations.

Thirty per cent of marketers used the appropriate create forms fields when asked how to get more quality leads. A recent study found that a multi-step form structure with clear instructions converted sixty per cent of site visitors into leads.

By guiding visitors through the sales funnel, businesses may boost conversions by creating web forms. This occurs when a site visitor gives you their information in exchange for anything (like access to a free trial or a product).

When a potential customer fills out an online form, the data is transferred to a server.

The length, format, content type, and design of web forms can vary greatly; there is no “one size fits all.” They need to accommodate your company’s requirements and facilitate the collection of the desired data from your leads. This also means there is no set procedure for making a web form.


Why Should I Make Web Forms?

With the use of web forms, data collection and management are simplified. They are integrated into your website, making it simple for potential customers to provide their contact details. Businesses rely heavily on web forms to get the necessary data from prospective clients.

Use Cases For Web Forms

Web forms can be used to:

  • Gather all relevant details.
  • Collect Shipping Data
  • Conduct a consumer survey.
  • Online shopping cart checkout

How To Create A Web Form

  • Clarify the purpose of your form.
  • Select a web form type.
  • Include form fields.
  • Integrate your web form into your site.
  • Secure your website’s form.
  • Analyse your web form’s results after testing it.

Follow the instructions below, but remember the data you truly need from your leads as you go. Consider the incentive’s value at the end of the web form and make any necessary adjustments.

The first step in developing a web form is settling on its function.

Clarify the Purpose Of The Form

The form’s intended use must be made crystal clear. Prospects filling out your web form should be able to understand its purpose efficiently. Some suggestions are provided below.

Make use of simple headings

Leads can quickly fill up your form thanks to clear headings. Clear, concise headers will assist in keeping your leads from wasting any more time than necessary filling out your form.

Simple headings include “Contact Us,” “First Name,” and “Preferred Method of Contact,” among others.

Provide Precise Guidance

 Start your form with a phrase or two explaining what information you need from your prospects. You can also briefly explain the need for this data to maintain lead transparency. Form fields should always have clear descriptions.

A sample web form introduction reads: “We would like to learn more about you through this online survey so that we can better cater future issues of our newsletter to your specific needs and interests.”

Consider The Appearance of Your Web Form

Maintaining a well-designed, clutter-free form will help make the entire process simple for your potential leads.

People like having to wade through blocks of text to obtain the information they need, and messy content needs to be more professional. If you carefully design your form, your leads will be able to tell within seconds.

What Are The Benefits Of Making Web Forms Easier To Use?

  • You will earn people’s confidence.
  • You will give off an air of profound competence.
  • You will see a rise in sales as a result.

Visitors are more likely to participate if you explain which form they must fill out and why you ask them to provide certain information.

You want your visitor’s experience with any form on your site to be simple, whether it is a shipping form, sign-up form, survey, or quiz.

If a competitor’s website has a layout that shouts “customer first,” you may assume that they put their customers’ needs before anything else and are serious about doing business. The same holds for online forms.

If a competitor’s website has a layout that shouts “customer first,” you may assume that they put their customers’ needs before anything else and are serious about doing business. The same holds for online forms.

More leads will be converted into sales if the web form users complete is more user-friendly. Leads will convert if your form is intuitive, easy to understand, and aesthetically beautiful.

The user experience can be enhanced by prioritising the form’s design and context. Website visitors will be more motivated to fill out your form and convert.

Select A Web Form Type

Which type of online form you use, which questions you ask, and how to style responses are all determined by your form’s intended usage. Some common varieties of online survey tools are outlined below.

Lead Generation Form

Lead generation begins with these web forms. Typically, they need to know your name, company name, email address, phone number, and occasionally even a password so that you can log back into the site.

Sign Up Form

If a prospect is interested in signing up for your service, they will fill out a web-based registration form. Sites like eBay, Ebates, and Craigslist are particularly prone to this. A potential buyer must sign up for an account by filling out a registration form to post an item for sale on one of these sites.

Survey Form

Response options on survey web forms range from multiple-choice to fill-in-the-blank to free-form text. They are helpful because they provide insight into how customers feel about your services. They aid in enhancing future contacts with clients and enlightening prospects on how your company may serve their needs.

Order Form

As its name implies, order forms enable customers to order through your website. Customers can make purchases and have their orders shipped to them immediately. Many order forms include several fields because they need to collect billing, shipping, and contact information.

Contact Form

Using a contact form, potential customers can pose questions, voice concerns, or even justify a refund request to your company.

These online forms often have sections for contacts to provide their name, email address, and order number. Leads can specify their preferred contact method and provide context for their inquiry in a drop-down menu or free-form text box.

Prepare Your Form By Including The Necessary Fields

Before adding fields to your form, consider what information you need from your leads. Get the info you will need first.

Then you can determine the best names for your form fields, the questions to ask, and the mandatory fields your visitors must fill out. Visitors’ basic contact information (name and email address) should always be required to identify individual entries, regardless of the nature of the request.

Include The Form On Your Website

After finishing a web form, it must be published and embedded on the website. This is where people click to get to your form on your website. Set the embed location for your form.

Choose the best landing page for the online form on your website. Typical inquiries include the following:

  • Do you want the email subscription form to be at the bottom of the homepage?
  • Do you have a page dedicated to receiving messages from site visitors, complete with a contact form, if you have one?
  • Do your web forms make sense (shipping, invoicing, then payment) for a customer who makes a purchase?

Create A Safe Web Form

Businesses and customers alike now value privacy exceptionally highly. The information provided by your leads can be kept private by using a secure web form.

As a result, more applications will be sent in. Your online forms can then ensure that only genuine email addresses will be input.

Test Your Form And See How It Performs

After you have a form builder and integrated your web page form into your site, you should check its functionality by running analytic reports. Plus the form’s appearance. Is there enough room for them to enter a response to a question in the space provided?

If it does not work, try the long text field to see if they react differently. Repeated comments from site visitors may indicate a need to redesign the form or add new areas to serve your prospective customers better.

Your marketing efforts, including your first web form, should be geared toward helping your clients, inform users and generate leads.

Verify that the email alerts configured in your web form creation software send the correct information. You can fill out the website form as a potential customer and set up an email alert to achieve this. If the email notification setup process fails, try it again.

Designing Web Forms: Helpful Web Form Design Tips

The following are some suggestions when designing your web form and analysing submissions. These will ensure your form is user-friendly, efficient, and beneficial to your company and leads.

Be Direct

Directness in web form design benefits both you and your potential leads. You will also ensure misunderstandings occur. Openness can be achieved by using a web form header, descriptive form field titles, strategic placement on your website, and the elimination of superfluous language.

Use The Right Form Fields

Make sure your form fields are relevant to your leads and will yield the information you need. Leads should have the option to enter data in paragraph form. Hence, long-text entry fields should be made available. Incorporate short-entry areas if they must enter only a few words or a sentence.

Use checkboxes or radio buttons for questions with multiple possible answers and multiple-choice options if you are conducting a survey.

Apply Input Constraints

Think about implementing form field-specific input limitations. For instance, if you know your short-entry form field needs only one sentence, you may set a constraint to limit the lead’s entry to that length. Both the form’s reviewer and your lead will appreciate the time savings.

You Need To Include A Submit Button On The Form

Including a “Submit” button ensures that users can confidently finish the form and transmit data to the server. Furthermore, they will know that you and the rest of the staff have received their suggestions and are paying attention to what they have to say.

Use Smart Fields

Let us pretend you have an account on a particular website and are filling out a different web form there. You can repeat your efforts if this form field contains questions already asked on another website.

Using smart fields, your leads will not have to fill out any fields that are not relevant to them.

Get Your Form In Order

Leads will appreciate the simplicity of completing a lengthy web form if all the fields are presented in a single column. Keep form fields together on the same line only when doing so makes sense to the reader.

For instance, keep the date’s components (day, month, and year) on separate lines. You may prevent making your lead feel like they’re being inundated with questions by putting all of the form fields in one column.

Notify The User Of Any Problems

It is essential to let leads know if they are filling out your web form correctly. If customers try to submit an invalid area code or a state name in the “Town” section or attempt to enter more characters than allowed, incorporate warnings.

Again, this simplifies the process of reviewing the content given by your leads and saves you time in the process. Follow these guidelines to develop error messages that your users will understand.

Create An Appealing Design For Your Form

Does it take a visitor to your website only 50 milliseconds to determine whether to stay after viewing the homepage? The appearance of a web form is also essential. A well designed web form should have the following. Additionally, keep these guidelines in mind.

  • Create a consistent brand identity for all of your forms.
  • Use a style consistent with that of your organisation for maximum professional appeal.
  • Think about the layout, colours, and text size.
  • Maintain a neat and orderly space.

Justify Your Requests For Specific Pieces Of Information

It would be unpleasant if, while filling out a web form for another company, you were asked for your card details even though you were not making a purchase.

This is a quick method to ruin your reputation and lose a potential client.

To prevent this, ensure your online form explains why it needs the information it does. You will come across as professional, thoughtful, and customer-oriented if you have thought of queries your leads might have.

Web Form Design Errors And Ways To Fix Them

Excessive formalism:

Making the form simple is a standard error in web design. It can lead to users staying on the forms prematurely. You can remedy this by reducing the number of fields, writing in plain English, and prioritising the most critical data.

Poor Visibility:

Another standard error is making the form fields and buttons unreadable or challenging to find and using contrasting colours and huge, bold fonts to highlight the form fields to remedy this. Make sure the forms are well aligned on the page as well.

Improperly detailed questions:

If you bombard a person with fewer questions, they can get frustrated and leave. Only give out information that is essential to fulfil the request. You can indicate what kind of information is needed by using placeholders.

Lengthy forms:

Users may become frustrated with lengthy forms and decide to close the browser. This is solved by dividing the form into manageable subsections.

No feedback:

User annoyance can be avoided by providing immediate feedback after submitting the form. Ensure the user gets a message when they submit the form, thanking them for their time and explaining the next steps.

Confusing instructions:

Ensure your forms include clear instructions to help users fill them out. Label the form fields and explain what information is expected of users.

Unadaptable form layout:

Use the form’s mobile form design and desktop-friendly “responsive design.” Ensure the typeface and buttons are the right size for mobile users, and put the forms in the right place.

Technical Errors:

Mistakes in submitting forms can be frustrating for users. Make sure your form is working correctly by testing it thoroughly, and address any technical difficulties that may arise. Make sure the user is informed of and taught how to fix any technical issues they may encounter.


Using web forms, you can monitor your online leads, follow up with customers and prospects, and gather more information about your ideal customers. They improve the user experience and provide your potential customers with what they want. You can start growing your business and expanding your network immediately using web forms.

Profile Overview

Uploaded By

Dan Grant