Email Marketing for Courier Companies

The statistics on the value of email marketing are very promising. The total number of emails sent in 2021 was 306 billion, expected to grow to 333 billion in 2022. In the UK alone, 86% of the population admitted they used the internet for email more than anything else. The subsequent most popular use of the internet was searching for information at 75%

The question then is not whether email marketing is relevant but rather how you leverage the powers of email marketing to grow your courier business.

Our company specialises in growing businesses in the UK through digital marketing and implementing effective social media marketing. We understand the intricacies of email marketing with which we have helped several brands grow their profile and business.

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What is Email Marketing for Courier Companies?

Email marketing is using email to communicate with your clients for promotional purposes. A courier service business like yours needs to keep in touch with current and potential customers to tell them about your products and popularise your brand with them.

Digital marketing is the most effective way of achieving that, and email marketing is the most potent tool in that marketing toolbox.

Unfortunately, many think all it takes is to shoot emails and talk up your products and business. However, it takes skill to craft and target the message appropriately, measure the results, and tweak the process.

Our team of digital marketing experts is always at hand to help you with your email marketing efforts so you can focus on satisfying your customers.  

The Benefits of Courier Companies Email Marketing

Proper email marketing is an obvious advantage for your courier services business. You can connect with your customer and keep them engaged continually. But here are the specific benefits of email marketing and implementing an effective digital marketing strategy for your business growth.

Return on Investment

Email marketing has the highest return on investment of all digital marketing tools. Every pound you spend on email marketing will likely make you about 35 pounds, based on figures from 2017 to 2020.

If you are interested in finding out more ways you can increase sales and revenue, be sure to check out our lead generation services for this industry.

Cost Effectiveness

Part of email marketing’s charm is its cost-effectiveness. With the proper strategies, you can simultaneously send highly actionable and targeted messages to several segmented groups at a minimal cost.

Complements other Digital Marketing Methods

Email marketing is most effective when used with other marketing methods; luckily, it complements pretty well. Email marketing is excellent, especially for leading potential clients down the conversion funnel after they have prospected in other ways.

Measurable

Measurability gives you control over your email marketing since you can tweak it as you go along to achieve even better results.

Why Choose Us?

As a digital marketing company, our commitment is to business growth for your company.  

Our team of specialists is skilled and experienced in all areas of digital marketing, which is essential when crafting a highly effective email marketing strategy for courier delivery services.

We are up to date with the goings on in the UK business landscape, especially in areas that touch on courier companies. As such, we are in an excellent position to help you build a productive email list, the launching pad of an email marketing exercise, and offer effective courier advertising ideas that convert.

Choose us because we offer expert strategic advice; we help you execute and manage email marketing tasks and institute KPIs that you can use to measure email marketing performance.

Here at Growth Giants we also offer a more traditional marketing, if this is something you may be interested in check out our courier company advertising services page for more information.

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What Makes Good Email Marketing for Courier Companies?

High-Value Email List

A good email list is critical to the success of your online marketing. The list should be extensive but be populated by effective demand. It is a waste of time and precious resources drumming your message to people unwilling or unable to act appropriately.

We have worked with many businesses in the UK and built data to help you make an email list of decision-makers.

Well Rounded Strategy

Your email marketing strategy must be formulated as a broader marketing strategy. If it is developed in isolation, it becomes difficult to incorporate it into the whole, affecting its efficacy.

Effective Content

Compelling content is relevant, actionable, engaging, timely, and shareable; it is as central to effective email marketing for courier companies as the other elements.

Types of Email Marketing We Offer for Courier Companies

Here are the types of email marketing we offer:

• Welcome emails
• Transactional emails
• Onboarding emails
• Lead acquisition and nurturing emails
• Newsletters
• Seasonal/ promotion emails
• Products updates
• Feedback emails

Besides these, we offer expert advice and support for your email marketing, social media platforms, and some search engine optimization services on your site. Because we fully understand digital marketing is more than one component to make it succesful.

How Much Does Email Marketing Cost for Courier Companies?

Email marketing will likely set you back between £200-£350 a month, but if it is executed properly, it is well spent to grow your delivery company.

You can get in touch with us for a more accurate evaluation of how much it will cost you, as the figures are only industry estimates.

Here at Growth Giants we also offer social media marketing for courier companies, be sure to check our page out for more information.

Client Testimonials

‘Our email marketing used to be haphazard at best, and conversions could have been higher for delivery service. But Growth Giants revolutionised how we do email marketing, and the results are there for all to see.’

‘Growth Giants has helped me put my business on the map with their useful advice and support, and we have no hesitation recommending it.’

‘I appreciate the coaching and guidance Growth Giants gave my courier company during our email marketing campaigns.’

FAQs

Is Email Marketing Worth It?

Email marketing is worth it. The costs are low, it has a broad reach in real-time, and you can even segment your audience. Plus, the ROI is impressive.

How Can I Get Started with Email Marketing?

It all starts with a plan and an email list. Fortunately, we can help you with both and with the execution of the strategy.

When is the Best Time to do Email Marketing?

All the time is a good time to do email marketing. However, there are certain times when you need to pull out all the stops.

People use courier services more during holidays and special seasons, which is an excellent time to ramp up your sales pitch via email. Similarly, ramp up whenever you have something to tell your audience, like a new product, offer, or event.

Find Out More

The details provided in this article apply to the average courier company. However, it would be best to have a detailed and objective assessment to determine your business’s exact needs.

Wanting Email Marketing Specialists?
Talk to us today!

Get in touch for a more insightful look into your email marketing needs and the formulation of a working plan.