5 Benefits of PPC Ads

PPC campaigns allow advertisers to place ads on search engine results pages, social media platforms, and other digital channels. Below are the many benefits of Pay per click advertising, including increased brand awareness, targeted marketing, measuring and regularly optimising campaigns.

PPC advertising can offer significant advantages for your digital SEO strategy for any small business looking to grow its online presence or a larger company seeking to maximise its marketing ROI.


Benefits of PPC Advertising

Listed below are some of the key benefits we have found when opting to choose PPC Advertising:

It Increases Brand Recognition

PPC advertising can increase brand recognition by placing your ads in front of potential customers actively searching for your products or services. By appearing at the top of search engine results pages (SERPs), your brand can gain increased visibility and exposure to a wider audience.

PPC keyword data also allows targeting specific audiences based on demographics, interests, and behaviours. This targeting can help you reach the right people with the right message, increasing the likelihood of conversion and building brand recognition.

Additionally, PPC advertising can provide opportunities for remarketing, which involves showing ads to people who have previously interacted with your website or ads. It can increase brand recognition among people interested in your products or services.

It is cost-effective

You only pay when someone clicks on your ad

Popular PPC advertising platforms allow you only to pay when someone clicks on your ad. That means you are only paying for actual engagement with your brand rather than simply paying for ad placement.

You can set a budget

With PPC advertising, you can set a daily or monthly budget, which helps you control your advertising costs. You can adjust your budget any time you feel like depending on the campaign’s outcome.

You can target specific audiences

PPC advertising allows you to target specific audiences based on demographics, interests, behaviours, and more you just need to analyse your google analytics data. By reaching the right people with your ads, you can increase the likelihood of conversion and reduce wasted ad spend on google search results.

You can track your results

PPC advertising allows you to track your results in real-time to see which ads perform well and adjust your content marketing strategy accordingly. It helps you optimise your ad spend and improve your ROI.

It is measurable and trackable

PPC user data provides measurable results, allowing you to track the success of your campaigns and make data-driven decisions.

Conversion tracking

With conversion tracking, you can track specific actions that users take on your website, such as filling out a form, making a purchase, or downloading a whitepaper. It lets you see which ads drive the most valuable traffic to your site and adjust your campaigns accordingly.

Click-through rate (CTR)

CTR measures the percentage of people who click on your ad after seeing it. A high CTR indicates that your ad is relevant and compelling to your target audience.

Cost per click (CPC)

CPC measures the amount you pay each time someone clicks on your ad. By monitoring your CPC, you can ensure you get the most value for your advertising spend.

Ad position

Ad position measures where your ad appears on the search engine results page. A higher ad position generally leads to more clicks and conversions.

Quality score

The quality score measures the relevance and quality of your ads, keywords, and landing pages. A higher quality score can lead to lower CPCs and higher ad positions.

If you want to find out more information on how you can better optimise your landing page, we have a blog post with lots of information on the matter which can be used for both beginner and advanced members of the SEO industry.

It increases traffic to a website

PPC ad can increase traffic to your website by placing your ads prominently on search engine results pages (SERPs) and relevant websites within the ad network. Here’s how PPC performance helps drive traffic:

Enhanced visibility

PPC ads appear at the top of search engine results, above the organic search results. This prime placement increases your brand’s visibility and drives more clicks and traffic to your website.

Targeted keyword selection

You can select specific keywords relevant to your business to help boost your organic marketing efforts. Your ads are more likely to appear, attracting targeted traffic to your website when users search for those keywords.

Ad extensions and features

PPC platforms provide various ad extensions and features that enhance your ads and marketing strategies, such as site links, callouts, and call extensions. These additional elements of Google display network make your ads more attractive and informative, encouraging users to click and visit your website.

Geographical targeting

PPC advertising allows you to target specific locations, ensuring your ads are shown to users in your target market. It helps drive relevant traffic to your website from specific geographic areas.

Remarketing campaigns

Remarketing allows you to show ads to users who have previously visited your website but did not convert.

Testing and optimisation

PPC advertising can test different ad variations, landing pages, and targeting strategies. You can refine your campaigns through ongoing testing and optimisation to drive more relevant traffic to your website.

Allows for targeted advertising

PPC advertising enables targeting by allowing advertisers to choose specific demographics, interests, and behaviours of their target audience. Advertisers can use various targeting options to reach potential customers more likely to be interested in their product or service.


How can I optimise my PPC campaign for better performance?

To optimise your PPC campaign, focus on keyword research, ad copy testing, landing page optimisation, targeting options, bid adjustments, and ongoing monitoring and analysis. Continuously refine and adjust your strategy based on performance data.

How does PPC advertising work?

In PPC advertising, advertisers bid on keywords relevant to their target audience. When users search for those keywords, the search engine displays relevant ads. Advertisers pay only when their ads are clicked, hence the name “pay-per-click.”

Which platforms offer PPC advertising?

You can use platforms like Google Ads, Microsoft Advertising, Facebook Ads, Twitter Ads, and LinkedIn Ads for your PPC advertising. These platforms offer different targeting options, ad formats, and audience demographics, allowing businesses to reach their target audience differently.


The benefits of PPC advertising are many and varied. They include increased brand awareness, targeted marketing, increasing traffic to your website, and it is affordable to all businesses.

If you want an in depth guide on how to optimise your PPC ads, be sure to head over to our dedicated blog post on the topic for a much more in depth look.

Companies can create highly effective and cost-efficient campaigns that deliver results by taking advantage of the many features and tools available for PPC advertising. PPC advertising can offer significant benefits for your business.

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