Email Marketing for PR Agencies

Email marketing is a powerful tool for PR agencies looking to reach and engage with their target audience. Our team of specialists possesses a deep understanding of the PR landscape and has established a reputation over the years for delivering exceptional results for clients throughout the UK with our email marketing software.

By leveraging email’s vast reach and personalisation capabilities, a marketing agency can build stronger relationships with journalists, influencers, and other stakeholders, resulting in more coverage and better client results.

Whether through targeted campaigns, content, or messaging, email marketing efforts are the cost-effective and results-driven ways to build and maintain relationships. Our digital marketing services can drive actual business results for clients and create a more successful agency.

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What is Email Marketing for PR Agencies?

Email marketing uses email communications to promote and publicise products, services, or events on behalf of a client. Public relations agencies use it to reach out to journalists, influencers, and other media members to secure coverage for their clients.

They may also use it to reach out to potential customers, investors, and other stakeholders to build relationships and generate interest in their client’s products or services. Email marketing campaigns can include newsletters, press releases, event invitations, and other digital marketing services that give your business strategy that extra edge.

The Benefits of PR Agencies Email Marketing

PR agencies can use email marketing to build relationships with journalists, influencers, and other industry professionals. They can use it to pitch story ideas, share news and updates, and build brand awareness. Firms can also use email marketing to track and measure the success of campaigns and gather valuable data on target audiences. Overall, it is a cost-effective and efficient way for agencies to reach their target audiences and achieve their goals.

If you are interested in other was you can increase sales and revenue, be sure to check out our lead generation for PR Agencies page for more information.

Why Choose Us?

Getting an email marketing agency that can fit the bill to deliver can sometimes be tricky. But we are the best when you think of digital marketing. These are some of the reasons why we are the email marketing company to partner with if you are looking to make a drastic change within your industry.

  • We have a team with a proven track record of delivering high-performing email campaigns that increase engagement, conversion and community relations.
  • Our team comprises experts in email marketing who are well-versed in the latest best practices, strategies, and technologies.
  • We ensure that your campaigns are tailored to your specific needs and goals, including email strategy, design, development, and execution.
  • We use advanced analytics and reporting tools to track the performance of your campaigns and make data-driven decisions to optimise results.
  • We are committed to collaborating with you to fully understand your business, target audience, and objectives and exceed your expectations.
  • Our pricing is flexible, so we can work within your budget and deliver the best results.
  • We have excellent customer service and are always here to help you with any questions or concerns.

Overall, choosing us for email marketing means choosing a team of experienced and dedicated professionals committed to helping you achieve your marketing goals. Contact us today and experience the power of our email marketing services in boosting your marketing campaigns.

Here at Growth Giants we also offer a more traditional style of marketing, if this sounds like something you may be interested in, be sure to check out our PR Agency advertising services page for more information.

What Makes Good Email Marketing For PR Agencies Firms?

Good email marketing for PR agencies should include a clear and compelling subject line, personalised content that speaks to the recipient’s interests and pain points, a strong call-to-action, and a visually attractive design optimised for desktop and mobile devices.

Additionally, segmenting email lists and regularly testing and optimising email campaigns can improve open and click-through rates. It’s crucial to comply with laws and regulations such as the CAN-SPAM Act and GDPR.

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Types of Email Marketing We Offer for PR Agencies


These are regular, recurring emails sent to a subscriber list. Newsletters can include content such as company updates, industry news, and promotional offers. They are a great way to keep subscribers engaged and informed about a brand.

Promotional Emails

These are one-off emails sent to a subscriber list to promote a specific product or service. Promotional emails can announce sales, new products, or special events. They can be an effective way to drive conversions and increase sales.

Transactional Emails

These are automated emails triggered by specific actions, such as a purchase or sign-up. Transactional emails can include things like order confirmations, shipping notifications, and account creation confirmations.

They are an important way to communicate with customers and keep them informed about the status of their interactions with a brand.

Each of these types of emails can be tailored to a client’s specific needs and can be used to support the overall marketing strategy of a company.

How Much Does Email Marketing Cost for PR Agencies Companies?

The average cost of email marketing for PR agencies in the UK is between £5-£10 per month for small lists, with costs increasing as the list size increases and depending on the complexity of the campaign. If you are interested in the price of our email services, please get in touch with us.

At Growth Giants we also offer social media marketing for PR Agencies, be sure to check out that page if this sounds like something you may be interested in.

Client Testimonials

“The email campaign that they created for our company increased our open rates by 20% and generated a significant amount of leads for our business. We were impressed with their ability to target the right audience and create personalised messaging that resonated with our customers. They are an email marketing provider that delivers.”

“We were looking for email marketing companies that could help us take our marketing to the next level, and they did just that. Their team was knowledgeable, responsive, and creative, delivering results beyond our expectations. We’re delighted with the partnership and look forward to continuing our work with them.”

“We needed a rebranding and experts to help us with our email campaigns, and they exceeded our expectations. They assisted us in creating a new brand voice and an email marketing strategy that was engaging and effective. We have seen a great return on investment and received much positive customer feedback.”


How do I know if an email campaign is successful? What kind of metrics should I use?

Every brand considers different metrics the most valuable; you have to decide which is the best indicator of success for your particular campaigns based on your unique goals. The most important thing is to analyse a series of consistent metrics.

Why is personalisation in email so important?

When it comes to email, you’ll typically have far more customer data than you do in almost any other channel. Therefore, email should be the place where you drive the most personalised experiences. Everybody gets so many emails that they generally only pay attention to those from the companies they care most about.

What is the most crucial aspect of building email campaigns?

The QA process is vital. After you hit the Send button, it’s impossible to change anything. If a misspelling occurs or terms and conditions need to be included, the messaging needs to be corrected; otherwise, the results can be disastrous. Create a pre-send checklist and have someone other than the email writer verifies the content.

Find Out More

Email marketing has proven to be a highly effective way for PR agencies to reach their target audience, generate leads, and promote their services. They can make the most of this powerful marketing tool by building a targeted email list, crafting compelling messages, and using personalisation.

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Many resources are available online to help you learn more about email marketing. Contact us today and learn more about how our email marketing services can benefit your firm.

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Dan Grant