Email Marketing for Event Planners

Email marketing is a powerful tool for event planners looking to promote their events and stay connected with attendees. By building a targeted email list, segmenting your audience, and crafting personalised emails with attention-grabbing subject lines, you can ensure that your event-related messages stand out in recipients’ inboxes.

Personalising emails with the recipient’s name and using a clear, consistent brand voice can also help increase engagement. With clear calls to action and detailed tracking and analysis, email marketing can drive ticket sales and boost attendance at your events. So keep your next event manageable; harness the power of an event email marketing campaign by getting in touch with us.

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What is Email Marketing for Event Planners?

Email marketing involves effective communication to promote events, send invitations, and keep attendees informed about essential event details and updates. This can include newsletters, promotional emails, and reminder emails to a list of interested individuals or attendees of your previous events.

It can be an effective way for event planners to reach a large audience, track engagement, and measure the success of their events. Not only is it a cost-effective and efficient way to reach a large audience, it also allows for easy tracking of engagement and measuring event success. Say goodbye to the hassle of traditional mailers and hello to the convenience and power of an effective email marketing platform for event planning.

The Benefits of Event Planner’s Email Marketing

Our event-related emails have helped many businesses grow tremendously. These are some of the benefits you can enjoy from our services.

  • Cost-effectiveness for event promotion: Email marketing is a relatively inexpensive way to reach a large audience.
  • Targeted audience: Email marketing allows subscribers to send targeted messages to specific audience segments, such as past attendees or individuals who have expressed interest in a specific event.
  • Increase engagement when you use email marketing best practices: Email marketing can increase engagement with events, leading to higher attendance and more successful events.
  • Flexibility: Email marketing can send out various messages, from event promotions and invitations to post-event surveys and follow-up communications.
  • Automation and reminder email: Email marketing campaigns can be automated, saving time and increasing event planners’ efficiency.

If you are interested in other ways you can increase both your sales and revenue, be sure to head over to our lead generation page for this industry to find out more.

Why Choose Us?

Choosing us for email marketing means choosing a team of experienced and dedicated professionals committed to helping you achieve your event goals with our marketing automation. Some of the benefits you enjoy ar as follows.

  • Proven track record: We have a proven track record of delivering successful email marketing campaigns resulting in increased attendance and more successful events.
  • Customised solutions for event emails: We understand that every event and audience is unique. We work closely with you to create customised email marketing campaigns that align with your goals and objectives.
  • Advanced technology: We use the latest technology and software to create and deliver email marketing campaigns, ensuring that your messages are delivered effectively and efficiently.
  • Personalised service: We offer personalised service to our clients, ensuring that you receive the support and attention you need to make your event a success.
  • Ongoing support: We don’t just deliver the campaign and forget; we provide ongoing support to our clients and work with them to ensure that the campaigns continue to deliver results and adapt to their needs.

Here at Growth Giants we also offer a much more traditional style of marketing, if this is something you may be interested, be sure to check out our event planners advertising services page for more information.

What Makes Good Email Marketing for Event Planners?

Segmenting your email list and sending targeted messages to different groups of potential clients is important. Additionally, including information about upcoming events, behind-the-scenes looks at past events, and testimonials from satisfied clients can help build trust and credibility. Timing is also important in event planning email marketing, so sending emails at the right time and frequency is important to keep your audience engaged and interested.

Good email marketing includes:

  • Clear and attractive subject lines.
  • A clear call to action.
  • A visually appealing design and layout.
  • Personalised content is relevant to the recipient.
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Types of Email Marketing We Offer for Event planners

Event Invitations

Send professional and visually appealing email invitations to potential attendees for upcoming events.

Event Reminders

Send out reminders to registered attendees about the event date, time, location, and any other important details they need to know.

Event Confirmation

Send out confirmations to attendees with the event’s details and any other important information they need.

How Much Does Email Marketing Cost for Event Planners?

The average cost of email marketing for event planners can range from £10 to £200 per month, depending on the number of subscribers and the features needed for your event promotion emails. If you plan to use an in-house team to handle your email marketing, the cost will depend on the hourly rate or flat fee they charge.

This can range from £50 to £200 or more per hour, depending on the expertise and experience of the team. We tailor all your needs to fit into your budget. Therefore, you can get in touch with us for more information.

Here at Growth Giants we also offer social media marketing for event planners, if this is something you may be interested in, be sure to check out the link for more information.

Client Testimonials

“I was impressed with the professional and visually appealing email invitations they created for our event. They helped increase attendance, visitors on our landing page and made a great impression on our guests.”

“The event reminders and confirmations they sent out were timely and informative, helping keep our guests informed and on track.”

“The post-event follow-up and survey they sent out was valuable for gathering feedback and improving our future events.”


How often should I send email campaigns for my events?

It depends on the frequency of your events and the content you send. For upcoming events, it’s generally a good idea to send one or two reminder emails leading up to the event. 

What’s the best way to segment my email list for event marketing?

Segmenting your email list can help you send more targeted and relevant messages to different groups of people. You can segment your list based on past event attendance, interests, location, and other demographic information.

How can I ensure that my emails are delivered to the inbox, not the spam folder?

To ensure your emails are delivered to the inbox, you should use a reputable email marketing service, follow email best practices, and avoid using certain trigger words that can cause your emails to be flagged as spam. 

Find Out More

To make the most of email marketing, it’s important to have a clear strategy in place. Many resources are available online to help you learn more about email marketing.

Wanting Email Marketing Specialists?
Talk to us today!

Whether you’re looking to segment your email list, optimise your subject lines, or improve your open and click-through rates, we’re here to help. Get in touch with us today and learn more about how our email marketing services can benefit your firm.

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Dan Grant